Userpilot

MAY 26, 2024

In this article, we’ll explore what funnels are in marketing and how understanding both the marketing and sales funnel is crucial for driving growth in SaaS. Marketing funnels help guide prospects through the sales process, streamline customer journeys, and improve decision-making processes.

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Analytic Tools Feedback Software User Testing Data Visualization 52

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is product marketing?

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Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

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Data Visualization Analytic Tools Feedback Software Reporting Tools 92

Userpilot

MARCH 21, 2024

The B2B Customer Profile Template captures in-depth insights into business clients, aiding in developing strategies for partnership and revenue growth. The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers. Want to get started with customer profiling? Create in-app surveys with Userpilot.

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Data Visualization User Testing Customer Experience Customer Feedback 96

Userpilot

APRIL 18, 2024

Start designing the path by setting a clear goal , like “Increase demo bookings by 2.25% by the end of Q2.” To attract the right audience, tailor your marketing resources and channels for the personas. Userpilot is a product onboarding platform that can help you with that. Book the demo to find out more!

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Data Visualization Analytic Tools Feedback Software Marketing 86

Lenny Rachitsky

MARCH 5, 2024

The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.”

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Startups Feedback Software Onboarding KPIs Technical Review 117

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium.

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Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.

Feedback Software 88

Feedback Software Research Software Analytic Tools User Testing 88

Userpilot

FEBRUARY 7, 2024

Tracking your free trial conversion rate is important for benchmarking against competitors, evaluating product-market fit , and conducting segment analysis on users. An opt-in free trial allows users to experience the product for a limited time without sharing their payment details. to 29% depending on the industry.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? This works as well for a B2B company like Intercom as it does for any B2C company.

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Analytic Tools Research Software Feedback Software Reporting Tools 223

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. In contrast, savvy vendors align their sales process to the way the market wants to buy.

Research Software 91

Research Software User Testing B2B Software Review 91

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you’re a product marketer, product manager or data scientist. Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. In contrast, savvy vendors align their sales process to the way the market wants to buy.

Research Software 91

Research Software User Testing B2B Software Review 91

Userpilot

MAY 20, 2024

Want to get started with product growth? Sign up for a free Userpilot demo today and learn more about how you can drive product growth through contextual in-app experiences. Learn the ropes of feature tagging by signing up for a free Userpilot demo today ! Zendesk is the best omnichannel help center and ticketing tool.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  (See the chocolate cake problem.)

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Information Weak Development Team Reporting Tools Technical Review 98

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 82

Feedback Software Research Software Product Marketing User Testing 82

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 62

Feedback Software Research Software Product Marketing User Testing 62

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

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Enterprise User Testing Data Visualization Product Research 105

Userpilot

MAY 21, 2024

Try Userpilot and Take Your Customer Satisfaction to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is customer churn? Churn reflects user engagement with a product , the value they find in it, and the effectiveness of retention efforts. It’s a key metric for assessing customer satisfaction and retention.

Data Visualization 52

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 52

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. Why should product managers focus on incremental innovation strategies? Achieve product-market fit faster… and keep it. Incremental innovation helps you achieve product-market fit quickly.

Feedback Software 93

Feedback Software Analytic Tools Research Software Product Research 93

Product Innovation Educators

MARCH 25, 2019

I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world. It’s usually marketing or an events manager. There’s always a product marketing person or a director of marketing involved. Most often, that’s coming into the booth for a demo.

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Presentation Events User Testing User Friction 72

Userpilot

NOVEMBER 9, 2021

Good examples of counter metrics include countering trial signup conversion rate with paid subscription conversion rate , Monthly Active Users with product feature usage, and Development velocity with the number of bugs found. B2B and B2C brands have different focal points when it comes to selecting North Star metrics.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Userpilot

JULY 16, 2021

Product-Market Fit (PMF). Net Promoter Score (NPS) keeps track of your product’s user sentiment and how likely your users are to recommend your product to their friends, typically on a score of 1-10 (where 10 means most likely). They are running into issues with your product. Customer Satisfaction Score (CSAT).

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Userpilot

JUNE 27, 2022

There is a saying that developers hate marketing – that’s untrue. The actual statement should be that developers hate bad marketing. Developers don’t care about your marketing jargon, sales calls, or demos. They are more technical, pragmatic, and interested in your product features. Blog posts.

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Weak Development Team Development Marketing User Testing 52

Userpilot

DECEMBER 21, 2022

B2C apps tend to have a higher DAU/MAU ratio than B2B apps. moment, i.e., to realize your product’s expected value. Userpilot is a code-free platform that helps track and improve product analytics metrics at every customer journey stage. Create Microsurveys to Collect Customer Feedback And Improve Your Product.

Analytic Tools 91

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 91

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). And how does it attract people towards it?

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Userpilot

JULY 30, 2021

The product manager role can vary greatly, especially because of factors like: Company size and company culture. Type of product (B2B, B2C). Adjacent roles (customer success, design, product marketing, etc.). Product leadership style. In general, these are the responsibilities of a product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Intercom, Inc.

JANUARY 20, 2022

If you have any kind of good product-market fit, you will get copied, and once you get copied, there’s no reason to pick you over other companies. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch. It’s a huge competitive advantage. Slowness is viral.

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Feedback Software Reporting Tools Product Research Data Visualization 249

Usersnap

FEBRUARY 14, 2023

Something important to know about go-to-market (GTM) strategy is that it is not a one-size-fits-all plan for every SaaS, micro-SaaS, eCommerce, or brick-and-mortar business. Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Product Beautiful

FEBRUARY 24, 2014

If you run a B2C product with take-it-or-leave-it pricing, the quantitative step may be easier than in a B2B model with negotiated deals. Product Teams also need to consider who they target for WLA. Wins are obvious – they went through the entire buying process, and chose our product. Demo of our solution.

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Seminar Product Research Data Visualization Customer Experience 61