Userpilot

DECEMBER 31, 2024

Its best suited for large enterprises seeking to enhance employee productivity and streamline the use of complex software. App usage analytics: Pinpoints underutilized features in enterprise software so you can optimize the onboarding process. High cost: The enterprise-grade pricing may be too expensive for smaller companies.

Data Visualization

DevelopmentCorporate

AUGUST 9, 2025

In the high-stakes world of enterprise SaaS, founders obsess over pipeline: number of demos booked, proof-of-concepts launched, and proposals sent. Public companies don’t report them, […] The post Win/Loss Rates for Enterprise SaaS: The 2025 Reality Check appeared first on Development Corporate. The problem?

Enterprise

Lenny Rachitsky

MAY 11, 2025

95% of enterprise data problems involve access, cleaning and joining data, not analysis; companies that solve this integration challenge create tremendous value. Companies like Palantir that spent decades building enterprise data foundations now have the perfect position for the AI era, where proprietary data access is the critical advantage.

Research Software

DevelopmentCorporate

AUGUST 9, 2025

In the high-stakes world of enterprise SaaS, founders obsess over pipeline: number of demos booked, proof-of-concepts launched, and proposals sent. Public companies don’t report them, […] The post Win/Loss Rates for Pre-Seed and Seed-Stage Enterprise SaaS: The 2025 Reality Check appeared first on Development Corporate.

Enterprise

Alchemer Mobile

AUGUST 12, 2025

Follow if: You want enterprise-level strategy with a personal edge. Ricardo Saltz Gulko – Eglobalis Ricardo helps enterprise tech brands align internal teams and external expectations. She’s all about turning complexity into clarity for CEOs navigating scale, cybersecurity, and CX. Connect on LinkedIn hyken.com 8.

Feedback Software

DevelopmentCorporate

JUNE 2, 2025

Meanwhile, for enterprises with deeper pockets, investing over $500K annually in user research has become a competitive advantage particularly in fast-moving industries like fintech, SaaS, or e-commerce. Participant recruitment is another major expense, especially for B2B companies or niche user segments.

Data Visualization

Business of Software Conference

JUNE 25, 2025

The 3 Fundamental Pricing Errors B2B Software Companies Make : Build on Chris’s experience to outline common pricing missteps, ignoring customer buying behavior, overcomplicating tiers, and failing to enforce list prices. Strategies to structure enterprise pricing sustainably. Stay tuned.

Feedback Software

Gainsight

JUNE 24, 2025

But when I started building community at an enterprise B2B company, I realized: people don’t show up just for mugs and hats. And while this stuff is everywhere in consumer apps (Duolingo, FitBit, even Starbucks), it’s trickier in B2B. In B2B, that could look like learning sprints, usage streaks, or shared milestones.

B2B

Alchemer Mobile

JUNE 23, 2025

Startups to global enterprises – Whether you’re launching a new brand or refining a well-established one, tracking brand health helps ensure your positioning resonates and evolves with your market.

Branding

UX Planet

MARCH 3, 2025

For instance, a B2B software company might target IT Managers or Marketing Directors, tailoring content to address their specific needs, as suggested by Leadfeeder. Personalization: Tailor content for different audience segments, like creating separate pages for small businesses versus enterprise clients.

User Testing

Userpilot

APRIL 24, 2025

Millions of companies, from the worlds largest enterprises to the most ambitious startups, use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. She can drive digital innovation in both startup and enterprise settings. How can Lala benefit your company?

Research Software

UX Planet

JUNE 20, 2025

Or a B2B tool that shortens workflows dynamically when it detects cognitive load on the user. A well-placed button, a personalized CTA, or a redesigned flow can shift customer acquisition costs or shorten enterprise sales cycles. With AI, interfaces will no longer be static — they’ll be living agents in your business.

Research Software

Userpilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. Those with experience in enterprise-level AI platforms. Candidates short profile Spencer has over 7 years of experience driving product vision , strategy, and execution in AI-powered and enterprise SaaS platforms. Who would be a BAD fit for this job? PMs with no technical background.

Analytic Tools

UX Planet

FEBRUARY 5, 2025

Im looking at you, in-house enterprise solutions. Related stories Why we never hired a designer What does it mean to be a good B2B in-house designer? Often, the differences between these approaches are difficult to prove until they are implemented, delivered to customers, and their real-world usage is observed.

Technical Advisors

Arkenea

APRIL 10, 2025

Whether you are a startup evaluating your first development project or an enterprise looking to optimize your delivery model, this article provides clear, actionable insights to make informed decisions. Large enterprises may outsource entire product lines. Table of Contents What Is Outsourced Software Product Development?

Analytic Tools

Lenny Rachitsky

MARCH 30, 2025

Proven strategies to implement Shape Up methods, whether you’re working in a startup or enterprise environment. The clear warning signs that your current development process is failing before it’s too late to change course. Why the PM role shifts upstream in Shape Up, focusing more on problem definition than project management.

Startups

Userpilot

MARCH 24, 2025

In this role, you will define and execute the mobile product strategy, enhancing the user experience for field service professionals while driving seamless integrations with enterprise systems. has only worked on enterprise or B2B tools). Who would be a BAD fit for this job? Experience leading product teams building mobile apps.

