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This definition is a mouthful, so I like to visualize it. I’m going to walk through this visual quickly, and then Cecilie and I are going to dive into this in more depth. Using the Opportunity Solution Tree to Guide Discovery The visual at the center of this is called an opportunity solution tree. It’s that simple.
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Resources Mentioned: Tools: Adobe Creative Suite. But our product managers and our designers and our software engineers learn about our customers through research reports or through personas, or through customer journey maps. Find something that you can do that’s of service for consumers with their relationship to their vehicle.
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