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Sippey references a tweet – “My bank’s iOS app let me know it now offers ‘podcast streaming’ and I really need to talk to the product manager” – and asks if the banking customer is confused, what does it say about the bank’s internal teams? For how to bring a product to market? Talk to marketing.
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Grow market share. By the time you see revenue (or a lack of it)—whether it’s in a dashboard, cash in the bank, or a cancellation notice from a churned customer—it’s too late to take corrective action. Will you grow revenue because your company will take a share of new markets and new budgets/wallets? Grow profit.
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