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If youve been reading Product Talk for a while, you probably already know that the majority of the stories we share in the Product in Practice series focus on how product teams are adopting continuous discovery habits in their work. Do you have a Product in Practice story youd like to share? But not today.
January 7th & 22nd: ProductDiscovery Discussion Sessions for Senior Leaders Ive been hosting monthly productdiscovery discussion sessions for senior leaders (think executives, VPs, CPOs) about the challenges they face managing continuous discovery teams. Id love for you to join one. Theyve been a ton of fun.
December 5th: ProductDiscovery Discussion Sessions for Senior Leaders I’ve been hosting monthly productdiscovery discussion sessions for senior leaders (think executives, VPs, CPOs) about the challenges they face managing continuous discovery teams. Don’t miss out— register here ! They’ve been a ton of fun.
This is the year when Im going to adopt continuous discovery , you might be saying to yourself. Im going to transform my product team and our entire approach to making product decisions! This is why Teresa likes to talk about continuous discovery habits. Whats something you can do today or this week?
I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. Discovery is a team sport. Its not the exclusive domain of product managers. How are we building production-quality software?
Listen to the audio version of this article: [link] What is ProductDiscovery? Productdiscovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] The solutions, finally, are the products or product capabilities that help solve the customer needs.
“Product thought leaders talk about an ideal way of working. I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” product outcomes).
It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work. But blog analytics (views and shares) don’t track impact.
The larger and more complex your company is, the more challenging it can be to introduce continuous discovery. Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. Do you have a Product in Practice story you’d like to share?
For years, I’ve shared that Product Talk’s primary outcome is to increase the number of product teams who adopt a continuous cadence to their discovery work. That’s why in 2022, we launched our first ever CDH Benchmark Survey. I am thrilled to announce we are running the survey again and I need your help.
Part 3 (of 3) in the Designing UX Surveys That Work series. In Part 1 , we covered the essential Dos for creating impactful surveys, and in Part 2 , we focused on identifying and eliminating bias in survey questions. Even if youve crafted neutral questions, bias can still creep into your research in other ways.
Committing to continuous discovery means changing the way your product team operates. Continuous discovery means not making decisions purely based on your intuitions or stakeholder requests, but finding ways to integrate touch points with customers into your work every week. Tweet This This can sound overwhelming.
It’s easy to think you already do continuous productdiscovery. They’ve read the industry books, they attend the popular product conferences , and they follow all the leading blogs. Most product teams are starting to integrate discovery practices into their product development process. Click here.).
A few months ago, fellow Product Talk coach Hope Gurion and I sat down to discuss why there’s no single right way to do discovery. In this third and final conversation in the series, we discussed two core principles of continuous discovery : why it’s essential to set up compare and contrast decisions and surface and test assumptions.
One of the primary benefits of working in a product trio is we reduce the hand-offs between functional roles. When a product manager, a designer, and a software engineer work together to decide what to build and they engage directly with customers themselves, we avoid this game of telephone. Products aren’t built by trios.
Continuous discovery is not a linear journey—as much as we might want it to be. Continuous discovery is not a linear journey—as much as we might want it to be. That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. This would be a much shorter blog post if that were the case!
March 25th: The What & Why of Continuous Discovery In this webinar, I’ll introduce participants to the continuous discovery framework I introduced in my book Continuous Discovery Habits. It’s also a great event to share with colleagues who are new to continuous discovery. Register here. Register here. Register here.
If you are working on your discovery habits, check out the lineup and come join one. This event is a great fit for product managers, designers, engineers, and any other roles involved in building digital products who are using opportunity solution trees to manage their discovery efforts (or would like to). Register here.
August 6th: The What & Why of Continuous Discovery In this webinar, I’ll introduce participants to the continuous discovery framework I outlined in my book Continuous Discovery Habits. It’s also an excellent opportunity to introduce colleagues to the concepts of continuous discovery. They’ve been a ton of fun.
In this context, solutions aren’t product solutions, but rather internal programs and processes that effect change within the organization. I realized that they perfectly summarized what matters to me in discovery, so I decided to share them with you. We can’t get very far in discovery if we don’t know who our audience is.
For years, I’ve shared that Product Talk’s primary outcome is to increase the number of product teams who adopt a continuous cadence to their discovery work. Today, I’m excited to announce my first step in correcting for that: We have launched our first ever CDH Benchmark Survey. This has been our North Star metric.
