Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Aspiring enterprise product managers often tell me that collecting a robust customer sample is difficult.

Enterprise 124

Enterprise Customer Feedback Data Visualization User Testing 124

Product Management University

JANUARY 2, 2024

If you ask 10 different product managers to describe strategic product management, you’ll probably get at least 10 answers, maybe more. What is Strategic Product Management? In a nutshell, strategic product management is about the impact and value your products deliver. What Makes Portfolio Management More Strategic?

Product Management 148

Product Management Product Manager Product Research Management 148

Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Your portfolio has more market and customer value than the sum of the products. healthcare).

Marketing 148

Marketing Product Marketing Reporting Tools Healthcare 148

Gainsight

MAY 31, 2023

TrustRadius’s platform provides detailed and in-depth reviews for B2B software from verified users. Gainsight CS and Gainsight Digital Hub (formerly inSided), have earned awards in several categories from leader in Community, Experience Management, Momentum, Enterprise, Mid-Market, and Best Relationship.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

The Product Manager Coach Blog

MAY 7, 2024

Navigating the world of product management can be overwhelming, especially when trying to understand the different roles and responsibilities. Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. What is a Staff Product Manager? What is a Senior Product Manager?

Product Management 52

Product Management Product Manager Data Visualization B2C 52

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

People-First Product Leadership

JUNE 3, 2024

Your listening habits reflect your product management style, whether you're leading a team or working with cross-functional stakeholders. “ My need is … / because I would like … / I desire … / I need …” Requests - Make a clear, positive, actionable request.

Product Management 52

Product Management Product Manager Product Research Customer Feedback 52

Product Management University

FEBRUARY 15, 2023

Solution selling is a basic sales methodology that has long been the norm in enterprise B2B. Aspirational selling is about understanding what’s driving your buyers from the top down and using that knowledge to position the value of your products in a more strategic context. What are you currently using to manage documents today?

Product Research 130

Product Research Document B2B Demo 130

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. What’s B2B? What’s Enterprise? Unstated B2C Assumptions. And will soon forget us.).

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. Here’s my gross simplification.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Pragmatic Marketing

MAY 21, 2019

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient.

B2B 70

B2B Data Visualization Artificial Inteligence Enterprise 70

Pragmatic Marketing

MAY 21, 2019

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient.

B2B 70

B2B Data Visualization Artificial Inteligence Enterprise 70

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

The Product Coalition

JULY 17, 2018

Is there a difference between developing a product for enterprise and a consumer? Although in both cases your software product is used by humans, an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 60

B2C B2B User Testing Feedback Software 60

Lenny Rachitsky

APRIL 18, 2024

Simplify security • Coda —The all-in-one collaborative workspace — Dalton Caldwell is Managing Director and Group Partner at Y Combinator. Beware of “tar pit ideas”: ideas that receive initial positive feedback but may lead to long-term challenges.

Startups 83

Startups Feedback Software Crowdsource Customer Feedback 83

Userpilot

MARCH 8, 2022

of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

ProductPlan

JUNE 6, 2023

There are, however, 5 metrics that every product manager should track. Organizational dependencies Another potential obstacle some product managers may face, depending on the quality of their relationships within and the overall culture of the organization, is the dependency on other departments for data.

Product Management 85

Product Management Product Manager User Testing Customer Feedback 85

The Product Coalition

JANUARY 9, 2023

Based on Zippia , (using a database of 30 million product managers (PM) within the US) 26% of all product managers work in a Fortune 500 (F500) company. Or to illustrate further — wouldn’t getting to work on self-driving vehicles be cooler than your typical B2B SaaS platform? Has a projected long-term positive growth rate.

Artificial Inteligence 112

Artificial Inteligence Telecommunications Automotive Product Management 112

UX Planet

JANUARY 18, 2024

This article delves into the importance of UI UX research, particularly for enterprise customers and B2B companies. The importance of UX research for enterprise customers and B2B companies cannot be overstated, particularly for mature SaaS providers and startups. What is UX Research in Design?

Data Visualization 78

Data Visualization User Testing Research Software Product Research 78

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. In B2B, it changes everything about how you build, market, sell and acquire customers. The Impact of Product Led Growth on Product Management. For product marketing, it pretty much changes everything.

B2B 147

B2B Customer Experience Definition Demo 147

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. And enterprise is not an individual.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Product Manager, Gumtree.com. Signup to be a Mentor Today! Meet the mentors….

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Mironov Consulting

JANUARY 24, 2024

Why is this so critical to Product Management and the larger maker organization?    Product management malpractice.   Let’s expand my December scenario: A mid-tier enterprise software company wants to grow 25%+ next year.    Etc.    Be their champion, volunteer, office helpmate. 

Strategy 119

Strategy Product Strategy Onboarding KPIs Data Visualization 119

Mironov Consulting

JUNE 27, 2020

I have a narrow, somewhat puritanical view about product manager conversations with customers and prospects: we should never lie to them. That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. B2B is lumpier than B2C.). Roadmaps are shared.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. You start spending a lot on marketing and bring in salespeople if you are in B2B (even if you go with product-led growth you would need salespeople, but maybe at a later stage).

Product Strategy 115

Product Strategy Strategy User Testing Weak Development Team 115

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. A great salesperson cannot develop that positioning by themselves.

Product Strategy 104

Product Strategy Strategy User Testing Weak Development Team 104

Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Mironov Consulting

FEBRUARY 28, 2024

An essential role of CPOs and other product leaders that’s never listed in the job description is giving organizational 'air cover' to product managers to postpone almost all new requests — so that their teams can finish work already underway.    Lately, I’m calling this permission to stay focused.

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

Product Talk

MAY 13, 2020

We will sell into new customer segments (from SMBs to Enterprises or from parents to grandparents). If the company’s leaders aren’t sure or have many theories or wishes, then the product team has to do the discovery legwork to identify the most likely human behavior changes that will positively impact the lagging business indicator.

Product Research 356

Product Research User Testing Customer Experience Feedback Software 356

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Vision: Vision Narrative.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

ProductBoard

AUGUST 23, 2017

See which customer companies need which features If you’re a b2b product manager, chances are you’ll sometimes hear that a certain feature is critical for a customer company but won’t know who exactly at the company provided that input. With today’s update, we hope you’re in an even stronger position to do just that.

B2B 40

B2B User Testing Customer Feedback Enterprise 40

Product Talk

FEBRUARY 21, 2024

For example, I remember one product manager saying, “I’ve worked here for three years, but they feel like dog years.” As we collect stories and hear about these unmet needs, pain points, and desires, we start to collect opportunities where we can positively intervene. I remember memorable quotes from interviews I collected years ago.

User Friction 222

User Friction Customer Experience Customer Feedback Analytic Tools 222

Mironov Consulting

JULY 28, 2022

Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior. Enterprise Sales and Solutions Teams… Are paid/rewarded/promoted for working with individual prospects or customers one at a time.  Sales

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. Apply for this position. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Responsibilities.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Gainsight

JANUARY 6, 2023

In a recent Harvard Business Review (HBR) report sponsored by Gainsight PX , researchers found that 81% of survey respondents strongly agree that a strong digital product experience positively impacts business growth. Are Product Managers Chief Executives of Their Product? Achieving Growth With Positive Product Experiences.

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Research Software 52