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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. I apply this lens to a startup that develops solutions in the health-tech market. Beyond “Cheaper, Faster, Better”?—?Vertical

Startups 125
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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. Iterate the product based on feedback.

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Treat Your Product Team Like a Product

The Product Guy

What do you do when your team is working their socks off and yet they are getting little credit for the work being done, mainly because the team isn’t able to set concrete expectations with the stakeholder? This obviously reflected as a failure to deliver on part of the engineering team. THE CHALLENGE. THE CAUSE.

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Product Professional, What to do?

The Product Guy

Product development roles and “product” as a discipline are rapidly evolving within technology companies. At startups or growth stage companies, a “Product Manager” is responsible for identifying what needs to be built and then executing on building the product. Product Management at scale has also evolved but at a slower pace.

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Product-Led Growth Is a Misleading Name

The Product Coalition

With sales-led, which is also a bad name, the model means giving each customer exactly what they want and following the money. It works when each customer is extremely large, but there’s a caveat: you do a lot of dedicated development (which means expensive resources) for each and every customer.

Naming 127
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Instructional Designer vs. Customer Success Manager: Who Knows Your Customers’ Better (and Does It Really Matter)?

Gainsight

In our field, the composition of Customer Education teams can vary wildly. Some CE teams are made up of Customer Success Managers (CSM) or other customer-facing team members, while others leverage Instructional Designers (IDs) to do the work. Particularly when it comes to hiring a team. So who’s in charge?

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5 Business ‘Rules’ Worth Breaking

Business of Software Conference

Here’s the analogy: None of those things are going to make or break the startup either’, he explains. But there’s so much guidance out there that it can be hard to weed through all the noise and determine what’s going to be the best plan of action for your startup. For Cohen and Smart Bear, solving simple problems was a bad strategy.