BrainMates

MAY 26, 2025

Compare this analysis to your product strategy and positioning. Let competitor insights sharpen your thinking, not narrow your vision. annual reports) Observable data : Derived from observation and synthesis (e.g. pricing, campaigns) Opportunistic data : Gathered through conversations or informal channels (e.g.

Data Visualization

BrainMates

JUNE 17, 2025

It’s about building the right product—at the right time—for the right impact. Product teams are great at developing a vision, but not always at aligning it. In this article, we focus on how to bridge that gap. What is the current product state, context, and opportunity? It’s designed.

Weak Development Team

Sequent Learning

OCTOBER 29, 2024

For product managers, this complexity means adopting a more strategic approach to ensure your product meets customer needs, aligns with organizational goals, and delivers measurable value. Product managers must ensure that the product vision aligns with the company’s broader goals.

User Testing

Userpilot

APRIL 24, 2025

Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1.

Research Software

UX Planet

JUNE 9, 2025

It bridges the gap between observation and action, transforming scattered (and messy) information into clear, prioritised insights that can drive product strategy. In this article, we’ll take a closer look at how to organise, analyse, and translate your research data into valuable insights that resonate with stakeholders.

Data Visualization

Userpilot

MARCH 24, 2025

Want to advance your career in mobile product management or find top talent for your team? This article shares exciting mobile product manager roles and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies Looking for a job in mobile product management?

Analytic Tools

airfocus

JUNE 25, 2025

Lucid Software’s Chief Product Officer Dan Lawyer offers a metaphor that reframes how we think about product strategy and product roadmap disruption, direction, and progress. The sail: Stands for strategy and roadmaps – the elements that must be constantly adjusted to maximize momentum.Â

Feedback Software

Userpilot

MAY 27, 2025

Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on Product-Led Growth (PLG) and showcases standout candidates in the field. Recommended product manager job openings in the PLG field Looking for a job in PLG companies?

Analytic Tools

Roadmunk

NOVEMBER 9, 2017

When you think about reading an article in a magazine you kind of have an introduction, you have the middle, and you’re in the suspenseful middle part and then you end with this conclusion. Does your product document read like that? And second of all can you communicate that to the team? Can someone else digest this?

Feedback Software

Roman Pichler

AUGUST 17, 2021

Listen to this article: [link]. What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. Say I wanted to create a product that helps people become more aware of what and how much they eat. What Makes a Good Product Vision?

Vision

Roman Pichler

MARCH 9, 2022

Listen to this article: [link]. An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. If the vision resonates with you, then this will help you do a great job, especially when the going gets tough.

Vision

Roman Pichler

AUGUST 11, 2020

A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective.

Vision

Roman Pichler

SEPTEMBER 13, 2022

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. An effective product strategy is key to successfully create, enhance, and manage a product. But what exactly is a product strategy? Figure 1: My Product Strategy Model.

Product Strategy

Roman Pichler

MARCH 14, 2023

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for?

Product Strategy

Roman Pichler

DECEMBER 4, 2023

Listen to the audio version of this article: [link] What is Product Discovery? Product discovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] It applies to product discovery in general. 5] What is a Validated Product Strategy?

Product Research

Roman Pichler

NOVEMBER 3, 2020

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.

Product Strategy

Roman Pichler

SEPTEMBER 2, 2024

Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact.

Product Research

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

Product Strategy

Product Management University

MARCH 24, 2021

The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included. Product Strategy In the Ideal World…. Sales wants your product strategy aligned to its pipeline.

Product Strategy

Mind the Product

NOVEMBER 29, 2022

Effective product strategies are important for the success of any business selling products and knowing what one looks like is important. In this article, Shane Barker looks at what a product strategy is and lists 9 product strategies for setting your strategic vision for product offerings. [.]

