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Rapidly test and validate any startup idea with the 2-day Foundation Sprint (from the creators of the Design Sprint) | Jake Knapp & John Zeratsky (Character Capital)

Lenny Rachitsky

The seven “magic lenses” for choosing between multiple product ideas 6. The biggest mistake engineers make when building with AI tools 7.

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Five principles for successfully managing managers

Lenny Rachitsky

billion in annual gross profit, expand globally, and build out a full suite of products across payments, banking, and SaaS. Prior to Square, Saumil was a startup founder for LocBox, a marketing automation company that was acquired by Square in 2015. Along the way, he helped Square scale from a late-stage pre-IPO startup to $3.6

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Best Tools for Onboarding Automation in 2025

Userpilot

Today, their product and marketing teams use Userpilot to launch no-code flows, study user behavior, and run experiments without engineering delays. Appcues has made it really easy for our Product Marketing team to build onboarding flows and in-app messages without needing developer support.

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Brand Identity For Product Management & Product Marketing: 5 Components

Product Management University

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Engineers get paid to design and build products, and so on. Market & Industry Knowledge.

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The Ideal Product Marketing Candidate for B2B

Product Management University

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B
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Why Mobile Customer Feedback is More Important than Ever for Finance Brands

Alchemer Mobile

Mobile-first finance companies are disrupting the market left and right – especially in light of the COVID-19 pandemic. While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. Let’s unpack that a bit more.

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The Top Mobile In-App Feedback Tools of 2022

Alchemer Mobile

Alkami Technology develops and delivers digital banking solutions for credit unions and banks.