Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites. Trustpilot, a consumer review site.

Software Review 172

Software Review Technical Review Reporting Tools Research Software 172

UX Planet

OCTOBER 28, 2024

Just as the standardisation of brands through corporate brand guidelines once signalled the end of exploration in advertising agencies, the standardisation of user interfaces through unified patterns and design systems now marks a similar trend in digital product design. Designers have designed themselves out of the equation.

Research Software 94

Research Software Analytic Tools Data Visualization Web Developers 94

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. it is the same as a car manufacture ally with software startup working on AI tech to develop autonomous eclectic car AI-based apps.

Startups 157

Startups Strategy Technical Review B2B 157

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. This trend shows no signs of slowing down.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

The Product Guy

JANUARY 5, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Krishna enjoys creating new products and works at the intersection of the technology, design and strategy.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Arkenea

FEBRUARY 23, 2025

This is a problem I see not just with tech entrepreneurs but also on a regular basis with product managers at the B2B companies we work with at SiriusDecisions. Going back to tech, if there’s no feedback, whatever enhancement that is later added to the product may not be intuitive. The brand & tone of voice?

User Testing 98

User Testing Feedback Software Customer Feedback Research Software 98

The Product Guy

FEBRUARY 18, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Krishna enjoys creating new products and works at the intersection of the technology, design and strategy.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Constantly putting out mediocre pieces is hurting your content brand. Short on time?

Marketing 209

Marketing B2B Branding Data Visualization 209

The Product Coalition

JUNE 28, 2020

We had just signed up a travel brand that requires us to do something entirely different from what we’ve experienced with some of our real estate brand. Fast forward to a month after, I had completed the documentation and we’re ready to build our first tech product.

Data Visualization 136

Data Visualization Technical Review Software Review Product Management 136

The Product Coalition

JUNE 30, 2021

Vimeo OTT Review & Alternatives Have you been generating video content for a long time? In 2017, acquiring Livestream, a service provider for live streaming, marked the onset of Vimeo entering the B2B market. If yes, you’ve definitely heard of Vimeo at some point. The live streaming package drives quality but at an expensive price.

Technical Review 95

Technical Review Systems Review Analytic Tools Customer Experience 95

Alchemer Mobile

MARCH 18, 2021

Brands shifted focus to improving long-term retention. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach. Almost all apps experienced significant change in their DAU due to COVID-19.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Lenny Rachitsky

JULY 30, 2024

To answer your questions in the most comprehensive way possible, I teamed up with Palle Broe to analyze how leading tech companies are approaching AI pricing and, from that, create a framework to help you make decisions about how to price your own AI products and features. Put them together, and things get dizzying.

Artificial Inteligence 145

Artificial Inteligence Technical Review Customer Feedback Feedback Software 145

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Product Innovation Educators

SEPTEMBER 2, 2024

Engineers and product developers often focus on the technical aspects of a product, but customers are mainly interested in what they get out of it. For example, when researching a new coffee maker, asking “Why do you prefer your current brand?”

User Testing 280

User Testing Product Research Market Research Research Software 280

Userpilot

MARCH 30, 2025

Ask users to leave reviews on the app store to add social proof to your app. Asking current users to review your app to increase trust and encourage the algorithm to display your app to more users. comparison posts, product lists, reviews, etc.) One standout example of a B2B SaaS company excelling at social media is Gong.

Research Software 64

Research Software User Testing Customer Experience Customer Feedback 64

Intercom, Inc.

JULY 5, 2018

I help source and complete deals, and I perform due diligence on deals. Doug: Here’s a little background on Emergence: we are hyper-focused on B2B enterprise SAAS companies. We fundamentally want to invest in people that are changing the future of work with a focus on SAAS being your vehicle and B2B being your focus.

Technical Review 172

Technical Review Development Team Review Customer Experience User Testing 172

Userpilot

DECEMBER 22, 2021

This is partially due to the democratization of SaaS – with more and more contenders joining the market, great product and customer experience is not an option anymore – it’s what makes or breaks your product. – SaaS is much better understood as a model (even for non-tech savvy users!). Zero Party Data.

Analytic Tools 143

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 143

Intercom, Inc.

