Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

MARCH 14, 2023

With freemium , companies are able to increase their brand awareness and grow their customer base at a low cost. This allows them to collect usage data and customer feedback to improve the product. In this way, the free plan gives users a taste of what the product has to offer and incentivizes them to upgrade to a paid program.

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Userpilot

FEBRUARY 3, 2023

Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Creating user segments in Userpilot.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Userpilot

MAY 30, 2023

Triggered in-app so users don’t have to leave your product to answer (and see them in the right context). Designed according to your brand aesthetics so it blends with the product UI. Triggering surveys based on the user’s actions, milestones, and product behaviors. Properly automated with specialized software.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? What is a product announcement? Asana product announcement example.

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

Userpilot

JULY 15, 2022

Make use of branded conference swag to promote your company at conferences and raise positive awareness. Take advantage of employer branding to turn your employees into brand advocates and drive positive virality. The things they say about your brand are often beyond your control. SaaSholic Blog. Social media channels.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. Or, as a product manager, how have you found it working with non-product people?

Product Research 147

Product Research User Testing Weak Development Team Embedded Analytics 147

Userpilot

NOVEMBER 22, 2022

So let’s dive deeper and see how you can create both to improve your product marketing efforts. The main purpose of market segments is to understand whether your product or brand will resonate among the target market. Typically, large-scale research techniques are used to create customer segments.

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

Ronke PM

OCTOBER 5, 2023

Technical support teams also foster strong relationships with power users and willingly connect them with the product management team. These power users play a pivotal role in attending customer events like advisory boards and focus groups, offering critical perspectives and insights that guide product enhancements.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

DECEMBER 21, 2022

B2C apps tend to have a higher DAU/MAU ratio than B2B apps. moment, i.e., to realize your product’s expected value. Customers who buy your product expect to receive its value as quickly as possible. You can segment users based on user and company data, user feedback, feature usage, event occurrences, etc.

Analytic Tools 98

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 98

Userpilot

JUNE 27, 2022

There are five KPIs to measure the success of your developer marketing campaign: awareness, engagement , adoption , education, and community. There are seven common channels for developer marketing: in-app guidance , in-app knowledge bases , blog posts, tech events, Stack Overflow forum, Slack, and Hacker News.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

JULY 16, 2021

A customer satisfaction survey is a questionnaire you can use to learn more about your customers’ perceptions about: Your product or services. Your brand. Product-Market Fit (PMF). More often than not, customers become detractors due to one of the two reasons: They aren’t getting the expected value from your product.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

The Product Coalition

DECEMBER 19, 2019

This process includes discovering the company, initially interacting with it, billing, and using and protecting the brand. Take a look at the statistics: According to research by Oracle, 74% of high-level managers are certain that customer experience influences how actively buyers turn into brand advocates. Less words, more data.

Customer Experience 79

Customer Experience User Testing Customer Feedback Weak Development Team 79

Usersnap

SEPTEMBER 12, 2023

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

I Wonder The Value

JANUARY 4, 2017

What is marketing? Others may say lead-generation or branding. According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

Marketing 40

Marketing Inbound Advertising B2B 40

The Product Coalition

MAY 24, 2018

With backgrounds in engineering, marketing and business, some of them are also founders of their own companies. Spread across the Asia and Pacific region, they not only have day jobs in product management, but also often write blogs, teach, and/or organise events for the community. Who else should be added to this list?

Product Management 60

Product Management Product Manager Banking Software Engineering 60

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world. Nico: Correct.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Gainsight

DECEMBER 20, 2020

And in the world of Business-to-Business (B2B) relationships, we have learned how critical our clients are to making it through ups and downs. NDR is often a litmus test for the company’s product-market fit, value proposition, and growth efficiency, all in one. Often we see: Product teams build features.

User Testing 69

User Testing Customer Experience Customer Feedback Analytic Tools 69

Business of Software Conference

SEPTEMBER 7, 2022

Developing great product people Developing the team Displaying PDF files and Medieval History Doing the right thing Doom3 DXP Ecosystem Building Education Entering new markets Enterprise Data Enterprise Software (Higher Ed) F1 Forging stronger teams in a remote work place. What is next? Unsubscribe any time. It is yours.

