Bain Public

JUNE 28, 2019

In a B2B environment, the sales team often interfaces with buyers. Existing clients, as well as sales prospects, become influencers on the product roadmap. Salespeople listen to those unwilling to buy a product unless specific features get added. When sales return with this type of feedback, they set about managing the product.

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The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently. Not all markets want to buy this way.

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Naming User Testing Feedback Software Weak Development Team 130

Product Management University

JUNE 9, 2021

Greenville, SC – June 9, 2021 — Proficientz announced today the availability of a free product management course for managing product enhancements. It’s a big reason why so many B2B products are rich with features that customers don’t use. No one wants to build useless features. About Proficientz.

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PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

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Product Marketing User Testing Marketing Technical Review 52

Userpilot

MARCH 8, 2022

Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs. Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Author of “The Build Trap”.

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Technical Advisors Product Research Analytic Tools User Testing 115

The Product Coalition

AUGUST 14, 2022

Theoretically you would think that a consulting business isn’t impacted by the time of the year, but I learned that that’s not true. Since I deal with strategic consulting , many companies reach out to me when they start to think about next year, which happens sometimes in H2. Speed-Up the Journey to Product-Market Fit.

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User Testing Feedback Software Product Research Customer Feedback 127

Userpilot

MAY 1, 2024

Try Userpilot and Take Your Product Management to the Next Level Get a Demo 14 Day Trial No Credit Card Required Who is Lenny Rachitsky? Lenny is a newsletter writer, podcast host, angel investor, and product consultant. Lenny’s Newsletter homepage.

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Feedback Software Analytic Tools User Testing Customer Feedback 52

Userpilot

DECEMBER 18, 2022

In 2022, the most prominent trends centered around increasing product adoption , personalization of product experiences based on user attributes, and making more data-driven decisions. Product Trend 2023 no 1: AI, Machine Learning, and more Automation – the remedy to layoffs? – adds Andrea. It might not be easy.

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Data Visualization Analytic Tools Feedback Software Product Research 96

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. You can start upping your engagement game with: A Customer Advisory Board A customer advisory board is an especially good idea for B2B product companies. and actively engaging their customers to find that fit.

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User Testing Customer Feedback Customer Experience Research Software 137

The Product Coalition

MARCH 19, 2023

Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. Their domain was tightly related to eBay’s one, and their enterprise B2B model resembled what I did at Imperva. This required a whole new level of thinking and a deep understanding of product-market fit.

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User Testing Framework B2B Document 144

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. She has a knack for strategic thinking and loves SaaS in general, especially product-led growth. He’s also a consultant, author, and adjunct lecturer.

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Customer Experience User Testing Customer Feedback Research Software 104

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

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User Testing Product Management Product Manager Data Visualization 102

Product Management University

MARCH 14, 2017

If product management is a contact sport, what’s your organization’s risk of injury? Delivering, marketing and selling products in B2B is a contact sport in many ways. Think of the product delivery process as the athlete. The Body Part: Product Demos. The Body Part: Customer Implementation.

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Weak Development Team Product Management Product Manager Customer Experience 100

The Product Coalition

JULY 30, 2023

When I realized that consulting isn’t a one-time gig for me and that it’s what I want to do moving forward (it was a few months after I started doing it, before the CPO Bootcamp was even created) I immediately understood that I need to up my game in order to build a sustainable business. It’s pivot time.

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User Testing Customer Experience Webinar Consulting 109

Mixpanel

NOVEMBER 8, 2021

As a VP of Product at Roam Digital, a full service consultancy, I’ve had the opportunity to work on a wide range of B2B and B2C products. One great example was a dashboard aggregation product we developed with a client. (For Corinna is a product leader, a writer, and a speaker at global product conferences.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Product Management University

JULY 31, 2023

The career paths for sales engineers (SEs) and solution consultants (SCs) are wide open due to the blend of business and technical skills, sales skills and positioning expertise required to succeed in this role. Are Sales Engineers and Solution Consultants the Same? Sales quotas? Blaming losses on a bad demo?