AUGUST 1, 2019

It depends on the industry, but Brex has had huge success by acting bigger than they are – particularly in the B2B space, where people are looking for signals that your product is going to be supported for years in the future. They understood technology, and they had a unique respect for regulatory and compliance.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

The Product HQ

JULY 1, 2024

Looking to know the average B2B product manager’s salary? According to Glassdoor, the average B2B product manager salary in the US is $161,935 , with the average product manager salary range being between $100,000 and $267,000. On top of that, according to Comparably, B2B product managers earn the most in Salt Lake City.

B2B 52

B2B Technical Advisors Reporting Tools Product Management 52

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Product Hunt is a playground for brand awareness, credibility, and social proof among early adopters and tech enthusiasts. Especially for brand-new startups that haven’t focused on their SEO strategy yet, this can make a big difference. Most founders I know recommend launching early and often.

Startups 132

Startups Feedback Software Onboarding KPIs Customer Experience 132

Intercom, Inc.

JULY 5, 2018

I help source and complete deals, and I perform due diligence on deals. Doug: Here’s a little background on Emergence: We are hyper focused on B2B enterprise SAAS companies. We fundamentally want to invest in people that are changing the future of work with a focus on SAAS being your vehicle and B2B being your focus.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Userpilot

JULY 18, 2024

According to our benchmark report that pulled data from 229 B2B SaaS companies, the average NPS is 35.7, While the lower scores in Healthcare and AI & ML may be due to regulatory complexities and unmet expectations. Revenue Growth : High NPS is often correlated with higher revenue growth due to increased retention.

Data Visualization 105

Data Visualization Reporting Tools Feedback Software Analytic Tools 105

Userpilot

JANUARY 27, 2021

We’re talking about a brand that’s famous for creating seamless user experiences. What about brands that prospects see for the first time? What about software solutions they have to review based only on a single web page? A SaaS solution is easy to use if non-technical employees can learn it intuitively, with minimum support.

Research Software 111

Research Software Feedback Software User Testing Data Visualization 111

Mind the Product

NOVEMBER 9, 2016

While gaming and entertainment are the first obvious applications of VR, the more interesting applications – and the ones we focus on here – are in B2B and B2C products and services. VR is an ideal technology for training and simulations. You need a technical expert. In some cases it provides direct and clear value.

Weak Development Team 141

Weak Development Team Development Feedback Software User Testing 141

The Product Guy

FEBRUARY 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Fractional CTO 150

The Product Guy

JANUARY 31, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

The Product Guy

JANUARY 27, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

Alchemer Mobile

JULY 30, 2019

Here are the seven most important A/B tests that top brands run to drive revenue. In a month with two gargantuan fines levied at tech companies for data breaches, the full effects of Europe’s General Data Protection Regulation (GDPR) are coming into focus. [via Bloomberg]. 6. 7 A/B Tests Every Retailer Should Run. via Apptimize].

Customer Experience 138

Customer Experience User Testing Feedback Software Customer Feedback 138

Mind the Product

MAY 9, 2019

I’ve worked in B2B tech marketing for about eight years, as a product marketer for a large portfolio of niche software, and now as the marketing manager for Mind the Product’s growing collection of events and community-building initiatives. Just reviewing the good and bad is not enough. Bake in Continuous Improvement.

Product Research 179

Product Research Weak Development Team User Testing Embedded Analytics 179

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. by using case studies, or examples from references with ROI).

Enterprise 155

Enterprise User Testing Feedback Software Technical Advisors 155

The Product Coalition

DECEMBER 21, 2020

both from a technical and business perspective. It can be used to validate new logos, slogans, marketing collateral, or branding. Web research The internet is a treasure trove of cheap and easy to come by information, including from consumers via feedback and reviews. It answers the questions: Does my idea solve a real problem?

User Testing 174

User Testing Product Research Research Software Feedback Software 174

Userpilot

MAY 17, 2025

In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Review competitor apps for languages supported. Everyone enjoys using mobile apps in their native language.

Analytic Tools 64

Analytic Tools Feedback Software Research Software Data Visualization 64

The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Krishna enjoys creating new products and works at the intersection of the technology, design and strategy.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150