The Product Guy

MAY 15, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas started his career as software developer with Siemens. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Mind the Product

DECEMBER 14, 2017

I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. For example, Metacritic , the ratings website that hands out scores out of 100 based on weighted critic review scores, scores famous shows such as The Big Bang Theory and 2 Broke Girls at merely 57 and 66 respectively.

B2B 146

B2B Research Software User Testing Automotive 146

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. Business-to-consumer (B2C) targets individuals and families. B2C, SMB and Enterprise companies not only behave differently, they are structured differently. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Usersnap

JULY 1, 2020

We pivoted the data to compare trends of B2B companies versus B2C, highlighting the companies with established CX practices and strategies. The ownership of CX differs in B2B and B2C business models. In B2C, the highest contender is still support at 67%, but the following teams are rather different. Especially if you’re B2C.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. They can be physical products, such as raw materials, components, or finished goods, or they can be digital products, such as software, SaaS (software as a service), or data.

B2C 52

B2C B2B Reporting Tools User Testing 52

The Product Guy

MARCH 2, 2017

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Vikas started his career as software developer with Siemens. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Manager 150

Mironov Consulting

FEBRUARY 6, 2020

A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. Let’s switch out of ERP systems and become currency traders.” Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. But mortgages next quarter.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Mironov Consulting

AUGUST 8, 2017

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players. See personas 4 and 7.” Wasted energy.

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Userpilot

OCTOBER 15, 2022

B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Promote social proof in your marketing by highlighting customer reviews , testimonials, and case studies. Why is customer experience important in B2B?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Intercom, Inc.

DECEMBER 21, 2021

Amanda Renteria , CEO for Code for America. Code for America’s Amanda Renteria on defining the citizen experience. Amanda Renteria, CEO of Code for America, is a firm believer in this idea. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. Hubert Palan , founder and CEO of Productboard.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Usersnap

MARCH 16, 2023

Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two. B2B companies that need help marketing their products or services can partner with B2C online shops. Other examples include a B2B product supplier buying leads from a B2C entity.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Userpilot

JUNE 30, 2021

The average free trial conversion rate for B2C is higher than B2B. You will have to invest more in your marketing to get people to sign up, and their actual experience in the product better be amazing, or you risk tons of negative reviews. B2C companies have an industry average of 57%. No coding required! In-app surveys.

Feedback Software 98

Feedback Software Onboarding KPIs Customer Experience User Testing 98

Userpilot

MAY 21, 2024

Nevertheless, what qualifies as a satisfactory churn rate can differ markedly depending on various elements such as business model specifics, industry type, whether it’s B2B or B2C market-oriented, and even organizational scale. Reducing the adverse effects experienced by clients due to these issues. Handling problems effectively.

Data Visualization 52

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 52

Mind the Product

NOVEMBER 9, 2016

Thanks to a combination of advancements in hardware and software, an outpouring of investment, and a massive spike in business and consumer interest, we believe that virtual reality has hit an inflection point that will propel us from the mobile era to the virtual reality/ augmented reality era.

Weak Development Team 141

Weak Development Team Development Feedback Software User Testing 141

Gainsight

APRIL 17, 2019

The move to the cloud and to software-as-a-service (SaaS) models changed a lot of things about business. Yet for many cloud CEOs, the only part of their business that they are the most blind about is the aspect that’s most existential to being a software company—namely the product. In reviewing a feature. Business has changed.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Customer Experience 79

Intercom, Inc.

MARCH 8, 2018

My first real job was at GE Capital in Australia, and then I moved back to London and joined a company called Complinet, which was a back office compliance software company. The only exception is some B2C work with financial services and insurance companies. The last 12 of those have been in leadership positions.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Userpilot

SEPTEMBER 23, 2022

Increasing customer retention by 5% leads to an increase in profits by 25% – 95%, due to the extreme costs of customer acquisition. Lack of in-app guidance, ineffective support systems, poor onboarding, and unclear or insufficient value proposition are the leading causes of customer churn. trillion yearly due to customer churn.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Indicative

MARCH 12, 2021

Due in large part to that misalignment, most companies waste between 50-80% of new signups. And they developed a scoring system to apply that framework to their entire user base. Make it simple: Today’s B2B and B2C users alike expect a frictionless, self-serve, and easy-to-use product experience.

Onboarding KPIs 101

Onboarding KPIs Analytic Tools Product Research Customer Experience 101

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That ” Building software is as much art as science.  There's

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Userpilot

APRIL 20, 2022

Here’s what we found from our study of various trials and industries: The B2B sector benchmark is between 14-and 25% due to the complexity of the SaaS products involved. B2C companies typically offer straightforward solutions to end consumers, and longer trial periods, so the benchmark is 57%. Don’t like coding? Userpilot.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization User Testing 98

Intercom, Inc.

SEPTEMBER 23, 2021

It doesn’t matter if you’re B2B or B2C or any type of business, you know what your customer’s behaviors are. I remember getting ready to buy a software program, and one of the questions I asked was, “I know you’re a really big company. And I love the systems that work it out. What is it?

