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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. It’s the department persona.

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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

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Product Judgment: How some people can repeatedly create product success

Intercom, Inc.

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.

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Does Social Media Posting Drive Engagement for B2B SaaS Firms?

DevelopmentCorporate

Yet, recent research has shown that the return on these investments is poor. B2B SaaS firms should temper the amount of time and energy they invest in leveraging social media to drive leads to the top of their sales funnel. Investing in outbound inside sales teams will probably deliver a better outcome.

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Managing Problematic Investor Ideas

Mind the Product

At a time when so much of today’s B2B ecosystem is built around software products, I believe it has become incumbent on the people responsible for designing, developing, and building these products to take back leadership of how our companies are run, and lead us all back to a culture of responsible growth. Here I’ll discuss how.

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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

Userpilot

Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar. Renowned for his tenure on Airbnb’s product team, Lenny’s professional journey truly began in 2010 when he served as the CEO of a budding startup named “Localmind.”

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10 Software Adoption Best Practices and Tips For B2B Companies

Userpilot

As you develop your product and achieve product-market fit , you must consider the technology adoption curve , which divides users into five segments: innovators, early adopters, early majority, late majority, and laggards. So instead of relying on the dev team, why not try a Userpilot demo to see how you can improve adoption without coding?