Research Software 10

Research Software Feedback Software User Testing Data Visualization 10

Intercom, Inc.

DECEMBER 13, 2018

It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Userpilot

MAY 20, 2024

After writing a few lines of product copy, you can rephrase, shorten, or expand it to better resonate with your audience. Userpilot enables you to refine the product copy with an AI assistant. Event tracking : Userpilot tracks different in-app interactions such as clicks, hovers, and form infills. Setting up events in Userpilot.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

NOVEMBER 25, 2023

With Heap, you can track user interactions in real time across all touch points within your product. Amplitude is a powerful analytics tool that gives organizations in-depth, real-time insights into product usage and user behavior. It’s particularly valuable for B2B companies and helps minimize churn. Pricing plans of Heap.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Reporting Tools 85

Userpilot

NOVEMBER 8, 2022

Acting on these can improve your product experience considerably. This will boost customer loyalty to your company and brand. If you don’t implement feedback loops into product development from the very beginning, you risk developing a product that nobody will ever use or be willing to pay for. Custom events in Userpilot.

Product Research 98

Product Research Feedback Loop User Testing Feedback Software 98

Userpilot

MAY 17, 2024

TL;DR Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. It offers various features, including event segmentation, funnel analysis, user cohorts, and retention analysis.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Reporting Tools 52

Userpilot

APRIL 14, 2024

Here’s what makes Userpilot’s product analytics stand apart from Heap’s: Powerful segmentation capabilities : With Userpilot, you can segment users based on various factors, such as their feedback and interactions with tagged features and in-app experiences. User profile with top event data.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software User Testing 52

Andrew Chen

JANUARY 9, 2020

– so many Japanese brands! The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? Magic metrics indicating a startup probably has product/market fit. 5 out of the top 10. The internet culture supply chain.

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Userpilot

MAY 19, 2024

Certain features like product areas, data explorer, product engagement score, and resource centers are locked to the Starter plan or higher. Chameleon is a product adoption platform. In addition, it empowers product teams to create and manage dynamic in-product experiences. Chameleon is a product adoption platform.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Paid marketing activity will be important here, as will brand equity. Purchase process. Purchase process.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

MARCH 14, 2024

Here’s what you should look for: Product usage insights : For an in-depth understanding of user experiences, ensure your tool captures in-app behaviors and tracks progression across various user journey touchpoints. Specifically, look for features like custom events, feature tagging, heat maps , and session recordings.

Data Visualization 52

Data Visualization Analytic Tools Technical Review Onboarding KPIs 52

Userpilot

OCTOBER 30, 2023

It’s particularly valuable for B2B companies and helps minimize churn. Heap pros As a cutting-edge digital insights platform, Heap offers several valuable features for product developers, marketers, and customer success teams. That means you don’t have to worry about setting up custom tracking for each event.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Andrew Chen

JULY 20, 2020

The Adjacent Users are aware of a product and possibly tried using the it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them. Solving For The Adjacent User Captures The Potential Of Current Product Market Fit.

User Testing 145

User Testing Customer Experience Customer Feedback Research Software 145

The Product HQ

FEBRUARY 6, 2023

While bugs are inevitable, you don’t want to damage your brand by releasing a product your users perceive as faulty, even if it’s an MVP. How do you balance B2B marketing and sales-related strategies with the demands of product development? That includes events such as tradeshows and public fairs.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Revulytics

DECEMBER 16, 2019

As product management becomes such an in-demand, lucrative career option, companies are carving out markets with offerings that enhance a product manager’s job to build and optimize customer-centric products. Supporting this trend are the event organizers curating million-dollar events to serve and benefit this community.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

Andrew Chen

JANUARY 9, 2020

– so many Japanese brands! The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years? Magic metrics indicating a startup probably has product/market fit. 5 out of the top 10. The internet culture supply chain.

User Testing 52

User Testing Data Visualization Product Marketing Marketing 52

Mixpanel

AUGUST 3, 2023

Marketing analytics is a practice of collecting and measuring marketing data—and using tools that can offer a clear picture of the path from casual website visitors to valuable paying customers. Of course, we at Mixpanel, being the pioneers of event analytics, have our own opinions on how to approach marketing analytics.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52