Product Management University

JUNE 18, 2020

The B2B Product Manager Magazine June 2020. Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point of need” can accelerate the growth of your company and your career. Blog: High-Octane Product Management. Product Management Playbook. We’ve covered them all!

B2B 130

B2B Magazine Product Management Product Manager 130

Product Management University

AUGUST 12, 2020

The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. There’s one key strategic part of product management that got lost in the agile shuffle. Enjoy the B2B Product Manager August 2020 issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Product Management University

APRIL 14, 2021

B2B Product Manager April 2021 Issue. This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Blog: High-Octane Product Management.

B2B 130

B2B Product Management Product Manager Magazine 130

The Product Coalition

JANUARY 27, 2024

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. Yet, it remains a domain rich in depth and diverse verticals. For example.

Feedback Software 127

Feedback Software Analytic Tools Onboarding KPIs B2B 127

Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. Product Management Playbook. View Previous Issues of The B2B Product Manager.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. This month we look at the impact on product management and product marketing. Enjoy the B2B Product Manager October issue. Blog: High-Octane Product Management. Product Led Growth: How It Changes Product Management & Product Marketing? See the details below.

Magazine 130

Magazine B2B Product Research Product Management 130

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Management 246

Product Management Product Manager White Paper Management 246

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

B2B 165

B2B Marketing Product Management Product Manager 165

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Fictional Personas.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Product Management University

JANUARY 9, 2023

B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. To a certain extent, it’s the B2B equivalent of in-app marketing for consumer apps on a mobile device.

B2B 130

B2B Customer Experience Product Marketing Definition 130

Product Management University

MARCH 30, 2023

Take that same concept into the B2B world and you have vertical industry market segmentation for products and services that have horizontal value across many industries. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Product Management University

JANUARY 3, 2023

What is a B2B Sales Demo Script? Your B2B sales demo is the verbal value story you’ll tell when giving sales demos to prospective clients and current customers. Frequently Asked Questions About B2B Sales Demos. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest.

Demo 130

Demo B2B User Friction Customer Experience 130

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 94

Analytic Tools Feedback Software Research Software User Testing 94

Product Management University

NOVEMBER 20, 2018

The B2B Product Manager Magazine November 2018 is now available. As Proficientz begins year 18, our customer success framework for managing, marketing and selling solutions is still the only one of its kind. Blog: High-Octane Product Management. Sales, Positioning and the Nobody Zone. Product Management Playbook.

Magazine 113

Magazine B2B Product Management Product Manager 113

Product Management University

MARCH 18, 2019

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. Product Manager Job Description. Product Management Responsibilities.

B2B 113

B2B Customer Experience Product Management Product Manager 113

Product Management University

DECEMBER 20, 2018

The B2B Product Manager Magazine December 2018 is now available. If that theme resonates, a portfolio approach to managing, marketing and selling your products is the key to success. If that theme resonates, a portfolio approach to managing, marketing and selling your products is the key to success. In This Issue.

Magazine 100

Magazine B2B Product Management Product Manager 100

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. What is Strategic Product Management? Before we dive in, let’s define strategic product management.

Product Management 246

Product Management Product Manager White Paper Vision 246

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 98

B2B User Testing Research Software Analytic Tools 98

Product Management University

APRIL 30, 2019

The B2B Product Manager Magazine April 2019 is now available. If your perception of portfolio management is that it’s more advanced or involved than traditional product management, it may be time to reconsider. Blog: High-Octane Product Management. The Ultimate Product Manager Job Description for B2B.

Magazine 113

Magazine B2B Product Management Product Manager 113

Melissa Perri

JANUARY 4, 2020

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 94

B2B Feedback Software Product Marketing Customer Experience 94

Product Management University

MARCH 14, 2023

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. When product management, product marketing, sales and customer success teams are problem-focused, they all see the customer through a different lens. One View of the Customer. Measurable Customer Value.

Framework 246

Framework Customer Experience Product Marketing Product Management 246

Product Management University

JANUARY 2, 2024

If you ask 10 different product managers to describe strategic product management, you’ll probably get at least 10 answers, maybe more. What is Strategic Product Management? In a nutshell, strategic product management is about the impact and value your products deliver. What Makes Portfolio Management More Strategic?

Product Management 147

Product Management Product Manager Product Research Management 147

Product Management University

APRIL 8, 2024

But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. To some product managers, market is synonymous with users.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Mind the Product

JUNE 28, 2018

And the fact that an enterprise is a legal entity makes product management for enterprise products a little different. Within B2B, there are nearly always multiple buyer personas to be considered – decision-maker, influencer, champion, etc. They will want reassurances around privacy, security, and data management.

B2C 143

B2C B2B User Testing Feedback Software 143

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. Here’s one of the biggest problems in B2B, especially with technical products. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. That’s the benefit of positioning solutions.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

UX Studio

SEPTEMBER 6, 2023

Even big B2B players (Business-to-Business) were interested in UX research. We had to think differently when doing research with B2B customers. Think of it as your compass for navigating the world of B2B research. Who are the users in B2B By definition, we talk about B2B when we see a transaction between two businesses.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Research Software 86

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 92

Customer Experience B2B User Testing Customer Feedback 92

ProductPlan

APRIL 25, 2024

The product management function in higher education is in a unique spot in its industry. At first glance, higher education may not seem like an industry that needs a product team filled with product managers. However, universities and colleges are the perfect places to employ product management principles.

Education 96

Education Research Software Analytic Tools Feedback Software 96

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. The Portfolio vs. Every Product! Market Segmentation. Your organization now has 43 total market segments to serve.

B2B 100

B2B Sales Training Product Management Product Manager 100

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Product Management University

JANUARY 23, 2017

B2B Product Marketing Job Description. A lot of people aren’t cut out for the quota pressures of direct sales but make fine product marketing managers! There are plenty of product experts in product management. Today’s product marketing manager is more of a sales enablement role than anything else. No need to duplicate.

B2B 133

B2B Product Marketing Marketing Healthcare 133

The Product Coalition

JULY 4, 2023

We’re confident of our product, but here’s the rub: Nitro is intended for companies, and B2B products are notoriously hard to promote on Product Hunt. Unlike Nitro’s impersonal interface, a manager communicates with clients directly and works in tandem with them, which is how we optimize the localization of large projects.

Customer Experience 111

Customer Experience B2B ChatGPT Reporting Tools 111