Userpilot

MAY 19, 2021

Product-led Growth. Influencer Marketing. How Neil Patel Drives Millions Of Visitors To KISSmetric’s Blog. How Mashable Grew Their Blog To Two Million Readers In 18 Months Using Keyword Research. Dofollow.io’s Online Community That Helps Them Test Out Their Product Ideas. SaaS Inbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

JULY 23, 2023

You should consider the industry, company size, duration, and budget while structuring your marketing teams. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. Let’s look at them in detail.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Userpilot

FEBRUARY 25, 2021

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. in revenue in 2020.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. Ready to dive in?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Onboarding KPIs 60

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? Like Marketo, HubSpot is now a household name (if your house is full of marketers).

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research User Testing Analytic Tools 116

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Mixpanel

JANUARY 12, 2023

As I’ve seen it applied, most keyword research is used to create a laundry list of blog posts to create words to fit into a sales page, so Google Search prioritizes your work. It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. Keyword research.

Data Visualization 115

Data Visualization User Testing Product Research Research Software 115

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. In this blog post, you’ll learn: What micromarketing is. Hubspot’s CEO has been credited with creating the inbound marketing term and strategy.

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

The Product Coalition

OCTOBER 21, 2019

it’s much trickier in the world of products. The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.

Outbound 67

Outbound Inbound Product Management Product Manager 67

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Userpilot

OCTOBER 8, 2021

Marketing-based growth necessitated the creation of content such as blog articles (like this one!), For more such strategies that will supercharge your SaaS growth , you might consider hiring a product marketer. Why is product marketing the future? social media posts, Youtube videos or podcasts.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Userpilot

JULY 5, 2022

For those who are more intermediate/have begun their careers in SaaS – be sure to join us in our annual Product Drive Conference, held in October. We’ll be discussing topics spanning from Product Management, Product Marketing, to Analytics and Leadership. Product School. Google Digital Garage.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

Userpilot

MARCH 29, 2024

HubSpot implements certification programs to drive brand activation Similar to the above, HubSpot offers free educational courses for inbound marketing training. Once a user starts taking any of these courses, they experience the power and versatility of HubSpot's CRM and marketing platform.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

JULY 22, 2023

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. Five key product positioning benefits. #3. Making sure your product, sales model, pricing, and feature set already meet the needs of the average user in your target audience is key.

Feedback Software 96

Feedback Software User Testing Customer Experience Onboarding KPIs 96

Userpilot

MARCH 15, 2022

You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage. GTM strategy.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

JULY 2, 2022

This urgency will push them to learn about your product, start using it and make a decision quickly. A 15% conversion rate is okay if you’re new in the market and probably haven’t nailed product-market-fit yet. What is a good SaaS trial conversion rate? However, the industry average is 25%.

Analytic Tools 111

Analytic Tools User Testing Customer Experience Data Visualization 111

Userpilot

AUGUST 14, 2023

Content formats such as blog posts, newsletters, informative videos, webinars, etc., It encourages prospects to engage with your brand and boosts the content’s search engine ranking to draw more inbound traffic. allow prospective customers to see the potential benefits of doing business with your company.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing Customer Experience 98

Userpilot

AUGUST 29, 2022

In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. Best practices for implementing it.

Research Software 98

Research Software Engineering User Testing Marketing 98

Userpilot

OCTOBER 25, 2022

What is strategic product management? Strategic product management focuses on those aspects of product development that are key to long-term product success. It also tells the target customers how your product differs from competitors and why they should choose it.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

JUNE 28, 2024

TL;DR Growth product manager is a specialist position within product management focusing on identifying and executing product-led growth opportunities in acquisition, engagement, and retention. It teaches how to leverage product strategy for user growth. Available on their website under the resources section.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Usersnap

FEBRUARY 14, 2023

The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Product-led go-to-market SaaS strategies typically offer free trials or demos so users can test the software and determine if they want to buy the product.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

APRIL 6, 2022

Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel. This blog post will give you insights into: What a SaaS marketing plan is. So how do you get started?

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

JULY 19, 2021

Increased retention and product adoption. The best customer engagement platform should allow your product, marketing, and support teams to fully own the platform. Hubspot – a CRM that focuses on inbound marketing, tracking, and monitoring user engagement. Higher revenue. Low LTV:CAC ratio.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. HubSpot’s Marketing Hub is an all-around inbound marketing solution.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

FEBRUARY 4, 2022

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Video marketing (YouTube and TikTok). appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

JANUARY 10, 2022

The NPS score is a standardized measure of customer loyalty by seeing how likely they are to refer your product to others on a scale of 1-10. Churn rates measure how many customers you’re losing every month, with high rates indicating issues in product-market fit or customer success. Churn rate. Customer stickiness score.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Usersnap

JULY 11, 2021

In this blog post, I’ll show you numerous steps for providing the best customer support available. Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. And it will be a great inbound marketing channel for new prospects too.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Oren Steinberg

MARCH 7, 2017

By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing. Remember to express your expertise in terms of the problems you solve not the science or technological beauty of your product. Being an expert is not enough.

User Testing 40

User Testing Reporting Tools Customer Experience Startups 40

Intercom, Inc.

MARCH 29, 2018

The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound. But it ended up working out, because we built our own inbound machine just in the nick of time. A lot of stuff that he writes on his blog is longer form.

Webinar 192

Webinar Inbound Download User Testing 192

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Content marketing.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94