Product Talk

FEBRUARY 28, 2024

This would be a much shorter blog post if that were the case! Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. The product team at Going includes product management, product design, and a flight experts team.

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Product Research Onboarding KPIs Feedback Software User Testing 238

Userpilot

JANUARY 26, 2023

What is inclusive product design? We also look at a few excellent examples of inclusive product design in SaaS. TL;DR Inclusive product design involves building products that are easy to adapt and allow users with different needs to complete their tasks. Accessibility is one objective of inclusive product design.

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Userpilot

AUGUST 18, 2022

In this article, we’re going to explore what an interactive walkthrough is, dive into some practical industry examples, and unpack how you can create similar experiences in your own SaaS. An onboarding process describes the activities and flows that help users get value out of your product or SaaS. Apply gamification principles.

Customer Experience 87

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Userpilot

MARCH 31, 2022

In this article, we’re going to explore some best practices and principles around how you can use this handy UI pattern as a way of boosting product adoption through great onboarding experiences. A well-designed tooltip lets users discover certain features of the product that bring the most value to the new user.

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Analytic Tools Customer Experience User Testing Customer Feedback 89

Userpilot

MAY 1, 2024

The definition of ‘community’ may vary, but the underlying principle remains the same: to create a space where users feel connected to the product and each other, fostering a sense of belonging and loyalty towards the brand. This is especially important if your product helps others create new content, such as blog posts, images, and videos.

Feedback Software 77

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Userpilot

MARCH 16, 2022

Creating an effective onboarding user flow is one of the most important tasks for any savvy SaaS owner. In this article, we’re going to look at the onboarding experience for 11 different SaaS companies and draw out valuable lessons you can apply to your own onboarding flows. What other principles should you follow?

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Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. Locke & Latham’s five principles are another impactful framework. Launch a new SaaS feature by the end of the financial year. L ocke and Latham’s 5 principles. Ready to get started? Let’s dive in!

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Userpilot

SEPTEMBER 28, 2022

What is anticipatory design? In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. Anticipatory design focuses on predicting user needs before they even experience them. To be effective, anticipatory design needs data.

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Userpilot

JUNE 29, 2022

Whether you’re writing a blog post or defining a marketing strategy, a core message is necessary. For example, Tolstoy, an interactive video creation tool, addresses one critical pain point – having to design a video from scratch. Everything from blogs to eBooks and even newsletters fall into this category.

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Usersnap

FEBRUARY 6, 2021

As a result, it’s important for leaders in SaaS and E-commerce businesses to constantly improve customer experience to stay competitive. Qualtrics, Capterra, and Forrester all designate it a must-read, and the book is number one on Goodreads’ Popular CX Books list. By Matthew Dixon, Nick Toman, and Rick DeLisi. By Usersnap.

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Userpilot

OCTOBER 20, 2022

In the brutal world of SaaS business where activation and retention are crucial, smooth user onboarding ensures users are highly engaged and activated from the start. In this article, we’ll be discussing what user onboarding is, why it's important for SaaS businesses and the best resources for learning how to onboard users.

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Userpilot

OCTOBER 27, 2022

Iterative testing should happen at every stage of product design. Userpilot allows you to design and run in-app surveys to collect and analyze user feedback. It may sound complicated but the principle is simple. This kind of testing allows you to improve the design of your product in a short time.

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Userpilot

MAY 28, 2021

SOC 2 Type II is one of the highest information security standards available for SaaS companies. SOC 2 certification is based on the service providers meeting the 5 “trust service principles”: security, availability, processing integrity, confidentiality, and privacy. The criteria are based on five “trust service principles”: security.

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Userpilot

AUGUST 16, 2022

Locke and Latham’s 5 principles. 10 goal-setting frameworks to set goals for your SaaS. To make it easier for you to choose the right fit for your SaaS business, here are 10 effective and popular frameworks. Note that the SMART goals framework is designed to work best for short-term goals. Backward goals.

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Userpilot

JUNE 12, 2023

Goal-oriented onboarding follows the same principle but focuses on helping users achieve their objectives. 1 – Collect user goals through welcome surveys You can’t design an onboarding flow that helps users realize their goals if you don’t know what they’re trying to achieve in the first place. Driven actions.

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Userpilot

MAY 23, 2022

A progress bar is a visual status representation of how a user is progressing in your SaaS. These can be combined in a number of ways – this article contains multiple examples for you to draw inspiration from across the SaaS marketplace. Why use progress bars in SaaS? Best SaaS progress bar UI examples.

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Department of Product

OCTOBER 12, 2023

Is freemium the most effective monetization model for SaaS businesses? The feature is designed to reduce the risk of leaked credentials like API keys by scanning a product’s code repositories for vulnerabilities. Shopify has filed a patent for an augment reality (AR) interface designed for post-purchase actions.

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Userpilot

MAY 26, 2022

Why is it important for SaaS companies? The purpose of product education in SaaS is to train existing and new customers on how to use your product to boost customer satisfication. Pendo is an onboarding platform that allows you to design product education experiences for mobile apps. What is product education in SaaS?

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Userpilot

JANUARY 23, 2023

In this article, we cover: What real-time personalization is and why it’s beneficial for SaaS. To implement real-time personalization in your SaaS, start by collecting customer data from multiple sources using surveys and customer analytics tools. There are some great examples of real-time personalization in the SaaS industry.

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Userpilot

MARCH 16, 2023

Onboarding includes: Sign-up form: A simple form designed to gather details about your users during sign-up. Welcome screen: A screen designed to welcome users to your app. Interactive walkthroughs : Designed to actively demonstrate to your customers how your product’s key features work. Can customer onboarding wait?

