Product Management Unpacked

MARCH 5, 2019

There are many methodologies for feature prioritization in product management. If you are a product manager dealing with this, beware that one size doesn’t fit all. Choosing the right feature for the stage of development your product is in can unlock enhanced market performance. . Who do you listen to?

Reporting Tools 176

Reporting Tools Research Software Feedback Software User Testing 176

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform.

Analytic Tools 97

Analytic Tools Data Visualization Customer Experience Reporting Tools 97

Dear Strategy

MARCH 15, 2023

So, if I’m not too crazy about writing, and I absolutely love podcasting, then why have a blog in the first place? And it also resulted in me pretty much giving up on the podcast because I had neither the time nor the inspiration to write blog posts for each and every episode. Cue evil laugh]. So that just about covers the new era.

Framework 97

Framework Workshop Blog Education 97

Userpilot

OCTOBER 30, 2022

Empathy is critical in customer marketing and building strong relationships with users. Adapt your tactics to the customer experience lifecycle. It ensures new customers stay with your product and remain loyal over a long period of time. But with gamification , the process will be fun and will enhance product adoption.

Feedback Software 95

Feedback Software Data Visualization Customer Communications Customer Experience 95

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth.

Feedback Software 101

Feedback Software Analytic Tools Research Software User Testing 101

Userpilot

OCTOBER 21, 2022

The key to effective CRM and customer communication is tailoring your approach to the different stages of the customer lifecycle. Marketing automation. The 3 types of CRM systems: Collaborative CRM: Aligns business activities and facilitates collaboration between marketing, customer support, and sales teams. Omnichannel service.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Reporting Tools 97

Userpilot

NOVEMBER 24, 2022

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? The goal of any traditional or digital marketing strategy is product growth. The RACE framework is a four-step marketing framework. What is a RACE marketing model?

Feedback Software 98

Feedback Software Analytic Tools Framework Onboarding KPIs 98

Product Management Unpacked

MARCH 26, 2020

Among the most vulnerable jobs are those with routine physical and cognitive tasks such as office administration, production, transportation and food preparation. Those whose jobs are supplemented by AI are likely to see benefits including increased productivity and overall job satisfaction. jobs are at a high risk of automation.

Data Visualization 186

Data Visualization Artificial Inteligence User Testing Reporting Tools 186

Userpilot

FEBRUARY 3, 2023

The customer onboarding lifecycle is the ongoing process of educating users on your product and helping them achieve success with it. In this article, we explore how to continuously educate and unlock value for your users throughout the customer lifecycle. What is the customer onboarding lifecycle?

Onboarding KPIs 98

Onboarding KPIs Customer Experience User Testing Customer Feedback 98

Intercom, Inc.

JANUARY 18, 2023

” Chip Lay, Director of Product Strategy at Fullstory. Don’t get us wrong – they’re really important when it comes to customer retention, and we’ve covered them extensively in blog articles, podcast episodes, and even in our recently refreshed guide, The Onboarding Starter Kit. And where should you start?

User Testing 118

User Testing Customer Feedback User Friction Strategy 118

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software 96

Research Software Analytic Tools Feedback Software Data Visualization 96

The Product Coalition

SEPTEMBER 14, 2020

What Is Your Product? “So, So, what is your product?” In my product coaching work, I have come to realize that many organizations don’t have a clear and consistent answer to this fundamental question. A poorly defined product impacts your ability to respond to changing customer and market needs.

Product Research 113

Product Research Customer Communications Reporting Tools Research Software 113

Userpilot

MAY 24, 2022

From buying to post-purchase, there are five customer lifecycle stages: Acquisition, Activation, Retention , Referrals, and Revenue. Customer engagement involves building a good relationship with your customers and helping them find their way through your product. What are the customer lifecycle stages?

Analytic Tools 97

Analytic Tools Onboarding KPIs Customer Experience User Testing 97

Johanna Rothman

NOVEMBER 13, 2023

I'm finishing the Project Lifecycles book. Books are not as risky as other products, but the whole point of blurbs and reviews is to reduce the risk of people ignoring the book. (I Several people (male and female) explained they'd read and received value from my blog posts and my books. (I It's even worse, for two reasons.

Technical Review 84

Technical Review Books Consulting Definition 84

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 95

Product Marketing Onboarding KPIs User Testing Marketing 95

The Product Coalition

JANUARY 7, 2021

Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? How do I know when I have Product-Market fit?

