Product Talk

MARCH 16, 2022

If we interview well, we’ll hear about a myriad of unmet customer needs, pain points, and desires—collectively called opportunities. This simple formula is how we create customer value (by delivering on opportunities) in a way that creates business value (by driving our outcome). In 2020, we expanded our course offerings.

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Userpilot

JUNE 3, 2022

We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers. CXL’s Product Marketing certification course is an industry standard. Let’s get started!

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Product Talk

FEBRUARY 7, 2024

After reading Continuous Discovery Habits and the Product Talk blog, she started to raise awareness and get buy-in from top management (in order to secure funding for the Master Class). Having the courses spread out over several weeks helped the teams put the concepts into practice between each session and get the good habits in motion.”

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Intercom, Inc.

AUGUST 3, 2022

They evolved and were iterated on over years of reflecting and learning from our own successes and failures, of us trying to encode them so that we could create a predictable, repeatable R&D culture. The goal was simple: to help us repeat successes and avoid repeating mistakes. And that they did.

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Userpilot

JANUARY 14, 2023

Examining the right customer education examples can help you improve your customer education program and the overall customer experience. As customer expectations continue to soar, a solid customer education program helps you stand out from the competition. What is a customer education program?

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Alchemer Mobile

AUGUST 6, 2020

The Two Most Impactful 2020 Product Management Trends | With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020, product-focused roles are changing drastically. Executive teams recognize the critical role product and road mapping can play in the overall customer experience.

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The Product Coalition

JULY 2, 2023

A successful product can only work if people actually buy it. As product leaders you cannot ignore the full customer journey to make sure it makes sense. Give you the theory but deal with reality and the real challenges that come with it in everything we do — our courses, the CPO Bootcamp , strategic consulting , and this blog.

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The Product Cafe

JANUARY 18, 2024

Let's take a quick look at the top product people, books, courses, and conferences you should check out this year. For all the details, we've got links to our full blogs – make sure to check them out!🤩 Active in course creation, advising, and angel investing in the tech sector.

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Product Management University

DECEMBER 17, 2020

We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Blog: High-Octane Product Management. Why Storytelling Skills For Product Management & Product Marketing Are Essential for Success. View the magazine. In This Issue.

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Product Management Unpacked

MARCH 26, 2020

By analyzing internal customer service data and external review data, AI enables product managers to test their hypotheses and gauge previously unknown scenarios. While AI and machine learning can provide valuable insights regarding customer preferences, this technology is meant to enhance — not replace — the role of a product manager.

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The Product Coalition

JULY 6, 2023

To build a successful SaaS company today, you must understand product-led growth and build it into your business and product from the very beginning. This blog post will cover what precisely product-led growth is and how you can implement it. First, it’s crucial to create a culture of being customer-centric.

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Andrew Chen

FEBRUARY 26, 2024

Why were there so many consumer successes in the Bay Area but not elsewhere? I had previously worked in online ads, with customers from WSJ, CBS, MySpace, etc, and had even gotten a patent filed on ad targeting (yes, US7747676B1). Why blogging/writing is so helpful In the first year, I learned the importance of writing things down.

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The Product Coalition

DECEMBER 21, 2021

Executives have been watching the success of product led scale ups and are kicking off transformation projects to rapidly establish or scale their product management capability. They do not set the menu, cook the food or plate it up for customers. A delicate balance of ingredients makes for a successful apprenticeship: Exposure? —?spend

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Product Management University

MAY 11, 2021

Learn how in this free product management course. It’s your first step to eliminating constantly changing priorities and creating a culture of customer value across product, marketing, sales and customer success teams. Enroll in the Free On-Demand Course Who doesn’t want to hijack your roadmap?

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Userpilot

MARCH 11, 2022

The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Blogs will give you insight into all aspects of product management in easy-to-digest bites. We recommend the blogs from Userpilot , ProductLed Growth , Product Manager HQ, and The Product Folks.

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Intercom, Inc.

APRIL 13, 2018

Upselling value to existing customers is key. On top of that, an existing customer already knows your flaws, and they have an opinion on whether or not you’re delivering. Rather than picking up the phone on a whim to see if your customer would be interested in a premium plan, leverage data from their account.

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Business of Software Conference

DECEMBER 14, 2023

We all know there are no shortcuts to success, but that doesn’t stop us from trying to find a magic bullet that will slingshot us to the front of the line. Table of Contents Rule Worth Breaking #1: There are rules to success in business. Rule Worth Breaking #1: There are rules to success in business.

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Userpilot

OCTOBER 20, 2022

A good onboarding process keeps your customers engaged and active which in turn, reduces churn, boosts conversion rates and drives revenue. It is an ongoing process that begins with the user's first interactions with the product and includes the organization's customer success strategy. Let’s get started!