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Analytic Tools Feedback Software Customer Experience User Testing 85

Userpilot

MARCH 23, 2022

If there’s a phrase people in the SaaS industry don’t want to hear, it’s user offboarding. But dealing with customer churn is part and parcel of the SaaS world. For most SaaS products, this journey is kicked off when a user clicks some kind of ‘cancel subscription’ button.

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Feedback Software Customer Experience Research Software Customer Feedback 84

Userpilot

FEBRUARY 25, 2022

If you get the user onboarding process right, it can be a fantastic opportunity to enhance customer satisfaction – so using an onboarding survey for your SaaS is the way to go. An onboarding survey is an interactive form designed to gather feedback – they are versatile tools and can be used in many ways. Let’s dive in!

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Feedback Software Product Research User Testing Customer Feedback 90

Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? A retention rate of 90% or above is considered good in the SaaS world. Late-stage customer retention examples include: Announcing new features designed to help your users get extra value. Then you are in the right place!

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Product Research Onboarding KPIs Customer Experience Data Visualization 73

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. It’s one of many activation strategies used to acquire users and scale revenue in the SaaS industry. What does PLG stand for in marketing? Let’s take a closer look at each one! Userpilot tools for A/B testing.

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Analytic Tools Feedback Software Onboarding KPIs Marketing 87

Userpilot

APRIL 8, 2021

Especially if your SaaS company originated as (or still is!) a high-growth bootstrapped startup – you will know the pain of not always being *able* to make the best design decisions. We know giving you run-of-the-mill solutions like ‘keep UX debt/design log and refactor your designs regularly’ isn’t really practical or helpful.

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Research Software Feedback Software UX Weak Development Team 98

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Software users only continue subscribing if they find your platform useful. Book a demo to learn more!

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Feedback Software User Testing Customer Experience User Friction 76

Userpilot

OCTOBER 14, 2021

At its core, UX design comes down to helping customers solve their problems. Various game mechanics can be used to get the right gamification strategy in place: challenges and celebrations, points and in-app currency, badges, leaderboards, journeys and progress bars ( in the form of checklists in SaaS), and constraints. Source: Asana.

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Feedback Software Customer Experience User Testing UX 83

Intercom, Inc.

FEBRUARY 26, 2018

I’m referring to the full spectrum of business execution, from product management to design to engineering to marketing to sales to support and all the other functions needed to scale a business. What took you months to ideate, design and develop can now be copied in days or weeks thanks to these new tools.

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Userpilot

JUNE 28, 2022

In the busy, competitive world of SaaS products, there’s something that can give product managers a serious advantage: prototype testing. In this article, we’re going to break down the principles behind successful prototype testing – and help you get started. Validate product design decisions.

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Userpilot

APRIL 14, 2022

By digging into and deconstructing the way they manage the onboarding experience , we’ll try to draw out some principles of success that will help you and your team craft an exceptional onboarding process. Every SaaS out there will have some kind of onboarding experience process. Let’s get started!

Customer Experience 91

Customer Experience Analytic Tools Customer Feedback Data Visualization 91

Usersnap

FEBRUARY 6, 2020

As a result, it’s important for leaders in SaaS and E-commerce businesses to constantly improve customer experience to stay competitive. Qualtrics, Capterra, and Forrester all designate it a must-read, and the book is number one on Goodreads’ Popular CX Books list. By Matthew Dixon, Nick Toman, and Rick DeLisi. By Usersnap.

Feedback Software 49

Feedback Software Research Software User Testing Analytic Tools 49

Userpilot

JULY 20, 2023

Apply gamification principles to enhance user engagement. NPS survey design on Userpilot. Spot friction and drop-offs with a funnel analysis Start by clearly defining the stages of your SaaS funnel. Apply gamification principles to enhance customer engagement It’s basic user psychology.

Customer Experience 80

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Userpilot

DECEMBER 6, 2022

In this blog, we’ll explore what a product trial is, describe the onboarding process, and give you the tools you need to apply it in your own SaaS. Types of product trials in SaaS businesses. Check out the State of SaaS Onboarding report for more data into which one is more profitable. Ready to get started?

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Feedback Software Analytic Tools Customer Feedback Customer Experience 94

Userpilot

MAY 13, 2021

Guiding principles of product intelligence. Any company that sells products can choose to use product intelligence, but the three most common groups are product marketers, product managers, and product designers/engineers. Another example is project management software and other SaaS products. Product designers and engineers.

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Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

OCTOBER 11, 2022

It’s commonly used in game mechanics, social media, and SaaS products in general. Engagement/growth loops help SaaS companies to: Create more stimulating product interactions. These loops are commonly used in game mechanics, social media, and SaaS products in general. Increase product stickiness.

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Feedback Software Analytic Tools User Testing Customer Experience 77

Department of Product

FEBRUARY 18, 2022

SaaS Pricing Models for Product Managers 6 ways to price your SaaS product using leading SaaS businesses as inspiration Pricing a product is a critical part of product management; it’s rarely something product teams will or should do themselves and will typically involve a blend of product, marketing and sales. And rightly so.

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Userpilot

FEBRUARY 3, 2023

In SaaS, onboarding is the key to not only converting free users into paid customers but also driving long-term loyalty. It touches upon a user psychology principle called the Zeigarnik effect – the tendency to remember incomplete tasks and return to them. SaaS users like the freedom to explore the product by themselves.

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Onboarding KPIs Customer Experience User Testing Customer Feedback 93