Remove B2B Remove Inbound Remove Vision
article thumbnail

B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

Trying to figure out what your B2B marketing team structure should be? In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

B2B 97
article thumbnail

MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Intercom, Inc.

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tools of the Trade: How HiveMQ Automates Customer Interview Recruiting with Orbital

Product Talk

The campaign the team came up with included reaching out to a list of around 5,000 users from HiveMQ’s free plan, as well as several hundred marketing qualified leads (MQLs) from inbound leads. He adds that in HiveMQ’s B2B setting, CS wants to help but has their own job and has better things to do than act as the product team’s automation.

article thumbnail

Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world.

article thumbnail

Top 11 Female Product Management Influencers to watch in 2022

Userpilot

How product strategy uses a company's vision to fuel profitability. Sam’s helping popularize Product-Led Growth and best practices in SaaS onboarding through apt metaphors, hilarious memes, and TikTok videos – taking the “boring” out of B2B. How to create a scalable product organization.

article thumbnail

Salesforce’s Mike Kreaden on how to build a platform to drive growth

Intercom, Inc.

It’s now so inexpensive to go to market that having a great tech vision and product isn’t enough. And I remember Marc [Benioff] interviewing me, like he did every employee, and painting the vision for what the platform would be. Can you take us back to the early days of Accelerate and what the original vision was?

article thumbnail

All I know is coding. Can I become a Product Manager?

B2B Product Management

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. You define the pricing of the product.