Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management
The Product Coalition
JANUARY 27, 2024
There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. In both cases, there should be a proper high-level product vision and a product roadmap. This can include Net Promoter Scores (NPS), customer satisfaction surveys (CSAT), and user reviews.
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