User Testing 168

User Testing Product Marketing Marketing Customer Experience 168

Dear Strategy

MARCH 15, 2023

So, if I’m not too crazy about writing, and I absolutely love podcasting, then why have a blog in the first place? And it also resulted in me pretty much giving up on the podcast because I had neither the time nor the inspiration to write blog posts for each and every episode. Cue evil laugh]. So that just about covers the new era.

Framework 52

Framework Workshop Blog Education 52

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Feedback Software 93

Feedback Software Product Research Research Software Product Marketing 93

Userpilot

OCTOBER 30, 2022

Customer experience improvement is optimizing your product and customer interactions to ensure users are happy at every point in their customer journeys. The 3 main components of customer experience: Discovery: This is where you reach prospects through your marketing materials and show what they can get from using your product.

Feedback Software 91

Feedback Software Research Software Customer Experience User Testing 91

Dear Strategy

OCTOBER 1, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. Visit Our Blog to read the full post that goes along with this episode.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 85

Research Software Data Visualization User Testing Marketing 85

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? Product usability/usage serves as the primary driver for customer acquisition, expansion and retention.

B2B 147

B2B Customer Experience Definition Demo 147

The Product Coalition

DECEMBER 21, 2021

Restaurants don’t put an Apprentice Chef in charge of the kitchen overnight, so why do we do this with Product Managers? Photo by Sebastian Herrmann on Unsplash Whilst it has been around for decades, product management has grown rapidly over the last few years. In 2021, Product Managers are in high demand and the talent war is rife.

Product Management 170

Product Management Product Manager Weak Development Team Management 170

Userpilot

FEBRUARY 10, 2023

How can customer intelligence analytics help boost product growth ? Seven ways to act on intelligence data to improve your product experience. First, collect different data types, including customer feedback and product usage data. Finally, act on the data collected to make a better product. Let’s get started.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Customer Feedback 97

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. What is reciprocity marketing?

Feedback Software 98

Feedback Software Research Software Marketing User Testing 98

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. What does it involve and what are its benefits?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Dear Strategy

OCTOBER 16, 2020

Dear Strategy: “How do you manage the lifecycle of mature products in resistive markets?”. Visit our Blog to read the full post that goes along with this episode. The post Dear Strategy 122: Mature Products in Resistive Markets appeared first on Dear Strategy.

Strategy 52

Strategy Marketing Workshop Blog 52

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. How do you launch a SaaS product?

Research Software 97

Research Software Feedback Software Onboarding KPIs Product launches 97

Userpilot

MAY 5, 2022

What does the product management process involve? Why is it important for product managers to follow them? Product managers lead interdisciplinary product teams to deliver products that bring value to customers. Product managers lead interdisciplinary product teams to deliver products that bring value to customers.

Product Research 97

Product Research User Testing Research Software Feedback Software 97

Bain Public

JUNE 12, 2020

We took some time to look at which product management illustrations ?—?our We really enjoy bringing you constructive and a typical product management research, practical work advice, and analysis. It is very rewarding to think about the content that fits into product managers lives and makes their work better.

User Testing 71

User Testing Product Management Product Manager Construction 71

Userpilot

JULY 28, 2022

Defining what success looks like for your persona and understanding how your product helps. Deciding which part of the customer lifecycle you’re going to map. So instead of using generic tactics like product tours , you can use a customer journey map to determine: What the right in-app message is for each stage.

Feedback Software 98

Feedback Software User Testing Customer Experience Data Visualization 98

Userpilot

JULY 8, 2021

Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. Step 3 to implement pirate metrics in your SaaS: use a product adoption tool and A/B test in-product experiences to drive those metrics up. What are Pirate Metrics?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Framework 98

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. This article highlights how marketing resource management helps streamline processes, organize resources, and enhance workflows for better results.

Analytic Tools 96

Analytic Tools Feedback Software Reporting Tools Customer Experience 96

Userpilot

AUGUST 28, 2022

Curious how relevant it is to your work as a product manager ? Product adoption is necessary for your business to thrive. SaaS users who adopt and pay subscriptions, are cheaper to retain and are a good target audience for new products. The early majority need robust evidence that the product works before they adopt it.

Analytic Tools 91

Analytic Tools Feedback Software Technical Review Data Visualization 91

Userpilot

OCTOBER 16, 2022

You’ll almost certainly have heard of a minimum viable product. But a minimum delightful product might be new to you and exactly what you need to focus on as a product manager. A minimum delightful product (MDP) is a version of your product consisting of just enough to engage and delight your users.

User Testing 107

User Testing Feedback Software Research Software Customer Experience 107