Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult.

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Enterprise Customer Feedback Data Visualization User Testing 170

Mind the Product

JUNE 28, 2018

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 161

B2C B2B User Testing Feedback Software 161

Product Talk

JULY 20, 2022

I get a lot of questions about B2B (business to business) vs. B2C (business to consumer) products. Spoiler alert: I don’t actually believe that B2B and B2C are all that different, especially when it comes to discovery. In many B2B contexts, the end user is not the person who makes the decision to buy the product. Tweet This.

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User Testing Customer Feedback Customer Experience B2C 297

Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market. Her throughline? Zoom Out from the Use Case.

Analytic Tools 156

Analytic Tools User Testing B2B Weak Development Team 156

Mind the Product

OCTOBER 25, 2022

In this guest post, Hazel Raoult delves into the key differences for product managers working in enterprise businesses. [.] Read more » The post Why product management in the enterprise is different appeared first on Mind the Product.

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Enterprise Product Management Product Manager Management 185

Melissa Perri

JANUARY 4, 2020

How do we run it in B2B" Managers are less afraid of experimentation. As more enterprises turn digital, this will become a stronger need for them. There will be technical PMs, consumer facing PMs, people who specialize in internal tools vs B2B. . -- 2013: "We don't do experiments here, Melissa. We are a real business."

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User Testing Data Visualization Research Software Feedback Software 386

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 154

Enterprise User Testing Feedback Software Technical Advisors 154

Lenny Rachitsky

DECEMBER 29, 2024

He was also the first head of growth at Atlassian, where he led product for Jira Agile and built the first-ever B2B growth team. The best product managers go out of their way to prove themselves wrong, because finding the flaws in your thinking will lead to better decisions.

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Data Visualization Product Research Feedback Software Customer Feedback 113

Lenny Rachitsky

NOVEMBER 24, 2024

Enterprise sales is a long game: In highly regulated industries or with large enterprise deals, expect timelines to stretch. No one knows your vision and product as deeply as you do. Use that knowledge to connect with potential customers. Salespeople can’t replicate the passion, vision, and insights you can offer.

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User Testing Product Research Customer Feedback User Friction 125

Daniel Elizalde IoT Blog

FEBRUARY 7, 2022

In this post, I demystify enterprise software by giving you a holistic understanding of what it is, what it is not, and how to think about enterprise customers. Here are the three questions I’ll answer in this primer for B2B Product Managers: What is enterprise software? What is an enterprise customer?

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B2B Enterprise Product Management Product Manager 87

Userpilot

OCTOBER 19, 2024

4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys. It’s designed for B2B enterprises that require advanced capabilities to collect and analyze customer feedback from B2B markets, and from multiple channels. Qualtrics is a highly robust experience management platform.

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Feedback Software Analytic Tools Data Visualization Research Software 105

The Product Guy

AUGUST 13, 2020

Being a product manager in a B2B service company, the question was particularly difficult to answer. B2B type of business will focus on different KPIs than B2C type of business. When it comes to measure the success of the product or even product managers, service companies have different criteria from product company. Better Decisions.

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Product Management Product Manager Research Software Feedback Software 407

Mind the Product

AUGUST 6, 2020

One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. The post The Blind Spots of B2B Product Vendors (And How to Fix Them) appeared first on Mind the Product. Such blind spots may not be entirely your fault.

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B2B Customer Experience Development Enterprise 162

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Signup to be a Mentor Today! View the live stream….

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

The Product Guy

JULY 18, 2019

As my expertise grew, so did my exposure to the breadth of responsibilities expected of product management, such as marketing, strategy, and product vision, which culminated in my next role as an enterprise Product Owner at American Express. Hence, I am best suited as a Product Owner. More About The Product Mentor. Better Decisions.

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Weak Development Team B2C Customer Experience Advertising 344

Lenny Rachitsky

MAY 11, 2025

95% of enterprise data problems involve access, cleaning and joining data, not analysis; companies that solve this integration challenge create tremendous value. Companies like Palantir that spent decades building enterprise data foundations now have the perfect position for the AI era, where proprietary data access is the critical advantage.

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Research Software Feedback Software User Testing Data Visualization 112

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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B2B User Testing Research Software Analytic Tools 105

The Product Guy

SEPTEMBER 12, 2019

I work in the B2B sector where very few people would consider themselves to be “heroes” or “rockstars”, and I was intrigued to see what results these questions would produce. Discussing heroes in a different context, I realised a similar process was happening. When interviewing subject matter experts, ask them “what would make you a hero?”

