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WoM in SaaS: Best Word-of-Mouth Marketing Strategies To Increase Brand Awareness [Examples Included]

Userpilot

A defined word-of-mouth marketing strategy helps you encourage and accelerate conversations within your customer base that grow your brand. We’ll also consider some famous SaaS word-of-mouth marketing examples. WoM marketing improves brand visibility by getting many people to talk about your brand.

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Customer-Led Growth: What Is It and How To Implement a Customer-Led Strategy in SaaS?

Userpilot

Why should you adopt a customer-led growth strategy in your SaaS? In this article, we’ll be discussing the customer-led growth strategy, why it is so effective, and how you can implement it in SaaS companies. Five steps to implementing the customer-led strategy in SaaS companies. Let’s begin! What is customer-led growth?

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

In-app strategies for converting free or trial users to paying customers. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

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Product Storytelling 101: 6 Tips To Create a Compelling Product Story for SaaS

Userpilot

Product storytelling is a system of communicating value to an audience via a chosen narrative. A user story is an informal explanation of a software feature or functionality written from the end user’s perspective. Product storytelling vs. brand storytelling. Ask for feedback and learn why customers buy your product.

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HubSpot Integrations: How to Power Up Your CRM As a SaaS!

Usersnap

You want to be competitive within your SaaS industry, no doubt. In order to accomplish this though, you have to level up your customer data platform like Hubspot. Using HubSpot integrations enriches the data and information you have about your customers, and can help you grow your SaaS business massively. What is HubSpot?

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

Wondering how to build a conversion path for your SaaS product or e-commerce site? Userpilot is a product growth platform. It helps create in-app experiences to optimize user conversions. How to create an effective conversion path Ready to build a successful conversion path for your SaaS product? Userpilot blog post.

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14 NPS Survey Best Practices For SaaS: How to Leverage NPS Surveys

Userpilot

There’s much more to NPS than sending users a customer feedback survey. They’re satisfied with your tool and most likely to recommend you. The 2022 NPS benchmark for SaaS is 41. NPS surveys are typically sent via emails or triggered in-app, but you could use a combination of both. NPS average by industry.