Product Management University

DECEMBER 17, 2020

We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. Product Management Playbook. Evolving to Product-Led Growth in 5 Steps.

Magazine 130

Magazine B2B Product Management Product Manager 130

The Product Coalition

NOVEMBER 19, 2020

He’s been applying for positions for months and has found it nearly impossible to get an interview. More than many other roles, PM positions tend to have stringent qualifications for desired applicants. There are many people who graduated and were introduced to product management afterward. How do these people get into product?

Technical Review 158

Technical Review Product Management Product Manager Research Software 158

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

DECEMBER 18, 2022

In 2022, the most prominent trends centered around increasing product adoption , personalization of product experiences based on user attributes, and making more data-driven decisions. Product Trend 2023 no 1: AI, Machine Learning, and more Automation – the remedy to layoffs? – adds Andrea.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Product Research 92

Userpilot

JUNE 20, 2023

1 Product Rantz by Userpilot Product Rantz by Userpilot. Userpilot's Product Rantz is a new release from last week. 70+ product marketing managers and product managers joined the launch event in London last week – which shows the credibility of this book in the industry. on Goodreads.

Onboarding KPIs 89

Onboarding KPIs Feedback Software Research Software Books 89

The Product Coalition

DECEMBER 29, 2020

While it’s a myth that keeps being busted , there remains a large portion of people who believe that all Product Managers need a Computer Science degree. While this is true for some more technical positions, many successful product leaders have absolutely no background in Computer Science.) What if my product isn’t good enough?”

Technical Review 127

Technical Review Product Research Certifications Data Visualization 127

Userpilot

JULY 15, 2022

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel.

Analytic Tools 91

Analytic Tools Research Software Feedback Software Data Visualization 91

Amplitude

FEBRUARY 1, 2021

A lot of teams obsess about getting everything perfect for product launch day. There are bugs to iron out and blog posts to write. There are marketing emails to assemble. Approach your product launch with this mentality and you can both measure and maximize its impact effectively. Is it to improve adoption?

Product launches 111

Product launches Strategy User Testing Product Research 111

The Product Coalition

JULY 10, 2020

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources. As a Product Manager, you have very little authority. Looking for a good read?

Product Management 101

Product Management Product Manager Management Management 101

The Product Coalition

FEBRUARY 5, 2019

Josh Fetcher is an author and business consultant. He is very involved in content marketing discussions on his blog. In particular, he is interested in successful launch strategies and growth hacking visibility across the key marketing platforms. April Underwood is Chief Product Officer at Slack.

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Continue consulting your data to help you fine-tune or update your negative personas.

Feedback Software 82

Feedback Software User Testing Research Software Data Visualization 82

Usersnap

SEPTEMBER 12, 2023

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Product Management University

MARCH 14, 2017

Future development projects will be disproportionately spent redesigning features from prior releases instead of building new ones, causing serious injury to your competitive position. The Body Part: Product Development. The Body Part: Product Demos. The Protective Pad: Pre-Sales Consultant / Solution Engineer.

Weak Development Team 100

Weak Development Team Product Management Product Manager Customer Experience 100

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Mind the Product

SEPTEMBER 20, 2018

I’ve been constantly surprised at what I don’t know, and have always loved the way that product management has allowed me to keep learning. Moving in this direction has given me a new outlook on how sales has the potential to help with product success (which, let’s face it, is success for the sales team, too).

User Testing 149

User Testing Customer Feedback Customer Experience Product Research 149

Bain Public

JUNE 4, 2020

Getting external support, such as product management consulting, can help establish the product leadership team responsible for nurturing and guiding the product team. What Is Product Management Consulting? Consulting doesn’t mean instructing a CEO and the product leadership team how to run the company.

Leadership 52

Leadership Analytic Tools Research Software Feedback Software 52

Userpilot

FEBRUARY 24, 2021

How did you end up becoming a product manager? Tell us a few words about your path to product, your career, and your current position as a mentor of product panagers. My path to Product Manager was Engineering -> Sales Engineering -> MBA -> Startup -> Management Consulting -> Product Management.

Product Management 66

Product Management Product Manager Product Research Customer Experience 66

Userpilot

OCTOBER 7, 2021

If you're new to product marketing , you'll probably need to acquire a certain degree of familiarity with Pendo product tours. In fact, we would encourage you to have a good look at all the user onboarding software products on the market to see how they compare to each other. What's missing.

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Customer Experience 95

Userpilot

JANUARY 6, 2023

That is the question that many product managers and marketing managers need to tackle to choose the best pricing strategy for their SaaS products. That’s exactly what Jana Frejova , Product Marketing Lead at Spendesk Spendesk , discussed in her recent presentation at the Product Drive Summit 2022 organized by Userpilot.

