The Product Coalition
FEBRUARY 4, 2024
Here is a simple framework to help you understand what they need, and more importantly — where are your current gaps. If you are in B2C it’s usually different personas. Your product’s value needs to be defined, delivered, and perceived as such by your customers.
The Product Coalition
DECEMBER 31, 2023
The signals are always mixed, and with no clear incentive to come to a conclusion, it’s no wonder that the most common answer to product leadership questions is the professional equivalent of the romantic “It’s complicated”, namely “It depends”. Identifying Bottlenecks I write here a lot about the pirates’ metrics framework.
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Product Talk
FEBRUARY 28, 2024
Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. You can set your preferences of Delta under $500 in the month of June and then name that container of filters and we would always be looking for that on the website,” explains Kelsey.
The Product Coalition
MARCH 16, 2021
User stories are the smallest unit of work within typical agile frameworks, such as Scrum and Kanban. So although we’re just seeing first names, the team who created these stories know exactly who that ‘person’ is, what their goals are, how they think, and what their primary drivers are.
Userpilot
FEBRUARY 18, 2021
I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. No, personalization is not about throwing in the {{first name}} tag in the confirmation email and welcome screen. People buy your SaaS product to get a specific job done (think JTBD framework): Source: Louis Grenier.
Intercom, Inc.
NOVEMBER 11, 2021
We’re here to find out more about his new product design framework — they call it Value Paths — for healthy, sustainable growth. Value Paths: a framework for sustainable growth. I’d love to hear about the framework the title is named after. And trying to improve our success rate over time. Addressing a gap.
Intercom, Inc.
NOVEMBER 7, 2019
Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Short on time? We are now between the growth and the scale, based on the different markets.
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