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What Went Wrong For The Peloton Product Managers?

The Accidental Product Manager

The Peloton product managers were unable to predict the future Image Credit: Phillip Pessar How great would it be to be a product manager who was responsible for a very popular high priced exercise bike? This is the position that the Peloton product managers found themselves in just before the pandemic hit.

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How The Covid-19 At Home Test Battle Was Won    

The Accidental Product Manager

This customers desire for an at home Covid-19 test created a marketing frenzy and that’s when the product managers stepped in. How To Create A Winning Pandemic Product The product managers at Abbott Laboratories have been able to create the dominant Covid-19 at-home test. That product is called BinaxNow.

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Car Product Managers Prepare To Go Electric

The Accidental Product Manager

The future is coming, will car product managers be ready? Image Credit: American Tobacco Campus If you are a product manager for a car, then you have a pretty well-defined life. This means that the job of a car product manager is about to be turned on its head. However, now things are starting to change.

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How Can Product Managers Get Adults To Play Games?

The Accidental Product Manager

The goal is to find a way to capture the adults who never stopped playing Image Credit: manuel | MC Game product managers are always looking for new markets that they can enter. Game product managers have only recently started to consider how they might go about convincing adult gamers to start playing more games.

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How Can Product Managers Deal With Faulty Components?

The Accidental Product Manager

GM’s Product Managers Have Run Into A Battery Problem Image Credit: Frank Hebbert. So I’m willing to bet that you are pretty proud of your product. This is all fine and good as long as the product that you are delivering is truly high quality. The product managers still intend to launch 10 EVs in China.

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Vaping Product Managers Walk Away From A New Product

The Accidental Product Manager

Sometimes good ideas just don’t make it to market Image Credit: Vaping360 As product managers, the one thing that we’d all like to do is to be in charge of a very popular product. However, something that we often don’t consider is that if a product is popular, it’s going to get a lot of scrutiny.

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Product Managers Struggle To Come Up With A Better Drink

The Accidental Product Manager

You would think that being a product manager for a hot new start-up beverage would be a great job, right? What does a product manager have to do in order to make their new drink product a success? Why It’s Hard To Market New Drink Products. Why It’s Hard To Market New Drink Products.