Analytic Tools

UX Planet

MARCH 15, 2025

I have another friend who is a UX Researcher who focuses on developer advocacy for B2B software but isnt tied to a particular industry. For example, my partner is a software engineer who works at early stage creative tooling startups but can work any part of the stack.

Research Software

Userpilot

MARCH 30, 2025

One standout example of a B2B SaaS company excelling at social media is Gong. For B2B apps, LinkedIn influencers and YouTube thought leaders might work best. For instance, a project management app might promote team collaboration features to startups while emphasizing security and compliance to enterprise clients.

Research Software

Business of Software Conference

JUNE 17, 2025

The Chaos of Current Software Pricing The reality of B2B software pricing for many companies looks like a chaotic “blood splatter” of deals landing at wildly different net prices. The annual maintenance stream essentially became the subscription stream. Even large, successful companies exhibit this pattern.

Data Visualization

Usersnap

NOVEMBER 18, 2024

For B2B SaaS companies with at least monthly releases, keeping users informed and engaged is no small feat—and I’ve been there. With real-time notifications, targeted messaging, and deep integrations, LaunchNotes is ideal for larger enterprises looking to boost transparency and align internal teams with product development goals.

Feedback Software

Product Management Today Submitted Articles

SEPTEMBER 9, 2020

Over the past decade, I have worked extensively with many B2B enterprise software companies. The clients have ranged from large, publicly-held enterprise software companies with a heritage on-premise customer base migrating to SaaS [ref] to pure-play Saa

B2B

Userpilot

JULY 17, 2025

In B2B SaaS, a monthly average churn rate of 3-5% is normal. Enterprise SaaS: Under 1% monthly churn. Overall B2B median: ~ 3.5% Enterprise clients stick around longer due to higher switching costs and longer contracts. What is a good average churn rate? Under 3% is excellent. monthly churn.

User Testing

Userpilot

JULY 22, 2025

For example, CSA Research found that 66% of B2B buyers are willing to pay up to 30% more for a localized product. Use case example: Imagine you’re running an onboarding series for three user segments : freemium users, trial customers, and enterprise teams.

Onboarding KPIs

Userpilot

MAY 27, 2025

A PM who did B2B work most of his/her career. OpenAI: B2B Growth, Lifecycle As part of the Growth team, you’ll be at the forefront of bringing OpenAI’s technology to the world. A PM with a good understanding of modern AI trends and needs, especially on the enterprise level. Who would be a bad fit for this job?

Analytic Tools

Gainsight

JANUARY 10, 2025

CS Expands Beyond B2B Tech For the first time, this years report also includes data from industries other than B2B tech. What started as a strategy for B2B tech companies is now finding a home across industries like healthcare, financial services, and manufacturing. However, this years data shifted from relying on NRR alone.

Data Visualization

Lenny Rachitsky

APRIL 20, 2025

In this conversation, you'll learn: Why Windsurf walked away from a profitable GPU infrastructure business and bet the company on helping engineers code The surprising UI discovery that tripled adoption rates overnight The secret behind Windsurf's B2B enterprise plan, and why they invested early in an 80-person sales team despite conventional startup (..)

Software Review

UX Planet

JUNE 13, 2025

Unfortunately, due to the nature of design tasks, especially in-house B2B design, it’s often viewed as a supportive function rather than core. Since this discussion focuses on in-house B2B designers, design agencies are outside the scope. So, how does a core design role look in a B2B organization? A good question.

User Testing

Userpilot

JULY 24, 2025

Account expansion nudge from ActiveCampaign This mid-funnel expansion email nudges Pro plan users toward Enterprise by showcasing what they’re missing: custom objects, deeper reporting, SSO, etc. I’d trigger this only when someone hits limits or uses features that signal Enterprise readiness.

Customer Experience

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Signup to be a Mentor Today! View the live stream….

Analytic Tools

Mind the Product

DECEMBER 24, 2021

In this ProductTak talk, Product Director Jason Knight provides some insight into enterprise product management for B2B companies, specifically startups and scale-ups selling products to large companies. [.] Read more » The post Enterprise B2B product management by Jason Knight appeared first on Mind the Product.

B2B

Mind the Product

NOVEMBER 30, 2022

There was no one better to ask than Daniel Elizalde, Author of B2B Innovator’s Map, who had all of the [.] Read more » The post Challenges of product in enterprise organisations – Daniel Elizalde on The Product Experience appeared first on Mind the Product.

Enterprise

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] But I find they don’t map well to enterprise companies.

B2B

Product Innovation Educators

NOVEMBER 7, 2022

Today we are talking about how to price B2B SaaS products, learning from pricing examples. Joining us is Marcos Rivera, the author of the new book Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS. Big enterprises buy differently from individuals. Answering the questions that lead to optimal product pricing.

B2B

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult.

Enterprise

Mind the Product

JUNE 28, 2018

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C

Product Talk

JULY 20, 2022

I get a lot of questions about B2B (business to business) vs. B2C (business to consumer) products. Spoiler alert: I don’t actually believe that B2B and B2C are all that different, especially when it comes to discovery. In many B2B contexts, the end user is not the person who makes the decision to buy the product. Tweet This.

User Testing