Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. We Want a Head of Product Who Will Push Engineering Harder”.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

The Product Coalition

JUNE 15, 2020

Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. from engineering to sales and marketing?—?around Or , you could let your product do the talking.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. What Products Is Freemium Most Suitable For?

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.

Feedback Software 92

Feedback Software Research Software Analytic Tools User Testing 92

The Product Coalition

JANUARY 24, 2021

But what about product and engineering? For example, I have seen product teams that create OKRs around meeting with customers, and engineering teams that created OKRs around closing the tech debt. And the former can only be answered when you think about the product as a whole?—?including

Analytic Tools 181

Analytic Tools Customer Experience B2C Enterprise 181

Ask Benny

JULY 1, 2019

Too many times, companies look for an exact match of a product manager’s experience with the company’s market or for a very technical product manager that can get very deep into engineering work. While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen.

Product Management 78

Product Management Product Manager Weak Development Team B2C 78

Intercom, Inc.

NOVEMBER 7, 2019

Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. You started off in engineering, I believe. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

The Product Coalition

FEBRUARY 11, 2023

During that time, I started a T-shirt printing business, took embedded systems classes for school kids, built an electronic automation device, incorporated a solar engineering, procurement, and construction (EPC) company, and built a food export business. Typically there are four steps to creating a detailed GTM Strategy.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  (See the chocolate cake problem.)

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Ask Benny

JULY 1, 2019

Too many times, companies look for an exact match of a product manager’s experience with the company’s market or for a very technical product manager that can get very deep into engineering work. While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

The Product Coalition

AUGUST 6, 2023

Did you identify bugs and coordinate with engineering, etc? How do product managers lead standups? The above mentioned sounds simple enough, yet, we still find many stories online and on social media about challenges product leaders face when it comes to leading daily standups successfully. Are you about to run out of work?

Research Software 135

Research Software Reporting Tools Product Research User Testing 135

Ask Benny

JULY 1, 2019

Too many times, companies look for an exact match of a product manager’s experience with the company’s market or for a very technical product manager that can get very deep into engineering work. While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

Too many times, companies look for an exact match of a product manager’s experience with the company’s market or for a very technical product manager that can get very deep into engineering work. While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

Too many times, companies look for an exact match of a product manager’s experience with the company’s market or for a very technical product manager that can get very deep into engineering work. While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

The Product Coalition

FEBRUARY 5, 2023

In this pivot, you broaden the range of services/products being offered. It is often made by companies who found a product-market fit and are ready to expand their horizon. It is a change of the platform the service/product is offered. Sticky, through customer retention and upselling additional services/products.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. of product managers report to the CMO (the most), while 6.7%

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Userpilot

JULY 30, 2021

The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager. The product manager role can vary greatly, especially because of factors like: Company size and company culture.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

The Product Coalition

MAY 24, 2018

This post was originally published on Product Management Festival ’s website. We have compiled a list of experienced product management professionals with a track record for success?—?and With backgrounds in engineering, marketing and business, some of them are also founders of their own companies. and they are all women.

Product Management 60

Product Management Product Manager Banking Software Engineering 60

Split

DECEMBER 10, 2020

Entrepreneurs, out of survival, know they must find product/market fit before they scale. Enterprises can boost their odds of success and speed their rate of progress by applying this same rationale to transformation projects and game-changing product efforts. But what about the rest of us?

User Testing 59

User Testing Customer Experience B2C Weak Development Team 59

The Product HQ

APRIL 20, 2024

There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Mironov Consulting

FEBRUARY 6, 2020

“Let’s acquire Company X and upsell their product to all of our current customers.” While the Board constantly asks about quarterly sales, that doesn’t help Product and Engineering validate what else customers really need, deliver consistently valuable products, or weigh the impact on the installed base. Rarely pays out.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. E.g. our tool allows Product Managers to create in-app experiences that boost feature adoption such as tooltips and walkthroughs without coding. An engineer can use it too to create scalable flows without coding.

Analytic Tools 97

Analytic Tools Software Review Data Visualization Customer Experience 97

Dear Strategy

JANUARY 14, 2019

Dear Strategy: “How do I evaluate a Product Manager to Product Marketing Manager career transition?”. . In some circles, the roles of product manager and product marketing manager are one and the same; effectively meaning that, for companies that take this approach, one of these titles simply would not exist.

Strategy 56

Strategy B2C Definition Workshop 56

Revulytics

DECEMBER 16, 2019

LinkedIn listed Product Designer and Product Owner in the 10 most promising careers of 2019 , with 80 percent more job openings year-over-year and a career advancement score of 9 out of 10. Glassdoor named Product Manager the fifth best job out of 50 in America, with more job openings than data engineers and DevOps engineers.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

The Product Coalition

MARCH 26, 2019

Once the problem-solution fit has been identified and your proposed minimum-viable product (MVP) inspires enough confidence in you to move forward to the next step, you start building the product and look for a product-market fit (PMF)?—?the This is because, for most for B2C products, the user is also the customer.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Melissa Perri

MAY 5, 2016

I went to the engineers and asked them how long it would take to fully implement this idea from scratch, the way our CEO was proposing. All these products were searching for product-market fit. When your company already has product-market fit, you have already built a product that customers are using.

User Testing 120

User Testing Feedback Software Research Software Customer Experience 120

The Product Coalition

MARCH 21, 2019

It it at the intersection of customer, tech, and business which means that everyone function in an organization is impacted by the product. Marketing has to talk about it. Engineering has to build it. This is very tactical in nature and the focus here should be on maximizing value delivery (not velocity) of the engineering team.

Analytic Tools 60

Analytic Tools Strategy Technical Review Customer Experience 60

The Product HQ

FEBRUARY 6, 2023

In light of this challenge, some senior product managers leverage their seniority within a company to liaise with the sales team to merge the sales and product pipeline. Then, the sales and marketing teams run campaigns to generate interest, build awareness, and convert customers. These team activities run independently.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. For example, our Sales team is now able to give segmented customer feedback to our product leaders to influence our roadmap.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Userpilot

JANUARY 25, 2021

Now, the templates above look amazing and work great for a B2C music app. One important consideration when deciding what your user persona will look like for a specific product/project is Pareto’s Principle. These are the users who understand your product and are willing to open their wallets to use it. Source: Behance.com.

Analytic Tools 55

Analytic Tools Research Software User Testing Customer Experience 55

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Reporting Tools 95

All About Product Management

MAY 7, 2008

Traditionally when I think of the job of the product manager I think of someone who is half marketing and half engineer – someone who is 50% orientated towards business needs and 50% orientated towards technology. I wrote a blog post a few months ago about Product Management moving into IT/IS departments.

Research Software 48

Research Software Crowdsource User Testing Product Management 48

Userpilot

MARCH 6, 2020

I am responsible for the Product Roadmap and I execute it in cooperation with all development teams. The biggest challenge is to create products that effectively solve customer needs and to achieve a product-market-fit. I find it difficult to hire smart engineers based on our standards we follow over here.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

APRIL 18, 2024

Userpilot is a product onboarding platform that can help you with that. Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path? An example of a product-led article from the Userpilot blog. Email marketing. Social media marketing.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Marketing 91

Userpilot

MAY 20, 2024

In-app surveys : With Userpilot, teams can collect user insights with the in-app surveys to inform their product-led growth strategy. You can customize different microsurvey templates such as Product-Market Fit , Customer Effort Score , and Customer Satisfaction Score , or build one from scratch. Source: HubSpot. Automation.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? This works as well for a B2B company like Intercom as it does for any B2C company.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223