Customer Experience 85

Customer Experience User Testing User Friction Product Research 85

Actuation Consulting

JUNE 24, 2019

Advancing the Profession of Product Management website I consulting I training I toolkits I books I blog I twitter. The post The Art of Developing Your Launch Strategy appeared first on Actuation Consulting. Follow these ideas and you’ll be ready to make a strong start.

Strategy 56

Strategy Development Product launches Advertising 56

The Product Guy

SEPTEMBER 27, 2016

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Intercom, Inc.

JANUARY 14, 2021

I got my master’s in computer science back in Prague, then I ventured into the world of consulting and spent several years at Accenture. You have frameworks, look at market dynamics, do practical research, and advise companies on how to use these frameworks. Finding inspiration in product-driven organisations.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Actuation Consulting

JULY 6, 2018

Advancing the Profession of Product Management. website I consulting I training I toolkits I books I blog I twitter. The post Using Different Types of Personas appeared first on Actuation Consulting. Take the time and make the effort to actually do the background work.

User Testing 40

User Testing Customer Experience User Friction Data Visualization 40

Actuation Consulting

MARCH 28, 2018

This is a common occurrence that can often lead to a positive: your valuable resources not being wasted on lackluster ideas. Next week will take a look closer look at Product Concept Investigations, beginning with Personas. Advancing the Profession of Product Management. Looking Forward.

Construction 40

Construction Differentiation Consulting Customer Experience 40

Userpilot

OCTOBER 26, 2021

The term "product experience" (PX) relates to the part of the overall user experience that takes place inside your product. It's the shared responsibility of multiple SaaS departments, notably product and customer service. Product management acting as the gatekeepers to the whole product process and strategy.

Customer Experience 92

Customer Experience Analytic Tools Feedback Software Onboarding KPIs 92

UX Studio: Product Management

SEPTEMBER 16, 2021

As an expert design agency, we offer product design, and user experience research services, UX consulting, and customized solutions to address our clients’ challenges. If you are looking for an experienced design studio in Berlin to help you with your product challenges, contact us. Is there anything we can help you with?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Product Management University

JANUARY 13, 2020

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. What Is Solutions Marketing?

Product Marketing 130

Product Marketing Marketing User Friction Vision 130

The Product Guy

JANUARY 5, 2017

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Userpilot

FEBRUARY 3, 2021

Most companies wander in a forest of similar solutions until they find product-market-fit. Then, continue to provide positive experiences that keep users loyal to your product, acquire new ones, and dramatically grow your revenue. What type of product are you mapping for? Book a free consultation today!

Analytic Tools 97

Analytic Tools User Testing Customer Experience Research Software 97

Userpilot

JANUARY 5, 2021

Shiv Patel, Product Manager and co-founder at Autopilot , a marketing automation platform actually explained it in his Product Drive talk: He calls the phenomenon “fear of the white canvas” and it is dangerously extending your time to value (TTV). The welcome screen can capture information to fine tune your user persona.

Customer Experience 105

Customer Experience Data Visualization Dashboard Marketing 105

The Product Guy

FEBRUARY 18, 2017

Dustin Levy is a Director of Product Management at Gentex Corporation—the leading supplier of high-performance flight equipment for military, law enforcement, and rescue aircrew worldwide. In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Actuation Consulting

APRIL 24, 2018

Next week we’ll take a look at another type of problem scenario you can use in your product concept investigation: Story Boarding. Advancing the Profession of Product Management. website I consulting I training I toolkits I books I blog I twitter.

Consulting 40

Consulting Customer Experience Books Blog 40

PMLesson's Ace the PM Interview

DECEMBER 13, 2021

However, it's very challenging to get a full-time position at many of these companies. The BOLD (Build Opportunities for Leadership & Development) is meant for those business and marketing-related roles. Finally, the APM (Associate Product Manager) is for product management and product marketing management roles.

Technical Review 52

Technical Review Research Software Feedback Software Software Review 52

Under 10 Consulting

MAY 1, 2019

They know the major players, and the jargon or colloquialisms of the market. Market experts define themselves by the market they serve: “I’m a banker” or “I support BRIC.”. Typical titles: industry manager, product marketing manager, field marketing manager. Read the blogs. Business expertise.

Product Management 56

Product Management Product Manager Seminar Research Software 56

Usersnap

JUNE 2, 2022

Honestly, that’s for you to decide for your product. In general, since numbers 5-7 indicate positive responses, a score above 5 is good. It shows that your customers are having mostly positive interactions with your company. Surveys worded in different ways are likely to produce varying results. . Net Promoter Score (NPS).

Product Research 52

Product Research Customer Experience User Testing User Friction 52

Userpilot

JULY 30, 2021

The product manager role can vary greatly, especially because of factors like: Company size and company culture. Type of product (B2B, B2C). Adjacent roles (customer success, design, product marketing, etc.). Product leadership style. In general, these are the responsibilities of a product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98