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Userpilot

OCTOBER 8, 2022

Customer onboarding is an incredibly complex topic – you don’t get it right by accident. Instead, you need a comprehensive customer onboarding framework to give you a sense of structure… and set you and your SaaS up for success. What is SaaS customer onboarding? Action-packed, right?

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Userpilot

APRIL 6, 2023

A powerful AI tool can be the perfect companion to your customer success platform. In this article, we will explore: How to leverage AI tools for customer success and retention. How can customer success managers address the challenges and concerns around AI when it comes to providing a better user experience?

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Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

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UX Planet

DECEMBER 11, 2023

The idea for a course catalog of conversation design courses has been parked in my drafts for the entire year. This was originally supposed to be titled, “The 2023 guide to conversation design courses,” but here we are, mid-December and I only now summoned up the courage to jot down my thoughts on this massively intimidating subject.

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Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Of course, it’s not a walk in the park. Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth.

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The Accidental Product Manager

FEBRUARY 5, 2024

Products made for older customers are getting a makeover Image Credit: Katie Mims Who do you sell your product to? Is there a possibility that your product is being used by older customers? Older Customers Product managers know that older customers have long complained that products designed for them are clunky and unattractive.

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The Product Coalition

APRIL 20, 2023

We could honestly just dub it the “ PM Imposter Syndrome” : the condition of feeling anxious or internally unsuccessful due to any lack of “building the product” within a product team, even if the team itself is successful. Additionally, if there’s anyone who’s responsible for discovering the next viable problem to solve, it’s also us.

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Userpilot

NOVEMBER 24, 2022

Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Well, enabling customer success is just about one of the highest ROI activities you can do. Customer education is the discipline of teaching customers how to use and get value from your product.

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Userpilot

NOVEMBER 14, 2022

Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. Reciprocity marketing is providing value upfront to motivate current and target customers to give you something in return. Keeps customers returning to you regularly.

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Userpilot

NOVEMBER 2, 2023

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Most companies use all 3 strategies to some extent.

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The Accidental Product Manager

OCTOBER 23, 2023

They are going to start testing a new pricing system in which customers pay a single monthly fee that covers both the stationary bike and a monthly subscription to workout courses. If a customer cancels, Peloton would take back the bike with no charge. Peloton was initially one the pandemic’s biggest success stories.

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Userpilot

JUNE 20, 2023

As a product manager, how can you effectively validate ideas and build a successful product that delights users? In Step 4, you seek customer insights and run experiments to assess user interest. Once you launch the MVP, you can use product usage data and customer feedback to inform further iterations.

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Userpilot

JANUARY 16, 2024

Task it with analyzing customer feedback, customer data, and more, to identify trends and patterns. Ask ChatGPT to identify the best KPIs for measuring the success of a new feature. Idea creation : Use ChatGPT to generate new feature ideas , campaigns, blog post topics, product differentiation ideas, and more.

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Userpilot

JULY 31, 2023

Day-to-day tasks include conducting market research , defining buyer personas , creating a clear value proposition, collaborating with the product team on big launches , gathering feedback , and focusing on account expansion & customer success. That means being adept at market analysis and competitor analysis.

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Gainsight

OCTOBER 17, 2023

Customer Success professionals are under more pressure than ever. Secure more renewals and customer expansion opportunities. Here’s the thing: The economic headwinds and premium on efficiency mean company leadership is asking Customer Success Managers (CSMs) and other customer-facing teams to do more with less.

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Userpilot

APRIL 28, 2023

The article explores how you can use AI user onboarding to drive your product success. You can leverage AI to analyze customer and product usage data for personalization of the customer experience inside the product. Why use AI during the customer onboarding process? Customer data. User onboarding is no exception.

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The Product Manager Coach Blog

JANUARY 9, 2024

Although I strongly believe the role of product managers is indispensable to the success of a company, I also agree with Brian Chesky that product managers should be more strategic and active in what is often thought of as product marketing responsibilities, such as understanding market trends, customer needs, and the competitive landscape.

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Antwak Blog

APRIL 22, 2021

Planning a good digital marketing strategy will be a key to success. In this blog, we will cover basic important steps in digital marketing strategy which will help to reach the goal. It shows how a potential customer should use your website. Buyer personas are created to understand a customer in detail.

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Antwak Blog

APRIL 22, 2021

Planning a good digital marketing strategy will be a key to success. In this blog, we will cover basic important steps in digital marketing strategy which will help to reach the goal. It shows how a potential customer should use your website. Buyer personas are created to understand a customer in detail.

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