Product Strategy

Roman Pichler

JULY 4, 2023

Listen to the audio version of this article: [link] Option 1: The Vision Captures Strategic Decisions Your first option is to view the product vision as a statement that captures strategic decisions like the product’s users and customers, its value proposition, and its standout features.

Vision

Roman Pichler

AUGUST 17, 2021

Listen to this article: [link]. What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. Say I wanted to create a product that helps people become more aware of what and how much they eat. What Makes a Good Product Vision?

Vision

The Product Coalition

JANUARY 26, 2021

a clear and compelling vision. from ‘ Drive’ All top product leaders know the importance that vision plays in the success of a product. Sometimes the Product Vision was something spoken by a visionary leader, but unseen. Or worse of all, sometimes there was just no Product Vision at all.

Vision

Roman Pichler

DECEMBER 1, 2020

Figure 2: A Chan of Product-related Goals. Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. Figure 2 below shows the goals I recommend.

Product Management

Roman Pichler

JULY 8, 2024

Listen to the audio version of this article: [link] Involve the Right Stakeholders Stakeholders can form a large group, especially in bigger companies. [1] Decision Type Level of Buy-in Required Corresponding Decision Rule New or significantly changed product strategy The key stakeholders endorse the decisions.

Roadmap

Roman Pichler

JANUARY 22, 2024

Listen to the audio version of this article: [link] What Is a Product Portfolio Strategy and Why Does It Matter? A product portfolio strategy is a high-level plan that helps you maximise the value a group of products creates. 1] Product Portfolio, Product Family, and Product Line—What’s the Difference?

Weak Development Team

svpg

JULY 15, 2016

In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. Product Vision. Product Strategy.

Vision

Roman Pichler

MARCH 9, 2021

As a consequence, different people have suggested different ways to apply the product goal. Some view it as the product vision , others equate it to the product’s value proposition. What’s more, I like to ensure that product goals are connected to the product strategy and its user and business goals.

Product Goals

Folding Burritos

DECEMBER 4, 2019

Well, th at’s the role of a product strategy. My favorite definitions of strategy are the simplest I’ve found. The one I use most is this: a strategy is what we choose to do. A simple representation for our product strategy. Is this thing you’re asking with our mission, vision, value proposition?

Customer Experience

Roman Pichler

APRIL 4, 2023

Listen to the audio version of this article: [link] The Head of Product Role in a Nutshell A head of product manages a group of product people —individuals who look after one or more products and who may be called product managers or product owners. First, develop the individual product people.

Feedback Software

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools

Roman Pichler

SEPTEMBER 11, 2023

Listen to the audio version of this article: [link] Organise the Team around a Product As the name suggests, a product team is focused on a product. Additionally, the person in charge of the product must have the necessary expertise. This sounds simple enough. Let’s take a look at them.

Reporting Tools

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself. in detail?—?which

Vision

Roman Pichler

MARCH 12, 2024

Listen to the audio version of this article: [link] Introduction My first product management job wasn’t exactly what you call a success story: I was part of a team that was called in to help with a new product development effort, and I ended up working with the lead product manager.

Research Software

Roman Pichler

JUNE 7, 2022

Listen to this article: [link]. 1 No Product KPIs. The value the product should create is not clearly understood : A validated product strategy and an actionable product roadmap are missing. Do this at least once per quarter, as a rule of thumb, ideally as part of the product strategy reviews.

KPI

The Product Coalition

JUNE 28, 2022

Let’s talk about how to define a product vision, and why the lack of a product vision is so detrimental to your team. As I’ll explain below, the “why” and “where” form your product vision, and your product team (especially your engineers), not only want this from you, but need it in order to do their best work.

Vision

Product Innovation Educators

JULY 8, 2024

Essential strategy tools and frameworks for product managers Watch on YouTube TLDR Want to level up your product management game? This guide dives into the world of product strategy, sharing insights from expert Andreas Maihoefer. He’s a strategy whiz with experience in both the corporate world and academia.

Strategy