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The Upside of Being a B2B Software PM

ProductCraft

In my previous post, I told you about five of the main reasons why being a PM for a B2B enterprise software product is a real struggle — lack of visibility, certification nightmares, and a whole lot of complexity. Read more » The post The Upside of Being a B2B Software PM appeared first on ProductCraft by Pendo.

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Online Product Management Courses & Certification Now Available From Proficientz

Product Management University

Learn B2B Skills Anytime, Anywhere With Product Management University On-Demand. Having the certification exam online is really convenient too.”. Proficientz Certification is a two-hour online exam. The post Online Product Management Courses & Certification Now Available From Proficientz appeared first on Proficientz.

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Pursuing a Product Management Career: The #1 Skill

Product Management University

across many customer organizations so that you have a broad perspective on WHAT customers do and WHY in order to succeed in their business. Any customer-facing role where you’re exposed to the innerworkings the customers’ business operations. Ideally, you have exposure to business operations in HR, IT, finance, operations, etc.,

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Learning Product Management Skills vs. Training: Big Difference!

Product Management University

Learning how to manage, market and sell products and services in a B2B and B2B2C world is nothing short of complex. But the most difficult part by far and away, is doing from the customer’s perspective. appeared first on Proficientz - Advanced Product Management Training & Certification for B2B.

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Market Problems — Blinders. Customer Goals — Wide-Angle Market Lens.

Product Management University

Check out these articles for more perspectives on uncovering needs that are more strategic to your target customers. appeared first on Proficientz - Product Management Training & Certification for B2B. Why Every Product Strategy Needs a Strong Narrative . Business Requirements – The Problem is the Problem!

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Product Management – Three Tactics for Exerting Stronger Influence & Leadership

Product Management University

The bottom line is this: if you spend the vast majority of your time entangled in products, your perspective on everything becomes product-centric, a clear disconnect with the real world. The perspectives that sales, services, support and individual customers bring to the table only represents a small slice of the real world.

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How to Become a B2B Product Manager

The Product HQ

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

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