Reporting Tools 145

Reporting Tools Customer Experience Airlines Technical Review 145

UX Studio

SEPTEMBER 6, 2023

As we delved into these industries, we realized that our usual research approaches for regular B2C (Business-to-Customers) companies weren’t really cutting it. When it comes to average purchases on a B2C platform, individual decisions are usually impulsive and driven by momentary preferences, emotions, and desires. Probably not.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Indicative

JANUARY 13, 2021

Customer Data Platforms (or CDPs) are software that pulls together customer data generated across a myriad of other platforms, systems, and touchpoints. That centralized view is the defining feature of CDPs and what differentiates them from other similar data software (more on that later). Implementing a CDP platform.

Analytic Tools 80

Analytic Tools Research Software Customer Communications Data Visualization 80

Split

JUNE 29, 2018

Continuous integration emphasizes test execution early and often, providing rapid feedback to development teams for each new code commit. A B2C company with a large user base may go one step further and expose new features to a tiny (1%-5%) segment of customers. The code branching strategy also can be improved with TiP.

User Testing 53

User Testing Product Research Testing B2C 53

AB Tasty

MARCH 3, 2024

This means off-the-shelf code or simple spreadsheet formulas can compute statistics indices for decision, like the chance to win or confidence intervals about the expected gain. Due to the aforementioned reasons, the conversion rate is the starting point of all CRO journeys. However, conversion rate on its own is not enough.

Software Review 52

Software Review Systems Review B2C Technical Review 52

Userpilot

MARCH 15, 2022

There has been a rising demand for self-served support among B2B and B2C customers. The pirate metrics framework is a system used to group and track metrics across the 5 different stages of the customer journey. You also need to account for the remaining overheads, such as: Sales CRM software. Why is product growth important?

Onboarding KPIs 98

Onboarding KPIs Customer Experience Data Visualization Customer Feedback 98

Gainsight

DECEMBER 5, 2019

This type of experience isn’t endemic to ticket apps or even B2C. Admins want to know everything about the system, but aren’t necessarily “using” the core features. Everyone shows up for the meeting and they review where they’re at with the action items and go from there. Why do I bring this up?

Customer Experience 77

Customer Experience Feedback Software User Testing Customer Feedback 77

UX Planet

FEBRUARY 1, 2024

Here’s a generic template to get you started: Identifying UX User Personas for Enterprise Applications Special considerations for enterprise UX personas are crucial due to the unique context and demands of the business environment. Integration and Compatibility: Enterprise solutions often need to integrate with existing systems.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Your product will integrate with accounting software, CRMs, and inventory systems. Why Customer Empathy Matters.

User Testing 52

User Testing Research Software Product Manager Feedback Software 52

The Product HQ

JULY 1, 2024

For the most part, B2B product managers work in the software, IT, and tech industries. That’s why it’s best to check specific employee reviews for different companies too. Career Outlook for a B2B Product Manager B2B product managers have a similar career progression to B2C product managers. The difference comes in their focus.

B2B 52

B2B Technical Advisors Reporting Tools Product Manager 52

Userpilot

MAY 20, 2024

TL;DR Product growth tools are software solutions that elevate your product to be a vehicle for growth. Pendo is the best product adoption software for mobile apps. UserGuiding is the best user onboarding software for small companies. Curious about the tools that make this happen? Don’t fret! their tech stack!

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

The Product Coalition

MAY 26, 2018

And companies across the globe have spent a lot of time and effort over the last few months interpreting privacy policies and legal documents, assessing product, processes and marketing strategies, and reviewing vendor relationships to make their products and businesses complaint to the new regulation. 4 Work Closely with Your Legal Team.

Research Software 60

Research Software User Testing Product Research Customer Experience 60

The Product Coalition

DECEMBER 11, 2018

Obviously, team meetings are much simpler when sharing the same room , even if we rely on the best software out there. One general principle, whether you are working on a B2B or a B2C product, is that your customers are “out there”. So the same technological solutions (email, CRM systems, etc.) They all use these tools!

Analytic Tools 64

Analytic Tools Technical Review Customer Experience Data Visualization 64

Gainsight

FEBRUARY 9, 2023

B2B and B2C. Time for an executive business review (EBR)? This means you need to have a detailed understanding of who does what, you’ll need to build a dedicated track in your learning management system (LMS), and you’ll need to support data exchanges between your systems and theirs. None of them are groundbreaking!

Customer Experience 52

Customer Experience Research Software User Testing Customer Feedback 52

Indicative

JANUARY 13, 2021

Customer Data Platforms (or CDPs) are software that pulls together customer data generated across a myriad of other platforms, systems, and touchpoints. That centralized view is the defining feature of CDPs and what differentiates them from other similar data software (more on that later). Implementing a CDP platform.

Analytic Tools 52

Analytic Tools Research Software Customer Communications Data Visualization 52

Lenny Rachitsky

AUGUST 12, 2024

What PLG is and why it’s so popular ▶️ PLG is popular due to the shift from sales-driven B2B business models to user-focused, try-before-you-buy tactics: Consumers have become accustomed to testing products before committing, which has led to increased demand for similar experiences in the B2B space.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Testing 52

Userzoom

NOVEMBER 6, 2019

Every company will be a software company or is a software company, in some way or form or some time now or soon. You don’t have to just have great, you know, enterprise grade back-end, you have to have fantastic consumer grade front-end as well, whether you’re in B2C or B2B, doesn’t matter.

Research Software 68

Research Software User Testing Product Research UX 68