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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

Written by Alex Kreger and UXDA team Digital banking has undergone significant transformation over the past decade, yet many users still experience stress and confusion when managing their finances online. In digital banking, small positive experienceslike celebrating a $5 savingscan have a surprisingly big impact.

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Inside the AI Revolution in Digital Banking UX: Case Studies, Data, and Strategic Takeaways

UX Planet

A deep dive into how artificial intelligence is shaping the next generation of financial user experiences — through metrics, strategy, and real success stories Until recently, most banks and financial organizations treated artificial intelligence (AI) as tomorrow’s experiment. IDC estimates the banking industry will invest about $31.3

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Going from College to Product Manager

The Product Guy

I discovered that I must research and understand the entire system and process, problem solve with my team, and share lessons learned. This was due to incorrect contribution amounts, the system not finding an account, or invalid employer data. These system errors increased our backlog and costs, and delayed enrollments.

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Conversational UI for Bank: Say Bye to Your Boring App

The Product Coalition

Banking on Conversation: The Future of User Experience with Conversational UI Image created by the author using Bluewillow AI How many times do we all log in to our banking app and struggle to find information? This is precisely where Conversational UI banking is revolutionizing the retail banking industry.

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Understanding Product Management

The Product Guy

Often, this is due to resource constraints rather than a lack of understanding of a PM role. As you climb the ladder, primarily the focus changes from solution and execution to strategy. Product Strategy. As a first step, PM needs to define the strategy for the product. Product Roadmap. Traditional vs Theme Based Roadmap.

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How to Prepare Banks for Digital Transformation

The Product Coalition

David Gledhill , DBS Bank Chief Information Officer. Bank customers’ requests are rapidly changing. Today, people want to be able to manage their finances entirely online, a feature not every bank is currently able to provide. Among them are N26 in Germany, Nubank in Brazil, Revolut in the UK and Tinkoff Bank in Russia.

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Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance

UX Planet

Why a Brand Matters More Than Ever in the DigitalAge The accelerating shift to digital banking and Fintech solutions means customers interact with financial service providers through multiple digital channels-mobile apps, websites, smart watches, social networks, third-party services, voice assistants and more.