UX Planet

JUNE 17, 2025

Desirable difficulties in B2B and B2C product design — and what research on disfluent fonts can teach us. I always thought that if there were ever a case for intentionally designing a harder-to-use interface, it would be for a B2B web app. This idea is echoed in education research.

Research Software 92

Research Software User Testing B2C Weak Development Team 92

Intercom, Inc.

FEBRUARY 6, 2020

In 2019 research firm IDC found them to deliver 869% ROI (??) Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. And it’s an advantage that traditional corporate learning platforms simply can’t replicate.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Product Management Unpacked

SEPTEMBER 23, 2020

finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Unlike B2C product managers who rely heavily on the customer success team, B2B product managers prioritize direct customer feedback.

B2C 190

B2C User Testing B2B Customer Feedback 190

Intercom, Inc.

AUGUST 20, 2020

Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. She asks what are the risks involved in “outsourcing” so many of our skills to technology.

Research Software 243

Research Software Technology Telecommunications User Testing 243

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Chief Product Officer, UVIC Ltd.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. It is a good tool to have and can be used over and over again. . Product management could start with market research and product development and end with operation.

Product Manager 407

Product Manager Product Management Research Software Feedback Software 407

Intercom, Inc.

APRIL 7, 2020

Our new research reveals the impact it’s had on these teams. ” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. The majority of B2B and B2C support teams – 54% and 61%, respectively – have taken this approach.

Customer Experience 217

Customer Experience Reporting Tools Research Software User Testing 217

Product Talk

DECEMBER 7, 2022

Product teams have a variety of research activities they can draw upon when engaging with customers. In my continuous discovery framework, I argue teams need to discover opportunities and solutions. When discovering solutions, the goal is to match each solution to a specific need, pain point, or desire. Tweet This.

User Testing 298

User Testing Reporting Tools Customer Experience User Friction 298

Userpilot

APRIL 24, 2025

Stripe: Product Manager, Local Payment Methods Cost Optimization Stripe is a financial infrastructure platform for businesses. A product leader with 7+ years of experience in product management or a related field who has successfully built and scaled complex systems at a global level. Who would be the best fit for this job?

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

Userpilot

MARCH 30, 2025

Finally, your SaaS mobile app is live! I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. Not only are there over 2 million apps in the Google Play Store , but also about 13% of business apps succeed (even less for consumer apps).

Research Software 65

Research Software User Testing Customer Experience Customer Feedback 65

Userpilot

MAY 27, 2025

OpenAI: B2B Growth, Lifecycle As part of the Growth team, you’ll be at the forefront of bringing OpenAI’s technology to the world. We aim to make our innovative tools universally accessible, transcending geographic, economic, or platform barriers. A person who was focused on B2C products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Chief Product Officer, UVIC Ltd.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Manager 150

The Product Guy

FEBRUARY 3, 2019

In my new PM role at a large B2C, I felt lost. How do you conduct customer research and make feedback actionable when your customers vary greatly in their backgrounds? In the JTBD interview, the researcher explores pivotal moments throughout the customer’s lifecycle to map the arc of the customer’s purchase decision.

User Testing 311

User Testing Product Manager Product Management Customer Feedback 311

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. As a result, digital technologies are being seen as the critical differentiators they are.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Userpilot

MARCH 24, 2025

Their customers rely on their offline-first mobile app to guide them through complex fieldwork. In this role, you will define and execute the mobile product strategy, enhancing the user experience for field service professionals while driving seamless integrations with enterprise systems. Who would be a BAD fit for this job?

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

The Product Coalition

OCTOBER 26, 2021

Quick context information: this tool?—?Cockpit?—?only After meticulous product discovery, we were aware of what features we had to build to increase the value proposition of the web-app. The short lifetime of the product would have killed the B2C market. Innovate the key activities: Technology ??:

Research Software 179

Research Software User Testing Feedback Software B2C 179

UX Studio

MARCH 1, 2024

In today’s AI-driven world, the excitement about artificial intelligence is widespread, with numerous tools available to shape our lives and the world. Our blog post guides you through the maze of AI research tools. Let’s dive in and navigate the future of research together!

