Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Research Software 95

Userpilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers.

Customer Experience 84

Customer Experience User Friction Customer Feedback Onboarding KPIs 84

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Indicative

OCTOBER 1, 2020

In many ways, engaged users are the hallmark of a successful company. According to a Gallup poll , fully engaged customers represent a 23% premium over an average customer when it comes to share of wallet, profitability, revenue, and relationship growth. Enter: customer analytics. That’s a huge difference!

User Testing 141

User Testing Data Visualization Customer Feedback Analytic Tools 141

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? The most common variables used in B2B segmentation. In macro segmentation, you divide customers into segments based on their company’s characteristics, such as business size, location, or industry.

Analytic Tools 90

Analytic Tools Customer Experience B2B Data Visualization 90

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Why is this essential?

User Testing 102

User Testing Feedback Software Product Research Analytic Tools 102

Userpilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. In this article, we will discuss the most common B2B SaaS conversion rate metrics and their benchmarks. According to Recurly , the average customer churn rate for SaaS is 4.79%.

Research Software 98

Research Software Analytic Tools B2B Reporting Tools 98

Userpilot

JUNE 19, 2023

User engagement is one of those terms that everyone knows but only a few fully understand. What does it mean to engage a user? Let’s explore 12 strategies to boost user engagement on your app and increase conversions, retention, loyalty, and ultimately, product growth. What is user engagement?

User Testing 96

User Testing Product Research Feedback Software Customer Experience 96

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies. But what about product-led content marketing?

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Intercom, Inc.

SEPTEMBER 22, 2020

Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers are broken. Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Product Management University

AUGUST 28, 2017

The B2B Product Manager Magazine August 2017 is now available. This month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue. In This Issue: Blog: High-Octane Product Management. User Engagement: The Window to Your Customer Retention Soul.

Customer Feedback 100

Customer Feedback Strategy Magazine Certifications 100

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. What are those 8 dimensions for startup onboarding strategy?

Startups 130

Startups Strategy Technical Review B2B 130

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. So in this blog post, we will shed some light on: What product marketing and content marketing are. The advantages of both marketing strategies. Do you think there are the same? Definitely not!

Product Marketing 97

Product Marketing Marketing Research Software Feedback Software 97

Userpilot

JUNE 28, 2023

With solid in-app marketing strategies, you’ll keep users engaged, help them experience your product’s value, and increase long-term retention. Read on to find 17 practical strategies you can begin implementing right away. Remove friction and improve the customer experience. Retain and upsell customers.

Feedback Software 96

Feedback Software Analytic Tools User Testing Product Research 96

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. Why customer experience is an essential ingredient for retention and revenue. Look no further!

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. Analyzing user sentiment can unlock valuable insights that improve customer satisfaction, and skyrocket retention. Let’s begin.

Product Research 98

Product Research Customer Satisfaction User Testing Customer Feedback 98

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Product Management University

OCTOBER 6, 2020

Product usability/usage serves as the primary driver for customer acquisition, expansion and retention. In B2B, it changes everything about how you build, market, sell and acquire customers. Customers get free trials or free subscriptions with limited functionality. Here’s the bottom line.

B2B 147

B2B Customer Experience Definition Demo 147

Userpilot

DECEMBER 10, 2023

Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? TL;DR Product-led growth (PLG) uses product usage as the main driver of customer acquisition and account expansion. However, it’s not ideal for complex products or enterprise clients where customers aren’t the end users. Let’s dive right in!

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Data Visualization 104

Userpilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? This is a question every customer success manager must address in order to turn free users into paying customers. In the B2B space, it’s a 25% conversion rate. Collect feedback and continuously refine your strategy. Get a demo now.

Feedback Software 93

Feedback Software Onboarding KPIs Strategy Customer Experience 93

Userpilot

OCTOBER 31, 2023

Free trials can impact cash flow and revenue generation, especially if a significant portion of trial users don’t convert into paying customers. This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time.

Feedback Software 91

Feedback Software Research Software User Testing Onboarding KPIs 91

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. At the awareness stage, customers are searching for a solution to a problem.

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

Userpilot

JUNE 20, 2023

Learning to reduce customer onboarding time will impact your business in no small way. Read on to find 15 strategies to shorten time to value (TTV) and delight customers. Read on to find 15 strategies to shorten time to value (TTV) and delight customers. What is customer onboarding time?

Customer Experience 97

Customer Experience Onboarding KPIs Analytic Tools Feedback Software 97

Userpilot

MARCH 14, 2023

Marketing teams implementing a data segmentation strategy enjoy better conversion rates and higher revenues than those who don’t. Customer data segmentation helps businesses create tailored marketing plans around each customer’s needs, leading to better customer retention. What is data segmentation?

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Customer Experience 97

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? A company's North Star Metric measures actual value delivered to customers as a predictor of sustainable growth. To improve your North Star metrics, you need to monitor in-app activity and drive engagement towards the relevant parts of your app using in-app communication.

B2C 97

B2C Onboarding KPIs Analytic Tools B2B 97

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97

Userpilot

NOVEMBER 20, 2022

In SaaS, the annualized contract value is a metric that breaks down the total contract value of a customer into an average annual contract value. Annual recurring revenue (ARR) measures revenue for all customer accounts at the same time, while ACV measures revenue for a single user account. What is annualized contract value (ACV)?

Feedback Software 98

Feedback Software Onboarding KPIs Customer Experience Customer Feedback 98

Userpilot

OCTOBER 1, 2022

Software adoption is crucial to the success of SaaS companies because it secures users to be long-term customers. Your software adoption rate is the percentage of signed-up customers that become active users. Add gamification elements to engage customers with your product. Why is software adoption important?

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Userpilot

JULY 13, 2023

The important metrics you should use to measure the growth of a company are: Customer acquisition cost (CAC) assesses the average cost to acquire new customers and evaluates the efficiency of sales and marketing efforts. Customer lifetime value (CLV) determines the total revenue a customer generates throughout the relationship.

Onboarding KPIs 96

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 96

Userpilot

JULY 14, 2022

Tech-touch customer success offers a highly-relevant and personalized experience to your customer while also being automated using software. What’s better, any SaaS business can leverage tech-touch strategies to increase customer loyalty and scale customer success more efficiently. But using a less invasive format.

Feedback Software 97

Feedback Software Technical Review User Testing Customer Experience 97

Intercom, Inc.

APRIL 29, 2021

We recently sat down with Joei to chat about her new series, how to work unexpected new formats into your content marketing strategy, and balancing creativity with lead generation. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now. AMA with Joei Chan.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

OCTOBER 4, 2022

Growth loops are a compounding growth strategy where the user fuels future growth by reinvesting their outputs into new inputs for the next growth cycle. The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ).

Customer Experience 98

Customer Experience User Testing Onboarding KPIs Software Review 98

Userpilot

DECEMBER 3, 2022

The customer experience lifecycle paints the complete picture of a customer’s interaction with your brand. Optimizing experiences throughout this cycle to improve every interaction increases engagement and customer lifetime value. The five stages of the customer lifecycle. Let’s get started.

Feedback Software 98

Feedback Software Customer Experience Analytic Tools Customer Feedback 98

Gainsight

JANUARY 6, 2023

They’re investing in product experience (PX) and product-led growth (PLG) strategies to efficiently chart a path to durable growth—and smooth sailing when market conditions improve. We compiled our best product experience resources from last year, including blogs, ebooks, webinars, and more. Product Experience . It Depends.

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Research Software 52

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? And what are some of the best practices and examples across the customer journey?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98