Userpilot

MAY 27, 2025

Want to advance your career in product management or find top talent for your team? This article shares exciting product manager roles focused on Product-Led Growth (PLG) and showcases standout candidates in the field. Recommended product manager job openings in the PLG field Looking for a job in PLG companies?

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

The Product Guy

JUNE 18, 2020

Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to product teams spending time building the right thing at the right time. Each feedback loop has a minimum of four stages. The feedback loop process is.

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

Product Talk

JULY 20, 2022

At its core, product discovery is a simple concept. We then use these insights to guide the products we build. I get a lot of questions about B2B (business to business) vs. I get a lot of questions about B2B (business to business) vs. B2C (business to consumer) products. Tweet This. Tweet This.

User Testing 300

User Testing Customer Feedback Customer Experience B2C 300

The Product Guy

AUGUST 13, 2020

Guest Post by: Candice Zhang (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Tauheed Ahmed]. When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Also who is to define “good” in various industries and companies?

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

Mind the Product

JUNE 28, 2018

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 161

B2C B2B User Testing Feedback Software 161

The Product Guy

APRIL 23, 2019

Guest Post by: Surbhi Gupta (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Tim Nunn]. For a Product Manager, building the right product is more important than building the product right.”. Next, you have solved all the incredible technical challenges involved in building this product.

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

Product Talk

MAY 13, 2020

I’m excited to add Hope Gurion as an official author on Product Talk. She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies. Good discovery starts with a clear desired outcome. Help me in welcoming Hope as an official author.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

The Product Guy

FEBRUARY 3, 2019

Guest Post by: John Kresse (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Chris Butler]. I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback.

User Testing 311

User Testing Product Management Product Manager Customer Feedback 311

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Here are some thoughts on company-wide structural differences and how we product managers get our work done. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Intercom, Inc.

FEBRUARY 6, 2020

It might be the same core product, but it’s a completely different strategy. In 2019 research firm IDC found them to deliver 869% ROI (??) along with time savings and higher productivity. When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Guy

JULY 12, 2018

Guest Post by: Eric Kiang (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Paul Hurwitz]. A product manager has a tough role, there are many responsibilities and arguably all of them are important. However there is one thing every product manager must do, but often times it gets overlooked or forgotten. Why is that?

Customer Feedback 258

Customer Feedback User Testing Product Management Product Manager 258

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. We are always looking for more product mentors from all around the world. About The Product Mentor. Better Products. Better Product People.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. BigCorp has $2M set aside for Blockchain research.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. Know your user. Caught your interest?

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Product Management University

MAY 24, 2021

Your product management maturity model isn’t so much about what your team can do. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. Here’s the simple way to break it down.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Segmentation cannot incorporate all strategic considerations nor changes to product, pricing, and packaging over time.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Better Products. Better Product People.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Marketing Strategy Outbound 98

The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. In the B2B hemisphere, change goes hand and hand with new products. with user research to test our hypothesis.

Customer Experience 158

Customer Experience User Testing Data Visualization Analytic Tools 158

Mind the Product

MARCH 11, 2020

In my current role as CPO for Eigen Technologies in London, I manage a team that includes business and technical product, UX/UI, and subject-matter experts. Our product helps businesses (especially in financial services) use natural language processing to get information and insights from their documents at scale. Landing the Role.

Research Software 125

Research Software B2C Artificial Inteligence Customer Experience 125

Userpilot

APRIL 30, 2024

There are many SaaS products , but knowing that, how do you choose the best? TL;DR A SaaS product delivers software remotely, reducing the need for local installation, maintenance, and updates. HubSpot and Salesforce are both CRMs that offer customer analytics, survey tools, and extensive integrations.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

Mironov Consulting

SEPTEMBER 14, 2020

Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. Here are some patterns I’ve seen in picking successful Heads of Product.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. Total accessible market (TAM): It shows the total market demand for a product or a service. Interviewer: Sure!

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Intercom, Inc.

MARCH 13, 2019

You have to build a product that solves a problem and works well for them. As you reach your next wave of growth, you need to continue to invest in those customers and in that product, and recognize that, in order to keep growing, you need that product to appeal to more people. How to expand your market. Be ruthless.

Marketing 171

Marketing User Testing B2C Enterprise 171

The Product Coalition

JULY 17, 2018

Is there a difference between developing a product for enterprise and a consumer? Although in both cases your software product is used by humans, an enterprise is a legal entity, while a consumer is a person. But take another class of enterprise software product?—?server

B2C 60

B2C B2B User Testing Feedback Software 60

Amplitude

NOVEMBER 12, 2019

Compared to one-time-purchase software, SaaS products offer a few key benefits. Another core benefit to digital products is that it’s possible to improve the user experience over time (such as by adding new features or upsell Digital products make it possible to improve the user experience over time. opportunities).

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

The Product Coalition

FEBRUARY 15, 2021

TL; DR: How to Make Agile Work in Fast-Growing Startups For years, I worked in several Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. All startups built double-sided marketplaces, serving B2C as well as B2B customers. Fallacy #6: We Need a PMO for Product A PMO?—?short

Agile 195

Agile Startups Technical Review Software Review 195

Userpilot

JUNE 10, 2024

Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Use empty states to provide guidance , e.g., with tutorials or a welcome survey. Ready to dive in?

Onboarding KPIs 105

Onboarding KPIs User Testing Data Visualization Analytic Tools 105

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. Who are we building for?

Enterprise 66

Enterprise User Testing Analytic Tools Research Software 66

The Product Guy

MARCH 2, 2017

In a recent live stream from one of our mentors of The Product Mentor , Nis Frome, lead a conversation around “Rapid Prototyping”. We are always looking for more product mentors from all around the world. About The Product Mentor. Better Products. Better Product People. Signup to be a Mentor Today!

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. We have a great product, and customers love using it.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mironov Consulting

JUNE 27, 2020

I have a narrow, somewhat puritanical view about product manager conversations with customers and prospects: we should never lie to them. That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. B2B is lumpier than B2C.). B2B is lumpier than B2C.).

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Good Product Manager

MARCH 29, 2016

How Product Teams Understand Customer Needs for Innovation. My colleague Rachel Young and I have been conducting research for the past year on how b-to-b organizations understand customer needs and apply them to product innovation. Upcoming Product Management and Product Marketing Events.

Events 84

Events Product Research User Testing Product Marketing 84

Userpilot

MAY 30, 2024

Wondering how Aha moments lead to feature and product adoption? The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. Ready to dive in?

Onboarding KPIs 105

Onboarding KPIs Data Visualization Analytic Tools User Testing 105

The Product Coalition

MARCH 16, 2021

User stories are an important part of product development, which means they’re something that any product manager worth their salt needs to master! Here’s everything you need to know about agile user stories for product managers. This is key for user-focused product development. What Are User Stories?

User Testing 149

User Testing Agile Customer Experience Certifications 149

Usersnap

JULY 21, 2021

An additional effect is that by consulting consumers in the product development phase, companies are able to meet their expectations. Innovating by Using Customer Feedback in R&D. Integrating customer knowledge in the research and development phase is a way of refining products both before and after launch.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98