Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. What is a B2B Sales Demo Script? Be personable and friendly.

Demo 130

Demo B2B User Friction Customer Experience 130

Product Management University

AUGUST 3, 2021

What are some key indicators that it’s time for a product management makeover? Just like your home decor or your wardrobe, a product management makeover is in order every few years. To what extent do product management and product marketing disciplines need to change to align with the new customer landscape?

Customer Experience 130

Customer Experience Reporting Tools Product Management Product Manager 130

The Product Guy

AUGUST 13, 2020

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Some of them are good, and some of them are bad.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? It’s a case of trying to be everything to everyone.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Userpilot

JUNE 17, 2022

How can product managers align with sales teams to build product roadmaps that deliver on customers’ needs? Do you spend too much time thinking about past victories instead of focusing on future success as a product manager ? Current customers have no shortage of internal advocates: Customer success.

B2B 52

B2B Data Visualization Roadmap Product Research 52

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

Product Marketing 147

Product Marketing Marketing Differentiation Healthcare 147

Product Management University

JANUARY 23, 2017

B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. where products are used. Has no interest in becoming a “product expert.” There are plenty of product experts in product management. Product Marketing 2.0.

B2B 133

B2B Product Marketing Marketing Healthcare 133

ProductPlan

JANUARY 17, 2023

Are they the users or the buyers of your product? These are typically very different people with very different problems and motivations in B2B environments. Are they new customers or those who have had your product for a while? Type of B2B customer interview. Product discount. Where will you find them?

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

FEBRUARY 14, 2023

Building a valuable minimum viable product should not only benefit your target customers but should also benefit your organization in terms of growth and differentiation. Plus, it will enable you to create a more helpful and robust product down the road with customer outcomes always in the crosshairs.

Customer Experience 130

Customer Experience User Testing Customer Feedback Feedback Software 130

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult.

Enterprise 125

Enterprise Customer Feedback Data Visualization User Testing 125

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Product Management University

SEPTEMBER 15, 2020

But the implementation of each practice in B2B organizations reveals a huge contrast between the two with a ripple effect that may be just as significant. You have a product that addresses user needs in a certain market. B2B Best Practice: Addressing Market Needs. Common Practice: Solving Market Problems.

Marketing 130

Marketing Healthcare Differentiation B2B 130

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. In This Issue: Blog: High-Octane Product Management.

Magazine 100

Magazine Product Management Product Manager Healthcare 100

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. In This Issue: Blog: High-Octane Product Management.

Magazine 100

Magazine Product Management Product Manager Healthcare 100

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Solution selling has long been the norm in B2B. Just not good enough to differentiate, especially if everyone else is doing the same thing.

Product Management 113

Product Management Product Manager Differentiation Document 113

The Product Coalition

MAY 12, 2022

In the B2B space, why can a product manager nail the customer’s need, solve the market problem in a differentiated way, have compelling results that make the case, and still hit a wall? Surprisingly, it has nothing to do with the product and everything with your customer. Now that would be a differentiator.

Weak Development Team 124

Weak Development Team Differentiation B2B Customer Experience 124

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Ronke PM

APRIL 5, 2023

Table of Contents Product and design partnership What does design-driven leadership mean? Design-driven leadership is product management Final thoughts The very essence of leadership is creating a space that enables our teams to dream big, imagine, and bring what was once unthinkable to life - therefore, changing humanity.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? B2B categories can be especially tricky because you are building product for a professional who’s doing a job you’ve likely never done first-hand. Common B2B Feedback Traps. Here’s why. Convenience Bias.

User Testing 101

User Testing Customer Feedback Feedback Software Marketing 101

The Product Coalition

MARCH 23, 2022

The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. Ecosystems? —?As

Framework 122

Framework Reporting Tools Technical Review Systems Review 122

Mironov Consulting

MAY 2, 2019

Product are products, yes? When we talk broadly and generically about product management, we assume that all products/services are similar enough that we can apply the same tools, techniques, financial planning models, design approaches, goals and metrics. To sell supplies based on actual usage.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. How is the outcome-based roadmap different from regular roadmaps?

Analytic Tools 104

Analytic Tools Feedback Software Product Research User Testing 104

The Product Coalition

FEBRUARY 4, 2020

Prioritization and how to do it right remains one of the biggest questions for Product Managers. In our weekly AMA sessions , top Product Managers across the board are asked for how they approach prioritizing features, and how to communicate priorities for stakeholders. A confidence percentage will help you with that.

Customer Experience 78

Customer Experience Product Management Product Manager Technical Review 78

Userpilot

FEBRUARY 25, 2024

Through his study, he identified five categories of product attributes that affect customer satisfaction in varying degrees and manners (details on the categories shortly). Example: Customers come to every B2B email marketing tool expecting it to have an email builder. Why use the Kano model to improve customer satisfaction?

Customer Satisfaction 105

Customer Satisfaction User Testing Customer Experience Customer Feedback 105

The Product Guy

SEPTEMBER 27, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Userpilot

APRIL 24, 2024

From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. SaaS teams can use such insights to offer personalized customer experiences and build products that satisfy emerging customer needs. About 73% of U.S.

Analytic Tools 86

Analytic Tools Feedback Software Data Visualization Reporting Tools 86

Product Management University

MAY 14, 2018

Senior executives often request a product feature ROI prior to approving plans for product development. It’s a mind numbing exercise for product managers and developers and in most cases a fool’s errand. Four Steps to Simplify Feature ROI.

Differentiation 100

Differentiation B2B Framework Customer Experience 100

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

OCTOBER 25, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. If you’re a product manager, a goal-driven approach is paramount to delivering solutions that make customers better at what they do. The Playbook: Here’s how it works.

Marketing 100

Marketing Certifications Differentiation B2B 100

Product Management University

JANUARY 15, 2018

Measuring product success ultimately comes down to one thing, and it’s the best barometer for what sales, customer retention, user engagement, wallet share and other success metrics should be. Is It Time to Tip the Product Management Applecart? Can your solutions make call centers a more attractive place to work?

Telecommunications 113

Telecommunications Customer Experience B2B Differentiation 113

The Product Guy

JANUARY 5, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation around “Emotional Intelligence for Product Managers”. We are always looking for more product mentors from all around the world. About The Product Mentor. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Product Management University

MARCH 15, 2017

Product usability is the new currency for differentiation. That makes the role of the functional product designer, a.k.a business analyst, subject matter expert (SME) or agile product owner more critical than it has ever been, yet many organizations still insist on combining it with the product manager role.

Weak Development Team 100

Weak Development Team Customer Experience B2B Differentiation 100

The Product Bistro

MAY 10, 2016

One topic that seems to trip up both new and experienced product managers is the process of pricing. As a recent post highlights, the most important lever we have in our bag of tricks to influence the profitability of our products and business, is the price. Finally, there is the “ Fixed Cost ” or F.

Customer Experience 170

Customer Experience Finance Reference Differentiation 170

Product Management University

OCTOBER 24, 2017

If your product demonstrations are fragmented and don’t emphasize strategic value, contact Proficientz to discuss how our framework and demo training can help you differentiate, shorten sales cycles and win more.

Certifications 100

Certifications Demo Differentiation B2B 100

Mind the Product

NOVEMBER 28, 2019

He’s someone you’ll certainly have come across if you’re at all interested in any of the discussion around the thinking and theory behind product management. Currently, John is the product evangelist at San Francisco product analytics software developer Amplitude. I enjoy product. Who has the power?

CTO Coach 124

CTO Coach Analytic Tools Fractional CTO Research Software 124