Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding.

Product Marketing 94

Product Marketing Onboarding KPIs User Testing Marketing 94

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Business of Software Conference

OCTOBER 23, 2019

1: Do you have a stance on positioning? My interest was piqued at the beginning of the day when April Dunford gave an entire talk on how to position for growth (she’s literally written the book on it, which you can buy here). What does it take to build an accessible product? Sunish Gupta shone a light on accessibility this year.

Blog 45

Blog User Friction Customer Experience Events 45

Product Talk

JANUARY 31, 2024

You’ll hear from: Leann Schneider , Product Manager at Plum.io , Sebastian Wramba , Product Manager at Netfonds AG (finfire), and Jelena Stajic , Vice President of Product at ScholarshipOwl. After reading the Product Talk blog and Continuous Discovery Habits , Leann was ready to start putting some of the ideas into practice.

Product Research 224

Product Research Reporting Tools Feedback Software Customer Communications 224

The Product Coalition

DECEMBER 11, 2023

Tasks such as automated text generation, image synthesis, and video editing are now facilitated by AI, contributing to streamlined workflows and increased productivity. Businesses can stay aligned with industry dynamics by analyzing pricing strategies, promotional offerings, and engagement tactics.

Data Visualization 123

Data Visualization Artificial Inteligence Analytic Tools Research Software 123

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Best practices for effective customer acquisition and product-led growth.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Alchemer Mobile

MAY 17, 2022

A customer feedback solution is the combination of feedback methods, software, and strategy that a company implements to collect, analyze, and act on customer feedback. If a company has a complete and well-developed feedback solution, they can improve customer experience, reduce churn, and create a better product. .

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are.

Product Marketing 97

Product Marketing Marketing Research Software Feedback Software 97

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 96

Research Software Analytic Tools Feedback Software Data Visualization 96

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. Let’s dive right in!

Feedback Software 100

Feedback Software Analytic Tools Research Software User Testing 100

Intercom, Inc.

MARCH 10, 2021

Avoiding burnout at work requires a lot of different strategies, with an emphasis on self-care – this is even more important in world of remote work, where the divide between work and life is more blurred than ever. Practice the art of the “positive no”. Enter the “positive no.” statement.”

Strategy 245

Strategy User Testing Product Research Research Software 245

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? You’ll also learn about the most common channels, plus some strategy examples.

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

Userpilot

AUGUST 5, 2023

Are your NPS passives holding your product or service’s growth back? NPS (Net Promoter Score) passives are customers who have moderate feedback about your product but are not enthusiastic supporters. Passives give a score of 7 – 8 and are moderately satisfied with your product but lack the passion of the promoters.

Data Visualization 96

Data Visualization Feedback Software Product Research Analytic Tools 96

Lenny Rachitsky

APRIL 2, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’re looking for ideas and strategies to drive your own product’s growth, this post is for you. The best book I’ve read about strategy is Good Strategy/Bad Strategy by Richard Rumelt.

Analytic Tools 118

Analytic Tools Customer Experience Weak Development Team Data Visualization 118

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . product marketing team. Involve PMM in the entire product process (or: it’s not all about launches).

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. How can you implement your first micromarketing campaign strategy in your SaaS? What will your positioning and messaging strategy be?

Research Software 94

Research Software User Testing Strategy Customer Experience 94

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The goal is to engage and nurture them with relevant content that highlights your product as a viable solution.

B2B 104

B2B Analytic Tools Feedback Software Data Visualization 104

Userpilot

JULY 4, 2023

Growing your product requires tackling one of the biggest challenges, which is to cross the chasm. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. Book a demo now.

Feedback Software 91

Feedback Software Analytic Tools Research Software User Testing 91

The Product Coalition

MAY 8, 2023

Let’s talk about how CS teams drive value in logging customer feedback, product roadmapping, and closing the loop. Reasons Customer Success team should be involved in product feedback There’s a trend for Customer Success teams to own more of the roadmap, and that’s a good thing: They know the customer. Contact with churned customers.

Feedback Software 133

Feedback Software User Testing Customer Feedback Research Software 133

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Feedback Software 92

Feedback Software Product Research Research Software Product Marketing 92

The Product Coalition

NOVEMBER 30, 2022

At times, it felt like what was needed was a true back to basics positioning, where we are educated in not only the definition of demand generation, but what the point of demand generation even IS. There’s nothing about community The ROI of community (having a group of users who know and love your product) is insane. It requires work.

User Testing 123

User Testing Customer Feedback Feedback Software Reference 123

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

ChatGPT 98

ChatGPT Data Visualization Onboarding KPIs Research Software 98

Userpilot

NOVEMBER 12, 2023

Customer intent helps product teams understand customer needs and build solutions that delight users. Benefits of understanding customer intent Identifying the spoken and unspoken intent behind every interaction will position you to better service customers, improve their experience , and increase stickiness.

Feedback Software 102

Feedback Software Analytic Tools Data Visualization Research Software 102

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing. Which does your company need?

Feedback Software 104

Feedback Software Research Software Product Marketing Marketing 104

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

Feedback Software 96

Feedback Software Research Software Product Research User Testing 96

Userpilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. Start building your localization strategy by identifying the right market. Track where most of your current customers come from or where similar products are successful. You decide to localize the product.

Research Software 91

Research Software Analytic Tools User Testing Onboarding KPIs 91

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 83

Research Software Data Visualization User Testing Marketing 83

Userpilot

JULY 15, 2022

Whether you’re trying to accelerate customer acquisition or increase product engagement, understanding the dark funnel is necessary. Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel. SaaSholic Blog.

Analytic Tools 96

Analytic Tools Research Software Feedback Software Data Visualization 96

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. It also helps organizations improve conversion rates and create a positive customer experience leading to higher satisfaction and loyalty.

Analytic Tools 93

Analytic Tools Data Visualization Research Software Onboarding KPIs 93

The Product Coalition

MAY 3, 2021

Without a solid strategy in place to promote your new product and spread the word, no one is going to listen. That’s where creating a product launch plan comes in. A product launch plan is a strategy that outlines your specific goals for a new release and how to promote it in your market.

Product launches 125

Product launches Feedback Software Research Software User Testing 125

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Gainsight

FEBRUARY 8, 2024

In this blog post, we delve into the transformative changes reshaping the CS landscape and explore how CS teams can adapt to this new reality. The best way to maximize revenue is looking at each touchpoint of the customer from Support, Community, Education, Product, Customer Success, in addition to, Marketing and Sales.

Customer Experience 52

Customer Experience Customer Feedback Customer Satisfaction Education 52

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. Therefore, you need a solid product launch plan to ensure your product isn’t among the 95% of new products that fail each year.

Product launches 93

Product launches User Testing Product Research ChatGPT 93

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies tend to use a flywheel model rather than a funnel structure.

B2B 104

B2B User Testing Research Software Analytic Tools 104

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 95

Product Research User Testing Customer Feedback Research Software 95