Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Test before you scale. Everyones chasing the next AI feature or untapped market. Her throughline?

Analytic Tools 156

Analytic Tools User Testing B2B Weak Development Team 156

The Product Guy

APRIL 9, 2019

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). The idea is to treat the strategy as a prototype that will undergo many iterations and testing. Testing the Proto-Strategy.

Feedback Software 372

Feedback Software Analytic Tools Technical Advisors Strategy 372

Arkenea

APRIL 10, 2025

In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Rather than building and maintaining a large inhouse team, businesses partner with specialized vendors to handle design, development, testing, and deployment.

Analytic Tools 52

Analytic Tools Research Software Reporting Tools Software Review 52

Userpilot

NOVEMBER 7, 2024

Well implemented, product demos help to: Improve user engagement : Today’s B2B buyers are independent—they want to research and evaluate solutions on their own terms. Increase conversion rates : Interactive demos get customers to test out your product’s features and fast-track the likelihood of product adoption.

Demo 102

Demo Analytic Tools Feedback Software Research Software 102

Intercom, Inc.

DECEMBER 12, 2018

By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

DECEMBER 31, 2024

Userpilots key features include: No-code Chrome extension for building in-app flows. A/B and multivariate testing for optimizing user experiences. According to user review platforms, their plans start at $7,000/year. Developer dependency: No-code feature tagging is unavailable, requiring developer involvement for tagging events.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. Review stage (BoFu). What is a B2B marketing funnel? But how can you use it?

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

UX Planet

JANUARY 22, 2025

Problem Brief Over a span of 4 weeks, we tested Civians platform and created design solutions to improve the overall user experience of the dashboard. We concentrated on three primary goals for optimal insights of the redesign: Overview We used various recruitment tools to interview and analyze insights through 8 moderated usability tests.

Data Visualization 98

Data Visualization Research Software Feedback Software Reporting Tools 98

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. This meant that they could attach information like the user ID to the Typeform page and review it as part of the responses users provided. They were hoping to get a general sense of whether they had more consumer or business users.

Product Research 335

Product Research Feedback Software Analytic Tools User Testing 335

Product Talk

DECEMBER 7, 2022

For the purposes of this article, the following activities are not customer interviews: Usability tests or prototype tests or any other customer conversation about potential solutions. If you work on a B2B product, you have both customers and users. If you work on software that your internal colleagues use (e.g.

User Testing 290

User Testing Reporting Tools Customer Experience User Friction 290

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

JUNE 27, 2024

There are so many multivariate testing tools available that it can be difficult to choose the right one. TL;DR Multivariate testing is a technique for experimenting with multiple variations of different elements on the same page to determine which combination yields the best results. Leanplum – Best for mobile A/b testing.

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools User Testing 105

Intercom, Inc.

JUNE 23, 2022

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs.

Feedback Software 118

Feedback Software Research Software Reporting Tools Software Review 118

Userpilot

MAY 17, 2025

In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Review competitor apps for languages supported. How will we test localized content to ensure usability and cultural appropriateness?

Analytic Tools 62

Analytic Tools Feedback Software Research Software Data Visualization 62

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. You build it, ship it, run it: DevOps, Probably a micro-service architecture, Test automation (TDD, BDD), Continuous integration, Probably continuous delivery, You need to keep technical debt at bay. gain a say in designing your application.

Agile 195

Agile Startups Technical Review Software Review 195

Userpilot

MAY 7, 2024

Frustrated trying to design interactive software walkthroughs that drive activation? TL;DR A software walkthrough is the process of guiding users through the main features and processes of a software product. Use walkthrough software to create flows that educate and encourage users to complete tasks.

Feedback Software 105

Feedback Software Analytic Tools Reporting Tools Customer Communications 105

Mironov Consulting

DECEMBER 29, 2022

Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue.  Or What do I mean by software product vs software services ?  A  A very big difference.

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

Product Innovation Educators

SEPTEMBER 2, 2024

These methods are particularly useful in later stages of product development when you need to test specific concepts or refine your ideas. For instance, researching a new B2B software product might involve in-depth interviews with IT decision-makers, while a consumer snack food might rely more heavily on taste tests and quantitative surveys.

User Testing 280

User Testing Product Research Market Research Research Software 280

Userpilot

APRIL 26, 2024

Do that by choosing the right customer tracking software for your business. To help you out, we’ve come up with a list of the 13 best customer-tracking software solutions in the industry. TL;DR Customer tracking software helps you monitor and analyze your users’ behavior across different channels.

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools Software Review 105

UserVoice

JUNE 5, 2017

In UserVoice’s recent report on The Influence of Feedback on Product Development , customer interviews were ranked the most valuable source of product input from customers, followed by usability tests, surveys, customer advisory boards, and in-app tools. We’ve got plenty more to say about this topic if you’re interested.

