Userpilot

MAY 7, 2024

Frustrated trying to design interactive software walkthroughs that drive activation? We handpicked a few of the best SaaS walkthrough examples and explained what made them great. TL;DR A software walkthrough is the process of guiding users through the main features and processes of a software product.

Feedback Software 105

Feedback Software Analytic Tools Reporting Tools Customer Communications 105

Arkenea

APRIL 10, 2025

In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Table of Contents What Is Outsourced Software Product Development? What Is Outsourced Software Product Development?

Analytic Tools 52

Analytic Tools Research Software Reporting Tools Software Review 52

Intercom, Inc.

DECEMBER 12, 2018

By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc. Stage 2: Engage.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. Review stage (BoFu). What is a B2B marketing funnel? But how can you use it?

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Product Talk

FEBRUARY 2, 2022

This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. Ellen is the Senior Director of Product Management at Orion Labs , a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security.

Product Research 306

Product Research User Testing Engineering Testing 306

UX Planet

JUNE 17, 2025

Desirable difficulties in B2B and B2C product design — and what research on disfluent fonts can teach us. I always thought that if there were ever a case for intentionally designing a harder-to-use interface, it would be for a B2B web app. But perhaps the most promising opportunities for intentional complexity aren’t in B2B at all.

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Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Eight detailed persona examples to inspire your user research. Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

Product Talk

DECEMBER 7, 2022

If you work on a B2B product, you have both customers and users. If you work on software that your internal colleagues use (e.g. call center software used by internal customer representatives or inventory systems used by your colleagues), then your customers are your colleagues who use that software.

User Testing 294

User Testing Reporting Tools Customer Experience User Friction 294

UX Planet

OCTOBER 28, 2024

As a result, if digital product sales aren’t driven by user experience — which is often the case in B2B software — an organisation can easily function without product designers. For example, in organisations where one designer is responsible for multiple products, it’s challenging to keep them involved in highly technical workflows.

Research Software 94

Research Software Analytic Tools Data Visualization Web Developers 94

The Product Coalition

JANUARY 17, 2022

The attributes of how you divide your customer base can be different for business-to-consumer (B2C) and business-to-business (B2B) products. For example, you can try to segment by key behaviors, demographics, industry, geographical region, revenue by customer, software package tier, and the list goes on.

User Testing 161

User Testing Product Marketing Marketing Software Review 161

Usersnap

DECEMBER 20, 2024

In this blog, were diving into actionable tips, examples, and templates to help you craft release notes that educate, inspire, and drive adoption. Feature Release Template Example 2. Bug Fixes Template Example 3. Product Enhancement or Feature Announcement Template Example 4. Security Update Template Example 5.

Data Visualization 52

Data Visualization Feedback Software User Testing Customer Feedback 52

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. This meant that they could attach information like the user ID to the Typeform page and review it as part of the responses users provided. It’ll provide you with the code that you give to your developer.

Product Research 336

Product Research Feedback Software Analytic Tools User Testing 336

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. You build it, ship it, run it: DevOps, Probably a micro-service architecture, Test automation (TDD, BDD), Continuous integration, Probably continuous delivery, You need to keep technical debt at bay. A bad metric is, for example: Velocity.

Agile 195

Agile Startups Technical Review Software Review 195

Intercom, Inc.

OCTOBER 27, 2022

Back in 2013, the entrepreneur founded and single-handedly organized B2B Rocks , a SaaS conference that today gathers over 1500 founders, investors, and industry leaders. Alex: Well, I started coding very early, when I was a teenager. I was passionate about tech and coding. The man behind B2B Rocks. What is the next step?

Technical Review 118

Technical Review Software Review Data Visualization Systems Review 118

Intercom, Inc.

JUNE 23, 2022

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs.

Feedback Software 118

Feedback Software Research Software Reporting Tools Software Review 118

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

APRIL 26, 2024

Do that by choosing the right customer tracking software for your business. To help you out, we’ve come up with a list of the 13 best customer-tracking software solutions in the industry. TL;DR Customer tracking software helps you monitor and analyze your users’ behavior across different channels.

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools Software Review 105

Userpilot

MARCH 30, 2025

Ask users to leave reviews on the app store to add social proof to your app. For example, Slacks mobile app allows you to balance your work with the desktop version. Asking current users to review your app to increase trust and encourage the algorithm to display your app to more users. Create BoFu content early (e.g.,

Research Software 65

Research Software User Testing Customer Experience Customer Feedback 65

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. Take Mixpanel, for example.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Product Innovation Educators

SEPTEMBER 2, 2024

For example, a product manager developing a new project management tool might conduct small group sessions with team leaders from different industries. Case Study: The Mechanical Pencil Example To illustrate the principles of value-based pricing and market research, let’s consider the example of a mechanical pencil.

User Testing 280

User Testing Product Research Market Research Research Software 280

Intercom, Inc.

