Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 88

Feedback Software Research Software Product Marketing Marketing 88

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? Let us start with understanding the difference in those two types of products. It is important to understand what B2B and B2C products are. And B2C products are products or services that are sold directly to consumers.

B2C 52

B2C B2B Reporting Tools User Testing 52

Intercom, Inc.

MAY 2, 2019

This is episode eight of Scale , a brand new podcast series on moving from startup to scale up. Bangaly discusses all of this and more on the podcast with Brian Kotlyar , our Director of Demand Generation. Listen to the full conversation above or check out some of Bangaly’s key takeaways below.

User Testing 184

User Testing Customer Experience Customer Feedback B2C 184

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. But I have put that aside, accepted her kind offer to join for free, took a brand new notebook, and set out to learn.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Lenny Rachitsky

DECEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Welcome to this month’s ✨ free edition ✨ of Lenny ’ s Newsletter.

User Testing 114

User Testing B2C Product Research B2B 114

Lenny Rachitsky

MARCH 5, 2024

The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.”

Startups 132

Startups Feedback Software Onboarding KPIs Customer Experience 132

Userpilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. Requirements 6+ years of Product Management experience with a proven record of successfully launching and scaling platforms. Product and Pricing Supervisor Stellantis (20212023): Implemented pricing strategies that increased profitability by 8% and revenue by 27%.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Intercom, Inc.

NOVEMBER 7, 2019

Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. We’re present on three core markets in Europe: France, UK, and Germany as well as other countries such as the Nordics and Spain, with 1,500 customers that we serve.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Userpilot

OCTOBER 15, 2023

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Behavioral data delves into how ideal users make purchasing decisions and interact with brands. The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software 104

Research Software Marketing Data Visualization Customer Experience 104

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. of product managers report to the CMO (the most), while 6.7%

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

The Product Coalition

AUGUST 6, 2023

Julian Dunn Julian Dunn, Head of Product at Airtime Rewards Tremis: Julian, what does Airtime Rewards do, and what do you do in your role as Head of Product? As Head of Product, I cover both B2C and B2B technologies. My past work experience includes working in eCommerce & health tech.

Research Software 148

Research Software Reporting Tools Product Research User Testing 148

Userpilot

MAY 19, 2021

Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. Determine Your Saas Marketing Goals. What do you want your marketing efforts to achieve for your company? Do you want to: raise brand awareness? SaaS Marketing Tactic #2: Newsletters.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). Can I get them to use it?

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Innovatemap

JANUARY 26, 2022

For nearly half a dozen NYC tech companies we’ve refreshed their brand, redesigned their product, and helped them speak to their audiences. The city has a concentration of DTC and B2C startups and scale-ups with product needs. It’s experience that individual product hires won’t typically have.

B2C 52

B2C Vision Startups Research Software 52

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. E.g. our tool allows Product Managers to create in-app experiences that boost feature adoption such as tooltips and walkthroughs without coding. Take an email marketing tool.

Analytic Tools 98

Analytic Tools Software Review Customer Experience Data Visualization 98

The Product Coalition

FEBRUARY 11, 2023

Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve. Is there a demand for the product, or is the market oversaturated?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Intercom, Inc.

JANUARY 20, 2022

If you have any kind of good product-market fit, you will get copied, and once you get copied, there’s no reason to pick you over other companies. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch. And whether you like it or not, that becomes a part of your brand.

Feedback Software 250

Feedback Software Reporting Tools Product Research Data Visualization 250

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. Why should product managers focus on incremental innovation strategies? Achieve product-market fit faster… and keep it. Incremental innovation helps you achieve product-market fit quickly.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

The Product HQ

JULY 1, 2024

Therefore, you are better off including all the filters before determining the exact B2B product manager salary average. According to the data, the higher salaries are not in global brands but in tech companies. It’s possible also to find startup jobs that pay well above the average B2B sales and product manager salary.

B2B 52

B2B Technical Advisors Reporting Tools Product Management 52

Intercom, Inc.

JULY 5, 2018

We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. Doug: First, you have to create a template for marketing that reorients the way in which they build decks.

Technical Review 172

Technical Review Development Team Review Customer Experience User Testing 172

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. product, marketing, engineering, data science, design, content, and finance. The quality and experience with that supply will reflect directly on your brand, not theirs. The main benefit is generally brand-building. Cost : Medium. Examples : Lyft: [link].

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Brian Balfour

JULY 5, 2017

In the introduction to this series I made the point that Product Market Fit isn't the only thing that matters. It is actually only one of four fits needed to grow a product to $100M+ in a venture-backed time frame. Why we should be thinking about it as Market Product Fit. I’ve been in both situations.

User Testing 76

User Testing Customer Experience Product Research Startups 76

Userpilot

JULY 16, 2021

A customer satisfaction survey is a questionnaire you can use to learn more about your customers’ perceptions about: Your product or services. Your brand. Product-Market Fit (PMF). More often than not, customers become detractors due to one of the two reasons: They aren’t getting the expected value from your product.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Intercom, Inc.

JULY 5, 2018

We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. Doug: First, you have to create a template for marketing that reorients the way in which they build decks.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Userpilot

MARCH 6, 2020

Every day we work with over 350 brands on 30+ markets including Procter&Gamble, Unilever, Beiersdorf, Tesco, Starcom, Mindshare, Mediacom or Saatchi&Saatchi and many others. I am responsible for the Product Roadmap and I execute it in cooperation with all development teams. Then I went freelance.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

The Product Coalition

MAY 24, 2018

Author of 3 books, Principal Product Manager at Amazon and founder of an association for helping children, Disha Chhabra is an example to us all. With a degree in electrical engineering, Ivy Wan is Head of Product at iMoney Group in Malaysia. Cindy Gottinger is the Head of Product Marketing, Admob & DoubleClick, China at Google.

Product Management 60

Product Management Product Manager Banking Management 60

Revulytics

DECEMBER 16, 2019

Other attendees tend to be from marketing, design, and engineering. A good mix of attendees from B2B and B2C software technology companies. Organized by Product School, these events only started in 2018 with San Francisco and quickly gained momentum in the community to expand to four additional U.S.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Product Management 76

Userpilot

DECEMBER 21, 2022

B2C apps tend to have a higher DAU/MAU ratio than B2B apps. moment, i.e., to realize your product’s expected value. Create Microsurveys to Collect Customer Feedback And Improve Your Product. Userpilot lets you create different microsurveys to collect user sentiment, such as NPS, CSAT, CES, product-market fit, etc.

Analytic Tools 98

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 98

Userpilot

JANUARY 25, 2021

Now, the templates above look amazing and work great for a B2C music app. One important consideration when deciding what your user persona will look like for a specific product/project is Pareto’s Principle. These are the users who understand your product and are willing to open their wallets to use it. Favorite Brands.

Analytic Tools 72

Analytic Tools Research Software User Testing Customer Experience 72

Intercom, Inc.

JANUARY 25, 2023

The first solution I built was a bootstrap company with my best friend from high school, and what we built back then was brand experience. It was an amazing journey to build a marketing automation-type solution and a company. Usability and time to value are becoming critical to chief product officers because guess what?

Analytic Tools 118

Analytic Tools Customer Experience User Testing B2B 118

Userpilot

NOVEMBER 9, 2021

Good examples of counter metrics include countering trial signup conversion rate with paid subscription conversion rate , Monthly Active Users with product feature usage, and Development velocity with the number of bugs found. B2B and B2C brands have different focal points when it comes to selecting North Star metrics.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52