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Startup Metrics

TechEmpower - Product Management

How does it meet customers’ needs? And most importantly, how does it make money? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? How will you convert them? And how much will it cost to win them? What does the business do?

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

Wondering how to build a conversion path for your SaaS product or e-commerce site? Our guide explains how to create effective conversion paths. Let’s get to it! How to create an effective conversion path Ready to build a successful conversion path for your SaaS product? If so, you’re in the right place!

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What Are Customer Touchpoints and How To Identify Them? [Examples Included]

Userpilot

It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Assign various user interactions to the customer journey stages: acquisition, activation, retention, referral, and revenue. Referral stage: Customers review your product and recommend it through word-of-mouth.

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It's a Major Award!

The Product Bistro

Way back, when I started the Product Bistro, I had a lot of spare time (between gigs), and I was using the blog to drum up some consulting, and piece work to fill in the gaps and time. I created this site to first describe what I could offer, and how my prior expertise could be leveraged. It worked – somewhat.

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Marketing Funnel Analysis: Step-By-Step Guide (+Best Tools)

Userpilot

How is it different from sales funnel analysis? And how to do it with available product analytics solutions? Let's get right into it! TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond.

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How Your Mobile Acquisition Strategy Impacts Your Technology Choices

The Product Coalition

In the world of mobile, the method you choose to build your mobile app will impact how well it works with users signing up via different acquisition channels?—?especially So, now you need to understand upfront how you can expect to acquire users. especially new users. The only technical requirement is to have a mobile app.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. B2B marketing targets businesses and organizations rather than individual consumers. What is B2B marketing?

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