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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Webinars play an important educational role. They allow companies to reach broad audiences and increase brand awareness. Most companies use all 3 strategies to some extent.

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How to Create a Resource Center For Your SaaS Product: Steps and Best Practices

Userpilot

This can include blogs, case studies, webinars , video tutorials , checklists, and interactive walkthroughs. You can also have extensive customization for resource centers, including brand-matching icons, colors, personalized text, and emojis with Userpilot. Some of the most common you can use are: Blog posts. Checklists.

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How we use bots at Intercom

Intercom, Inc.

On our blog, the bot triggers after a minute if there’s an upcoming webinar that’s relevant to the blog post, and prompts the reader to sign up. At the end of the flow, visitors are given the chance to speak with the sales team, sign up for a newsletter or check out other resources like our blog or webinars.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Find your brand positioning. Brand identity is the first detail that you need to nail down. Narrow down your target audience.

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How Digital Customer Education Can Win You More Business

Gainsight

HubSpot shot to fame due largely to its laser focus on inbound marketing. Put yourself in your customers’ shoes: Are you more likely to buy a product from a company you know has your back (via customer training) or one that’ll onboard you and then leave you out to dry with a traditional help center and occasional webinar?

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The Hidden Cost of Missing Out on Integrations in Your SaaS

Userpilot

Joint webinar/blog post. Organizing a joint webinar and writing content that highlights the benefits of the integration can serve as powerful content when it comes to deeper integrations that unlock entirely new use cases. Reference: Calendly & Webex LinkedIn, Newsletter, & Blog. Paid advertising.

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Product thinking: behind our new Messenger home screen

Intercom, Inc.

Now customers can add their company logo, customize the greeting and add secondary colors to better match their brand. You could use the Content Showcase app to point them to webinars that have a chance to sell them on your pitch. Highlight the announcement blog post and Product Hunt app for that week. Big product release?