Data Visualization 98

Data Visualization Research Software Product Research Analytic Tools 98

Mixpanel

JANUARY 4, 2023

We respect our customers’ time and strive to make buying software as seamless and frictionless as subscribing to your favorite music streaming service. This removes the friction of customers having to schedule a call with a sales rep, negotiating on price, and the many other steps that completing a B2B software purchase typically entails.

Analytic Tools 133

Analytic Tools Research Software Feedback Software B2B 133

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. This final assumption in particular was no longer true or useful. Define the problems to be solved.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started!

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Product Talk

MARCH 2, 2022

They get better at connecting what they’re learning from their research activities to the product decisions they’re making. With qualitative research like interviews, we can throw out the idea of a representative sample and focus instead on interviewing for variation. Right now, our course platform is Teachable.

User Friction 321

User Friction Customer Experience User Testing Product Research 321

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. What this means for support leaders.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. What’s the business impact of this challenge for SaaS teams?

User Testing 104

User Testing Product Research Research Software Data Visualization 104

UX Planet

SEPTEMBER 10, 2024

Shutterstock Public transportation apps can be daunting for adults over age 65 and users with cognitive disabilities. This article explores the importance of inclusive design and innovative research methods to uncover genuine user needs. These apps offer convenient access to trip planning, real-time information, and fare payment.

Research Software 98

Research Software Feedback Software Transportation User Testing 98

Intercom, Inc.

APRIL 30, 2018

Your aim should be to understand what they want, how you can help them and to judge how fast they need a solution. Think of your lead requiring urgency as someone who has done their research and walked into the store, cash in hand and ready to buy. You wouldn’t walk over and tell them you’ll be in touch later on. We’re all human.

B2C 214

B2C Research Software User Friction User Testing 214

The Product Coalition

FEBRUARY 12, 2021

When we founded BreezoMeter, many businesses and governments were not ready to answer the public demand for solutions that protected them from harmful air quality. As data scientists and environmental engineers with our own air quality technology and APIs, we realized we were equipped to answer this demand?—?and how did we do it?

Data Visualization 123

Data Visualization Research Software Reporting Tools User Testing 123

Mind the Product

AUGUST 31, 2017

They work primarily in the pharmacy benefit space, helping employers save money on costs of prescriptions, creating marketplaces for pharmacy benefits management, and developing tools for consumers to save money on prescriptions. This mobile app is a free tool for Americans to use to save money and time with their prescriptions.

Research Software 131

Research Software User Testing Customer Experience Product Research 131

Intercom, Inc.

MARCH 8, 2018

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. The only exception is some B2C work with financial services and insurance companies. Make sure you’ve got that viable program or platform.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements. A PMF survey.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Product Talk

FEBRUARY 28, 2024

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. I really just love focusing on keeping the customer at the forefront of building great, impactful solutions,” says Kelsey. From this feedback, Kelsey’s team quickly zeroed in on a potential solution.

Product Research 324

Product Research Onboarding KPIs Feedback Software User Testing 324

Mind the Product

JANUARY 22, 2018

Here, replatforming is about replacing the computing platform on which a number of other products or systems are built. Replatforming can become very complicated, very quickly, for at least three reasons: IT platforms are usually the backbone on which a large part of the business is running. And then it gets worse.

Research Software 156

Research Software Reporting Tools Weak Development Team Product Research 156

Userpilot

MAY 20, 2024

B2B loyalty programs focus on long-term partnerships with personalized services, while B2C programs target individual consumers with general rewards and immediate purchases. Educate customers with in-app tools, communities, webinars , and seminars to reduce friction , enhance product understanding, and increase satisfaction.

Feedback Software 102

Feedback Software Analytic Tools B2B Research Software 102

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

The Product Coalition

JANUARY 24, 2022

Price range: Medium priced smartwatch Sales channel: Focus on D2C via online platforms. health monitoring, battery power, sleep counting, music play, calling facility, sync with Google fit and other top health apps. Can you also highlight how why should D2C be preferable in this case over B2C? Interviewer: Sure! What is it?

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Interested?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98