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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. It’s the department persona.

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Remote Work Is Changing Tech Salaries In The Era Of Coronavirus

PMLesson's Ace the PM Interview

Software Engineers , data scientists, and project managers are smart people. The software engineers who just finished their coding bootcamps might feel they are in a conundrum. Pay rates will continue to be competitive as the top companies entice experienced software engineers.

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Product Drive 2023 – How to Build Products Users Love

Userpilot

In this talk, Leah will show you: How to leverage PLG to navigate challenging markets and position yourself for success. Positioning. About the author – Yoel Eilat With over 15 years of career experience, Yoel has held several leadership positions in top companies. Her core expertise includes: Positioning and messaging.

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Women Making an Impact in Product Management in APAC

The Product Coalition

She started her career as a software engineer. Petra Gross has held many product leading positions and has been a speaker at WomeninProduct. Prior to Google, she has also held a position as Brand Manager at Skoda. Lalitha Ramani is a Senior Product Director at WalmartLabs.

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Two Powerhouses, One Vision: How Northpass and Gainsight Will Shape the Future of Digital Customer Education

Gainsight

No platform existed for B2B companies looking to make educational content available to customers. That was when I became passionate about solving the B2B customer education problem. Meanwhile, new consumer learning platforms like Coursera and Udemy were launching and revolutionizing how people accessed high-quality education.

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Top 7 Digital Transformation and IT Consulting Companies in Singapore [2020]

The Product Coalition

Making this choice is always challenging and requires you to conduct in-depth industry research, analyze companies available in the market today, and check their portfolios, customer feedback, and how they rank on authoritative B2B ranking resources like GoodFirms, Clutch, The Manifest, IT Companies, DesignRush, etc. TechTIQ Solutions Min.

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Conducting User Research in Product Management

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.