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Product Research Data Visualization Product Management Product Manager 329

The Product Guy

APRIL 9, 2020

Nivi Jayasekar is a relentlessly curious product manager in San Francisco, CA on a mission to solve hard b2b problems. The Product Mentor is a program designed to pair Product Management Mentors and Mentees around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…. About Niveditha Jayasekar.

Framework 473

Framework User Testing Product Research Weak Development Team 473

Lenny Rachitsky

OCTOBER 17, 2024

She previously spent 11 years at LiveRamp, where she was the President and Head of Product and Platforms leading product development and go-to-market operations and strategy.

Feedback Software 76

Feedback Software Customer Feedback User Testing Customer Experience 76

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

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Enterprise Marketing Strategy Outbound 98

Mind the Product

JULY 20, 2020

Given that so many of us work in Enterprise and B2B products, where the user journey is rarely simple or clear, Scott provides [.]. In this ProductTank San Francisco talk, Scott Castle (VP & GM at Sisense) shows us how we can use data other than A/B tests and clickstreams to build products with longer, more complex user flows.

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User Testing Product Research Testing B2B 213

Intercom, Inc.

FEBRUARY 6, 2020

“The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. Specifically on the B2B side, we’re also looking at where has the business come from and where are we seeing revenue and pipeline popping?

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Product Management University

MAY 24, 2021

In B2B though, the value chain goes well beyond the user. This is where B2B and B2C product management completely diverge. In B2B, the user and the buyer are rarely the same. Here’s the simple way to break it down. The Product Management Maturity Model: 3 Tiers of Customer Value. Tier 1: User Value.

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User Testing Customer Experience Product Management Product Manager 246

The Product Guy

SEPTEMBER 27, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

APRIL 13, 2018

The same cannot be said about large and complex enterprises. In b2b business it is very different, you will have to please few important stakeholders to get the acceptance of what you have delivered. It adds great value with b2b enterprise customers. In my experience it can if you don’t lose the perspective.

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Feedback Software B2C Agile Software Development 225

Product Talk

MAY 13, 2020

We will sell into new customer segments (from SMBs to Enterprises or from parents to grandparents). But what about a product team with longer renewal cycles, perhaps a B2B SaaS product on annual or multiyear contracts? Some human changes may include: People from new countries will buy (from US to UK/Australia/Canada). Tweet This.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

The Product Guy

JUNE 18, 2020

Marvin Mathew is a New York based Product Manager with experiences across B2B & B2C–FinTech, SaaS and HealthTech. The Product Mentor is a program designed to pair Product Management Mentors and Mentees around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…. About Marvin Mathew.

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

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Analytic Tools Research Software CTO Coach Fractional CTO 356

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Product Talk

APRIL 21, 2021

I’ve worked with teams in all industries—regulated industries, consumer companies, B2B companies. And when we think about growth, if you work in a B2B context, I’m guessing that your company is really focused on landing large enterprise clients. Is this what you pictured when you heard the word JEDI?

Product Research 325

Product Research User Testing Research Software Analytic Tools 325

The Product Guy

APRIL 9, 2019

His experience includes software development, program management, and product management ranging from enterprise B2B to consumer-facing media software. When Eric is not in front of a computer, he is out enjoying the nature of Seattle (rain or shine). More About The Product Mentor.

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Feedback Software Analytic Tools Technical Advisors Strategy 372

Product Talk

OCTOBER 2, 2024

The HiveMQ MQTT Platform is designed to connect, communicate, and control IoT data under real-world stress and is the proven enterprise standard. While they’ve tried leveraging CS and sales teams to put them in touch with the right individual within an enterprise customer account, that person is often not their main contact.

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Feedback Software Customer Experience Data Visualization User Testing 275

Userpilot

DECEMBER 31, 2024

Its best suited for large enterprises seeking to enhance employee productivity and streamline the use of complex software. App usage analytics: Pinpoints underutilized features in enterprise software so you can optimize the onboarding process. High cost: The enterprise-grade pricing may be too expensive for smaller companies.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

The Product Guy

NOVEMBER 9, 2017

Alex is a product manager with years of experience in B2B Digital Marketing space. More About The Product Mentor The Product Mentor is a program designed to pair Product Management Mentors and Mentees around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…. About Christopher Davis.

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Framework Agile User Testing Research Software 345