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Feedback Software Consulting Engineering Technical Review 130

Bain Public

MARCH 30, 2020

A Day in the Life of a Product Management Consultant Bringing Product Management to the Next Level at Livescale The Top 6 Roles to Describe a Product Manager When Executives Tell You What to Build, They Approve the Development of Unnecessary Features Working Together, Product vs Sales: How to Collaboratively Reach your B2B Product-Market Fit.

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Article User Testing B2B Consulting 52

Intercom, Inc.

JUNE 10, 2020

How they use your product, what they think about your product, what they think about competing products, how they think about how your product is positioned and priced. These experiences need to cover both sides of product-market fit: the product, and the market. There was no other way.

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Research Software Weak Development Team Reporting Tools Customer Communications 291

Amplitude

FEBRUARY 1, 2021

Internal Alignment Is Key for Executing Your Product Launch Strategy. Product managers and product marketing managers often share most of the responsibility for coordinating product launches. After all, an effective product launch needs a tailored sales approach and marketing strategy.

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Product launches Strategy User Testing Product Research 111

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world.

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Feedback Software Marketing User Testing Finance 162

Usersnap

SEPTEMBER 12, 2023

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

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Product Research User Testing Research Software Feedback Software 52

Mind the Product

SEPTEMBER 20, 2018

I’ve been constantly surprised at what I don’t know, and have always loved the way that product management has allowed me to keep learning. Moving in this direction has given me a new outlook on how sales has the potential to help with product success (which, let’s face it, is success for the sales team, too). One other thought!

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User Testing Customer Feedback Customer Experience Product Research 150

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

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Analytic Tools Research Software Feedback Software Data Visualization 52

Intercom, Inc.

JANUARY 14, 2021

I got my master’s in computer science back in Prague, then I ventured into the world of consulting and spent several years at Accenture. Hubert: Productboard is a project management system, it’s a system that helps product managers make better product decisions and figure out how to bring products to market faster.

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Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Guy

SEPTEMBER 27, 2016

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

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Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Userpilot

JANUARY 25, 2021

Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile. These are the users who understand your product and are willing to open their wallets to use it.

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Analytic Tools Research Software User Testing Customer Experience 57

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Products are easy to try or test before purchase.

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B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

JULY 15, 2022

Likewise, about 75% of B2B buyers consult social media when making decisions. The colleague raves about the product’s easy-to-use interface and affordable pricing. For you as a product marketer, their visit to your site is where their journey begins.

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Analytic Tools Research Software Feedback Software Data Visualization 96

The Product Guy

JANUARY 5, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Product Management University

JANUARY 13, 2020

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. What Is Solutions Marketing?

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Product Marketing Marketing User Friction Vision 130

The Product Guy

FEBRUARY 18, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Bain Public

SEPTEMBER 24, 2019

Bain Public is a Product consultancy that helps companies make smart decisions, and ship top-notch products that captivate customers and achieve business objectives. We help ambitious organizations create new value by establishing company-wide product-related processes.

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User Testing Product Management Product Manager User Friction 40

Userpilot

JULY 30, 2021

The product manager role can vary greatly, especially because of factors like: Company size and company culture. Type of product (B2B, B2C). Adjacent roles (customer success, design, product marketing, etc.). Product leadership style. In general, these are the responsibilities of a product manager.

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Feedback Software Research Software Reporting Tools Product Research 98

Dear Strategy

APRIL 15, 2019

By the way, if you happen to be in the Business-to-Business (B2B) space, there are some derivative terms that you might hear, such as: “ Firmographics,” which are simply demographics that apply to companies (size of company, type of company, etc.) Are you interested in strategy workshops for your product, marketing, or business managers?

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User Testing Customer Experience Strategy Marketing 40

Userpilot

AUGUST 16, 2022

For a B2B SaaS business, a B.H.A.G could be: “Serve 1 million businesses to influence 1 billion lives” A similar goal had been adopted by the tech consulting company CommGate. The short-term tasks can include executing the various aspects of a product-led growth campaign to boost sales and improve the brand reputation.

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Feedback Software Research Software Framework User Testing 97

Business of Software Conference

SEPTEMBER 7, 2022

Developing great product people Developing the team Displaying PDF files and Medieval History Doing the right thing Doom3 DXP Ecosystem Building Education Entering new markets Enterprise Data Enterprise Software (Higher Ed) F1 Forging stronger teams in a remote work place. Remote-first. What is next?

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