PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What skills do I need as a product marketing manager?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. Blogs: 280 Group. Marketing Land.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)?

B2B 165

B2B Marketing Product Management Product Manager 165

bpma ProductHub

FEBRUARY 4, 2018

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Converts market data into requirements for engineering.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. The Unknown Unknowns.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. What is product service management?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

JANUARY 29, 2023

Why do product managers need a new feature validation framework? TL;DR Product managers need a new feature validation framework to ensure that they meet user needs or drive organizational goals and avert product failure. Product teams should invest in validation when developing the MVP.

User Testing 98

User Testing Product Research Framework Feedback Software 98

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. Check out our list!

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

Userpilot

OCTOBER 16, 2022

You’ll almost certainly have heard of a minimum viable product. But a minimum delightful product might be new to you and exactly what you need to focus on as a product manager. Next, remember to keep your vision at the center of your product enhancements. What is a minimum delightful product?

User Testing 111

User Testing Feedback Software Research Software Customer Experience 111

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Identify customer problems, communicate how your products or services solve those problems, then articulate the benefits.) It’s not wrong or bad.

Product Management 113

Product Management Product Manager Differentiation Document 113

Userpilot

OCTOBER 13, 2022

What is product parity? How can product managers avoid building parity products? We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Userpilot

NOVEMBER 14, 2022

What’s product planning? How do you apply your product management skills and knowledge to build a robust product plan? Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Are you ready?

Product Research 98

Product Research User Testing Research Software Onboarding KPIs 98

The Product Coalition

MARCH 5, 2023

Product-Led Growth practice lead, Dave Boyce describes the distinction between finding product-market fit (PMF) versus finding go-to-market fit (GTMF). By Tremis Skeete , for Product Coalition Getting the product right and ready before launch is critical for digital product businesses.

User Testing 118

User Testing Startups Customer Experience Reporting Tools 118

Antwak Blog

JANUARY 29, 2021

Product Management could be your key to move out of a stagnating career. If Product Management is your likely choice, then this is the right blog for you. Product Manager not Prime Minister). As a Product Manager, you have to wear different hats at different times. Wearing multiple hats.

User Testing 52

User Testing User Friction Product Management Product Manager 52

Userpilot

FEBRUARY 25, 2024

More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Companies are going beyond product marketing and investing in content marketing to deliver value to users. With an increase in the number of SaaS platforms, it’s become increasingly difficult to differentiate your product.

Analytic Tools 105

Analytic Tools Data Visualization User Testing Reporting Tools 105

Userpilot

JANUARY 14, 2023

What is product success? What can product managers do to improve their chances of building successful products? How can they measure that their product is on a path to success? Successful SaaS products satisfy user needs and realize organizational business goals. Are you ready to dive in?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

The Product Coalition

JUNE 1, 2020

As product people, it’s our bread and butter. We’ve previously discussed Product Data Management , and taken a look at some of the best data visualization platforms for PMs. You don’t need to be a data scientist to be a product manager. How do you get to know your customers? Don’t believe us?

Data Visualization 78

Data Visualization User Testing Product Management Product Manager 78

Userpilot

AUGUST 26, 2021

You know how when you log into a SaaS product, you often notice the UI has changed or there are new options that weren't there before? That's SaaS product management hustling in the background to give you the best experience.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

JUNE 17, 2022

How can product managers align with sales teams to build product roadmaps that deliver on customers’ needs? Do you spend too much time thinking about past victories instead of focusing on future success as a product manager ? Current customers have no shortage of internal advocates: Customer success.

B2B 52

B2B Data Visualization Roadmap Product Research 52

Amplitude

FEBRUARY 1, 2021

A lot of teams obsess about getting everything perfect for product launch day. There are bugs to iron out and blog posts to write. There are marketing emails to assemble. Your product positioning should focus on what differentiates your product from those competing products or services.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Product Management University

NOVEMBER 2, 2021

We all want salespeople to willingly use positioning that comes from corporate and/or product marketing so that our value message is delivered with high impact and consistency. Simplicity is also the easiest way to differentiate. . “All about us” positioning is a monologue, not a conversation. Here’s the deal.

Positioning 130

Positioning Presentation Workshop Differentiation 130

Arpit Rai

MAY 31, 2020

Amidst moving houses, setting into a new job and dealing with the Covid normal, unfortunately the blog got ignored. That said, let’s come back to this blog post. This post is about what one should do in the first 30–60–90 days of joining a new product management job. This is a great way to build that initial rapport.

Onboarding KPIs 72

Onboarding KPIs Product Management Product Manager Customer Feedback 72

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Were they challenging or difficult to manage? Negative persona vs. Negative buyer persona.

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

Userpilot

JANUARY 21, 2021

Drawing a clear line between a product owner vs. product manager can be tough, given their varying roles from company to company. Despite any difference in roles, both the product manager and the product owner share a common goal: building products that create value for the stakeholders. In a hurry?

User Testing 98

User Testing Customer Feedback Onboarding KPIs Product Management 98

The Product Guy

SEPTEMBER 27, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. Product Team Roles.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Mind the Product

SEPTEMBER 16, 2019

How do you develop an understanding of what will set a product up for success throughout your organization? This blog looks at what actions product managers can take to ensure their teams are investing their time wisely. “If Your job as a product manager is to help your squad to answer these questions, fast.

User Testing 116

User Testing Product Research Data Visualization Customer Experience 116

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Create and release your MVP with only core product features. Create a targeted go-to-market strategy for your launch plan. Your unique value proposition.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

Product Management University

NOVEMBER 13, 2018

A good product marketing team will educate sales people on macro level market trends of their target customers and the impact those trends typically have on an organization. They communicate credibility which is the lynchpin to securing a meeting where the true scope of the opportunity can be uncovered.

Positioning 100

Positioning Product Research Research Software Webinar 100

Arpit Rai

MAY 31, 2020

Amidst moving houses, setting into a new job and dealing with the Covid normal, unfortunately the blog got ignored. That said, let’s come back to this blog post. This post is about what one should do in the first 30–60–90 days of joining a new product management job. This is a great way to build that initial rapport.

Onboarding KPIs 52

Onboarding KPIs Product Management Product Manager Customer Feedback 52

The Product Guy

OCTOBER 25, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142