Indicative

OCTOBER 1, 2020

For example, Gallup found that companies that successfully engage their B2B customers realize 63% lower customer attrition and a 55% higher share of wallet. At what point are leads entering your sales funnel and what point are they dropping off? data on core consumer behaviors) and helps you create highly personalized market segments.

User Testing 141

User Testing Data Visualization Customer Feedback Analytic Tools 141

Userpilot

JULY 15, 2022

Do you receive leads from the dark funnel and are not sure where they originated? Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. What is the dark funnel in SaaS?

Analytic Tools 95

Analytic Tools Research Software Feedback Software Data Visualization 95

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

OCTOBER 4, 2022

The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ). The AARRR funnel is different from building loops because the funnel doesn’t reinvest its results into the next growth cycle. What are growth loops?

Customer Experience 98

Customer Experience User Testing Onboarding KPIs Software Review 98

Userpilot

MAY 11, 2021

Although these are Mobile App statistics, other consumer products or freemium/free-trial B2B SaaS products aren’t that much better. This applies to B2B products, as well. Are the other features up the funnel that can unlock more growth for your product? As Product Managers , we often over-prioritize for Power Users.

Onboarding KPIs 105

Onboarding KPIs User Testing Customer Feedback Customer Experience 105

Userpilot

JANUARY 3, 2023

MQL is a potential customer fit for your business, reviewed by the marketing team. Tracking MQL to SQL conversion rates can improve your marketing efforts, and conversion frequency, and thus drive business growth. What is a Marketing Qualified Lead (MQL)? Marketing & Sales funnel. Let’s dive in!

User Testing 97

User Testing Feedback Software Research Software Customer Experience 97

Userpilot

JULY 13, 2023

The important metrics you should use to measure the growth of a company are: Customer acquisition cost (CAC) assesses the average cost to acquire new customers and evaluates the efficiency of sales and marketing efforts. Find out potential friction by analyzing the customer journey stages with funnel analysis.

Onboarding KPIs 94

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 94

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. Steps to build your B2B SaaS customer journey map: Establish your company’s goals and align them to the intended customer journey mapping. B2B SaaS customer journey map. Influencer marketing campaign. Whitepapers.

Feedback Software 74

Feedback Software B2B Customer Feedback Customer Experience 74

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

DemandMatrix

JULY 1, 2020

If the answer is a ‘Yes’ then this blog is just for you. It helps you to set competitive pricing, design an outreach or campaign and make the most of all marketing mix. This will end up strengthening your sales funnels as per the pre-defined customer profile. B2B Tech Data that offers Sales Intelligence. There you are.

Data Visualization 52

Data Visualization B2B Customer Experience Customer Feedback 52

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

Research Software 89

Research Software Strategy Customer Experience User Testing 89

Mixpanel

AUGUST 23, 2023

With the launch of Warehouse Connectors , a native way to sync Mixpanel with Snowflake and BigQuery that’s now available to all of our customers, we’re making it easy to unleash Mixpanel’s analysis power on all kinds of data—marketing data, revenue data, support data, etc. and “What about people who create a short URL and share it?”

Data Visualization 52

Data Visualization Analytic Tools Customer Feedback Customer Experience 52

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

OCTOBER 31, 2023

The conversion rate for free trials in the SaaS industry can vary significantly based on factors such as the nature of the product, target market, trial duration, pricing structure , and overall value proposition. You can use Userpilot’s funnel analysis feature to ascertain the ideal trial period. Funnel analysis in Userpilot.

Feedback Software 88

Feedback Software Research Software User Testing Onboarding KPIs 88

Mixpanel

AUGUST 23, 2023

With the launch of Warehouse Connectors , a native way to sync Mixpanel with Snowflake and BigQuery that’s now available to all of our customers, we’re making it easy to unleash Mixpanel’s analysis power on all kinds of data—marketing data, revenue data, support data, etc. and “What about people who create a short URL and share it?”

Data Visualization 40

Data Visualization Analytic Tools Customer Feedback Customer Experience 40

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

DECEMBER 3, 2022

In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. In other words, you build awareness about your company with targeted marketing efforts. Use customer lifecycle marketing to optimize each stage. Define your target audience.

Feedback Software 96

Feedback Software Analytic Tools Data Visualization Customer Feedback 96

Arpit Rai

OCTOBER 29, 2019

I just realized that I had not cross-posted my responses on the AMA on my Medium blog. What’s the difference between product management in B2B/SaaS and B2C? Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. B2B or B2C and why?

Analytic Tools 52

Analytic Tools Research Software Feedback Software B2C 52

Userpilot

DECEMBER 18, 2022

After the overnight success of Chat OpenAI, it’s no wonder predictions related to using AI and machine learning to increase our understanding of user behavior , greater automation of low-level tasks , and GPT-4 dominate Product Managers’ and Marketers’ projections for the upcoming year. – adds Andrea.