User Testing 159

User Testing Customer Feedback Feedback Software Data Visualization 159

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. With such small sample sizes, you can’t be constantly mass testing like you would in B2C. B2B launches are very much a cross-functional effort. This is largely because of the challenges that are inherent in B2B.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Airbnb failed to concept test its logo and faced ridicule due to its design.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

MARCH 30, 2025

Ask users to leave reviews on the app store to add social proof to your app. Asking current users to review your app to increase trust and encourage the algorithm to display your app to more users. comparison posts, product lists, reviews, etc.) One standout example of a B2B SaaS company excelling at social media is Gong.

Research Software 62

Research Software User Testing Customer Experience Customer Feedback 62

Userpilot

FEBRUARY 28, 2024

Funnel tracking software can solve this problem. Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels. Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels.

Analytic Tools 105

Analytic Tools Data Visualization Reporting Tools Software Review 105

Mind the Product

MAY 9, 2019

I’ve worked in B2B tech marketing for about eight years, as a product marketer for a large portfolio of niche software, and now as the marketing manager for Mind the Product’s growing collection of events and community-building initiatives. Test Everything. Once “testing goggles” have been acquired, they cannot be let go.”.

Product Research 179

Product Research Weak Development Team User Testing Embedded Analytics 179

Intercom, Inc.

JANUARY 5, 2022

If I’m about to do business with your company and your software is going to access my customers’ data, it’s my responsibility to ensure you have the proper controls in place to protect it. If you sell software today, there’s a 99.9% Start early. How does that feel? Liam: The whole area is a new space.

Reporting Tools 212

Reporting Tools Data Visualization Software Review Technical Review 212

Alchemer Mobile

JULY 30, 2019

6. 7 A/B Tests Every Retailer Should Run. A/B testing is the key to retail success. Here are the seven most important A/B tests that top brands run to drive revenue. Due to its murkiness, there are a few common myths that plague product management across industries and company size. via Bloomberg]. via Apptimize].

Customer Experience 138

Customer Experience User Testing Feedback Software Customer Feedback 138

Intercom, Inc.

AUGUST 25, 2020

The democratization of software adoption doesn’t necessarily work at scale. It’s one thing to buy a time-tracking app, and it’s another thing to buy a complex piece of software that’s expensive. Democratizing the adoption of software. So people come back often with different states of knowledge.

Marketing 239

Marketing Onboarding KPIs Feedback Software Reporting Tools 239

The Product Coalition

JUNE 28, 2020

It was supposed to be an in-house product to deploy digital Ads for clients but my documentation was tampered with along the line and the product became a B2B (Agency to Client/Agency to Ad Channels/DSPs) model. After months of nightmares, documentation, reviews and lots of testing. Let’s start building ??

Data Visualization 136

Data Visualization Technical Review Software Review Product Management 136

ProductPlan

MARCH 19, 2020

AI Product Management: Why Software Product Managers Need to Understand AI and Machine Learning. Korean biotech company Seegene recently put AI technology to use in developing a test kit for the novel coronavirus. Often software PMs have a background in UX or marketing. How AI and ML are Changing Software Product Management.

Artificial Inteligence 101

Artificial Inteligence Reporting Tools Software Review Product Management 101

Intercom, Inc.

NOVEMBER 20, 2018

Are they keen to test it out? At the very least, it is worth reading up on SPIN selling and the Sandler sales system , as these are popular sales methodologies among software companies and will help you think about how you structure your approach. Again the goal here is to treat this stage of the process as primary market research.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Product Talk

JULY 19, 2023

You know (or you’re in the process of learning) how to identify opportunities , consider different solutions, and identify and test your assumptions. For the opportunity “reduce waste,” Amy has identified and tested a few solutions such as buying second-hand clothing and composting food scraps.

Analytic Tools 233

Analytic Tools Product Research Customer Experience User Testing 233

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 155

Enterprise User Testing Feedback Software Technical Advisors 155

Userpilot

OCTOBER 16, 2022

With Userpilot, you can apply these strategies without having to code. For this, you can calculate software adoption rate, which is the percentage of signed-up customers that become active users. E.g., If you get 100 new signups per month and 25 of them become active, your software adoption rate would be 25%. Churn rate.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

The Product Coalition

APRIL 24, 2023

It can hold feedback from various sources such as customer support tickets, feature requests, surveys, reviews, and social media. Product managers usually choose a tool or piece of software to act as a repository, but really a repository is anywhere you keep feedback — even if it’s on paper in a drawer. That reduces risk.

Feedback Software 144

Feedback Software Analytic Tools User Testing Customer Feedback 144