AUGUST 25, 2020

The democratization of software adoption doesn’t necessarily work at scale. “People often visit a marketing site many times before they click the button” For example, time is a big component. Democratizing the adoption of software. People often visit a marketing site many times before they click the button.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

UserVoice

JUNE 5, 2017

They’re also are the most limited in their quantitative value, due to their one-on-one nature. And while these might provide the most in-depth insights due to the personal nature of the feedback collection, there is an inherent danger in the input from customer interviews and usability tests being too heavily relied upon.

User Testing 159

User Testing Customer Feedback Feedback Software Data Visualization 159

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Airbnb failed to concept test its logo and faced ridicule due to its design. An example UI wireframe survey powered by Userpilot. Book a demo and get started!

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

MAY 17, 2025

In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. For example, a simple phrase like Sign up now in English might sound pushy or unnatural in Japanese or German markets.

Analytic Tools 65

Analytic Tools Feedback Software Research Software Data Visualization 65

Userpilot

AUGUST 27, 2024

You can start using Heap’s Autocapture by adding the provided code snippet to your website header. After creating a Heap account, you’ll receive a unique tracking code snippet. Install Heap by adding that code to the <head> section of every page on your web app. Track key metrics with auto-captured data.

Data Visualization 104

Data Visualization Analytic Tools Software Review Feedback Software 104

The Product Coalition

MARCH 23, 2022

The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. This consideration is especially true in B2B and B2B2C environments. Imagine you scan a QR code with your smartphone, and it takes 10 seconds to return a result. Is that benign?

Framework 162

Framework Reporting Tools Technical Review Systems Review 162

Userpilot

JULY 10, 2024

A SaaS product marketing strategy is a detailed plan for effectively promoting and selling software as a service (SaaS) products. Creating an effective SaaS marketing plan is essential for the success of your software product. User persona example. Aatir Abdul Rauf on product management vs product marketing.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

SEPTEMBER 14, 2023

A dunning email is a transactional email with account information and an attached invoice used to remind customers about any due payment. Whether overdue payments are due to insufficient funds or erroneous billing settings, the inability to access your product (and all the data stored on it) can hurt the customer relationship.

Analytic Tools 104

Analytic Tools Data Visualization Customer Experience User Testing 104

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Then, I’ll go a bit deeper and look into 10 user persona examples for 3 SaaS tools, to showcase how products with several different use cases can have dramatically different personas. SaaS User Persona Example-Userpilot: UX Designer 5.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Intercom, Inc.

JANUARY 5, 2022

If I’m about to do business with your company and your software is going to access my customers’ data, it’s my responsibility to ensure you have the proper controls in place to protect it. If you sell software today, there’s a 99.9% Start early. How does that feel? Liam: The whole area is a new space.

Reporting Tools 211

Reporting Tools Data Visualization Software Review Technical Review 211

Userpilot

APRIL 19, 2022

Like every other B2B buyer, it’s important to research a product before committing to it, especially in this case that you can’t try out Pendo NPS for free. Pendo’s paid plans are upwards of $2,000-$5,000 per annum based on online reviews. Some reviews suggest it can be way more. Pendo pricing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Reporting Tools 98

Userpilot

SEPTEMBER 20, 2022

We’ll also consider some famous SaaS word-of-mouth marketing examples. Curate your online reputation by encouraging satisfied customers to leave online reviews. 92% of B2B buyers are more likely to make a purchase based on a trusted review. Make loyal customers leave online reviews. Let’s get started!

Feedback Software 97

Feedback Software Branding Customer Experience User Testing 97

Intercom, Inc.

NOVEMBER 20, 2018

A simple way to access these is to do a LinkedIn search on the job title of the persona, say for example “marketing manager”, where connections = 1st, location = the city you reside in. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Create compelling content to help generate leads.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

OCTOBER 16, 2022

With Userpilot, you can apply these strategies without having to code. For this, you can calculate software adoption rate, which is the percentage of signed-up customers that become active users. E.g., If you get 100 new signups per month and 25 of them become active, your software adoption rate would be 25%. Churn rate.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Product Innovation Educators

JULY 17, 2023

13:07] What’s an example of using iterative innovation? ” LEGO has a B2B business called LEGO Education, which sells learning products to schools and teachers. It’s a combination of IT software and LEGO blocks. Demo to management too because you need their buy-in and support. [13:07] Have a good data system.

Telecommunications 255

Telecommunications Research Software Feedback Software User Testing 255

The Product Coalition

DECEMBER 14, 2019

The market is saturated with hundreds of FinTech software development companies, so it can be challenging to choose the one that best fits your business. These companies will help you build a user-friendly software that allows you to manage your financial activity efficiently. The financial industry is not an exception.

Analytic Tools 90

Analytic Tools Research Software Software Developers Software Development 90