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Product Research 95

Userpilot

DECEMBER 10, 2023

Advantages of sales-led growth Sales-led growth has been the dominant go-to-market approach for enterprise software companies for several reasons. Traditional marketing and sales teams are excellent at building business cases and communicating enterprise value. And even if it was, the end users aren’t the decision-makers.

Analytic Tools 102

Analytic Tools Feedback Software Customer Experience Data Visualization 102

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. Hubert: Productboard is a project management system, it’s a system that helps product managers make better product decisions and figure out how to bring products to market faster.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

JULY 20, 2021

Some people say that Marketing makes the world go round. But what happens when Marketing doesn’t work? Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. These will truly be successful market fit products. marketing efforts.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Indicative

MARCH 12, 2021

With the combination of free trials and easy setup common in today’s SaaS market, signing up new users isn’t a huge issue. That means SaaS product and marketing teams need to shift their focus toward product adoption. Eric Keating, VP of Marketing at Appcues. Romain “Ro” Duboc, GM of Toucan Toco. Shareability was our users’ Aha!

Analytic Tools 101

Analytic Tools Onboarding KPIs Product Research Customer Experience 101

Arpit Rai

OCTOBER 29, 2019

I just realized that I had not cross-posted my responses on the AMA on my Medium blog. What’s the difference between product management in B2B/SaaS and B2C? Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. B2B or B2C and why?

Analytic Tools 40

Analytic Tools Research Software Feedback Software B2C 40

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product. What is product growth?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Mind the Product

APRIL 24, 2018

In marketing speak, from the very beginning of the project we wanted customers from both the “early majority” and “late majority” groups, skipping the “innovators” and “early adopters”. Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats.

User Testing 145

User Testing Customer Feedback Customer Experience Data Visualization 145

Good Product Manager

JANUARY 28, 2018

In the meantime, I’ve been busy blogging… Helping Product Managers Triumph in an Agile World: The SiriusDecisions Agile Engine for Product Management. In my post on the SiriusDecisions blog Help! Product #innovation processes should be FUNNELS not TUNNELS. I’m still tweaking some things, so bear with me.

Agile 60

Agile Events Roadmap User Testing 60

Good Product Manager

JANUARY 28, 2018

In the meantime, I’ve been busy blogging… Helping Product Managers Triumph in an Agile World: The SiriusDecisions Agile Engine for Product Management. In my post on the SiriusDecisions blog Help! Product #innovation processes should be FUNNELS not TUNNELS. I’m still tweaking some things, so bear with me.

Agile 60

Agile Events Roadmap User Testing 60

Gainsight

APRIL 30, 2019

Three new market dynamics have contributed to the evolution of our product expectations: Subscription models. Sales & Marketing Costs/Total New Customers = Customer Acquisition Cost. Product teams can also affect CAC by providing product-led growth opportunities that cut down on Sales and Marketing costs. Fierce competition.

Onboarding KPIs 65

Onboarding KPIs Analytic Tools Feedback Software Customer Experience 65

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. To attract the right audience, tailor your marketing resources and channels for the personas.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Marketing 94

Oren Steinberg

JANUARY 8, 2019

You augment that with the ‘data race’ assuming that the company that will reach the critical data-mass first will dominate the market using the data network-effect. Perhaps the most common model for market penetration. These help establish credibility and position your company as a market expert. Consider them as your community.

Data Visualization 40

Data Visualization Customer Feedback User Testing Analytic Tools 40

Intercom, Inc.

JUNE 21, 2018

I was sharing what we were doing on my blog at the time. We’ve evolved into the leading resource for B2B salespeople who are trying to figure out how to innovate, evolve and modernize their sales processes. Get people in the top of the funnel and then you can nurture them down. We helped Jason Lemkin start SaaStr Annual.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

The Product Coalition

JANUARY 10, 2019

User knowledge is one of the pillars of product management (along with market and technical acumen), so you should really have your own way of getting into your users’ minds. In a market, business implies doing something that turns a profit. The Jobs To Be Done Framework (JTBD, for short) is different. Well, of course !

Framework 60

Framework Research Software User Testing Feedback Software 60

Andrew Chen

NOVEMBER 15, 2021

Amid the vast, monochromatic corridors of Uber’s San Francisco headquarters at 1455 Market Street – two football fields worth of gleaming LED lights, light woods, concrete, and steel – the office was still mostly occupied at 8PM. How’s the conversion rate in the funnel going? The Cold Start Problem. Introduction.

Books 63

Books Research Software Reporting Tools Technical Review 63

Userpilot

MAY 8, 2024

Identify friction points through analytics like a funnel or path analysis. Educate customers with resources in multiple formats like blogs, webinars , or videos. Localize product experiences for different markets to increase inclusivity and usability. Funnel analysis in Userpilot. How to identify customer needs?

Data Visualization 100

Data Visualization User Testing Customer Feedback Analytic Tools 100