You’ll often hear Teresa say that there’s no single right way to do continuous discovery. Something she might not say as often (that’s just as true) is that there’s no single wrong way to do discovery , either. Let’s be clear: The fact that it’s easy to make mistakes is not an excuse for avoiding discovery. Let’s dive in!
The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
Imagine launching a product feature that no one uses. Because productdiscovery was skipped … or done poorly. Productdiscovery process is the foundation of building successful products. Yet, many teams rush into development without properly testing ideas, leading to wasted effort and failed launches.
Productside | Product Management Courses & Training How WellNest Rebooted Product Strategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a product strategy problem. But its product management journey has been far from smooth.
Productside | Product Management Courses & Training Writing Effective Product Requirements to Drive Outcomes Most product managers dont set out to write bad requirements. Thats what turns a request into a real requirementand thats the foundation of writing effective product requirements. Theyre surrounded by requests.
Productside | Product Management Courses & Training Breaking the Silos: How Product and Engineering Build Better Together In Season 3 of Productside Stories , we sat down with Guy Gershoni , Head of Engineering at genesIT, for a candid conversation on what it really takes to build great products in todays complex tech environments.
Each week I tackle reader questions about building product, driving growth, and accelerating your career. Laura and her team spend every working hour researching, designing, and experimenting with ways to measure and improve team velocity (while avoiding burnout). For more, check out her LinkedIn and her blog.
You picked up a copy of Continuous Discovery Habits and loved it. You’ve tried sharing blog posts, but most go unread. You need a quick and easy way to share a simple idea to get people excited about the next step in your continuous discovery journey. You’re an individual contributor at your company. And this is just the start.
Taking charge of a product management team can feel like juggling flaming torchesthrilling, but also risky if you dont have the right game plan. Why the First 90 Days Matter When you lead a new product team, your opening move sets the tone. Your product managers wonder if youll champion them. Roger : Absolutely.
No company is perfect, especially when it comes to continuous discovery. No company is perfect, especially when it comes to continuous discovery. You can probably easily list off where your current company is nailing it and where there’s room for improvement when it comes to adopting continuous discovery habits. Tweet This.
Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. This sets the scope for our discovery. From there, an effective team is doing two key research activities week over week. Assumption testing is evaluative. Assumption testing is evaluative.
Stepping into your first product leadership role is a major change. You may find yourself less involved in the day-to-day work of discovery and delivery and more focused on higher-level strategy. And it might feel a bit lonelier than when you were an active member of a product trio. You can submit your story here.
Yet most product managers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a product managers toolbox. Lets talk about whats getting in the way.
Hello Product Talk readers, we’re excited to share the latest Product in Practice with you! For this story, we caught up with Sonja Martin , Product Manager at tails.com. A clear, desired outcome is the foundation for good discovery. Product manager Sonja Martin at tails.com experienced this firsthand. Tweet This.
When I write or speak about continuous discovery , I worry that people are enamored with this way of working, but aren’t doing the work to put it into practice. It’s easy to read about a continuous discovery habit and think, “That could never work for my team. Any product team at any company can be a good discovery team.
Productdiscovery is critical in identifying workflows, pain points, and user goals that shape successful products. Asking the right productdiscovery questions helps uncover the deeper needs driving user behavior and expectations.
A few months ago, fellow Product Talk coach Hope Gurion and I sat down to discuss why there’s no single right way to do discovery. Welcome to “Why There’s No Single ‘Right’ Way to Do ProductDiscovery.” We’re both productdiscovery coaches with Product Talk. Find it here.
Thats what product development feels like in most organizations.” Trying to build the right thing without a solid discovery framework is like setting off on a road trip without a map or destination. By conducting productdiscovery, teams can validate ideas, gather feedback, and make informed decisions about product development.
According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. Now it’s time to put your app and positioning to the test. It’s marketing. The bad news? The good news?
As a productdiscovery coach, I get asked a lot of questions. This makes complete sense—as people read my book, take one of my courses , go through my training , or watch one of my talks, they naturally wonder about applying the concepts of continuous discovery to their own work. Get in touch to let me know! Tweet This.
There are all kinds of ways to introduce continuous discovery habits. And if you’re really excited about an idea, you might look for opportunities to share it outside your company with the broader product community. Today’s Product in Practice features a continuous discovery champion who did all three.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The solution seems obvious: improve your customer research process. The short answer: yes.
September 30th: Assumption Testing: Quickly Find Your Winning Ideas In this one-hour webinar, I’ll introduce several tactics for how to quickly determine which ideas will work and which won’t. It’s also an excellent opportunity to introduce colleagues to the concepts of continuous discovery. Register here. Register here.
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