article thumbnail

Why Mobile Customer Feedback is More Important than Ever for Finance Brands

Alchemer Mobile

While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?

article thumbnail

Finance Apps: Benchmarks for Success in 2021

Alchemer Mobile

Finance brands were generally spared by the marketplace shakeup of 2020. Consumers used Finance apps for the same standard purposes, although DAU spiked as people used mobile as their primary access point to banks and finance management. Banking (banks and credit unions), and Insurance (auto, home, life, renters, pets, etc.).

Finance 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

article thumbnail

4 Finance App Requirements for 2021

Alchemer Mobile

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between. stars to four stars.

Finance 243
article thumbnail

Four Challenges Finance Apps Face and How to Conquer Them

Alchemer Mobile

Another challenge comes with the unique loyalty customers feel towards their financial institutions and banks. Most brands only hear from less than one percent of their customer base , so they miss out on critical feedback from the other 99 percent. The first is to launch a VOC (voice of the customer) campaign.

article thumbnail

The Top Mobile In-app Feedback Tools of 2020

Alchemer Mobile

Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions.

article thumbnail

How Humanising Your Product can Make all the Difference

Mind the Product

Now imagine the same scenario but this time, rather than a machine, you’re inside the bank speaking to a human cashier. In the Kano model, the surprise touches that users enjoy are called “delighters” For example, imagine a staff member handing a free lollipop to your child to keep them happy while you queue at the bank.