Userpilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. Personalized experiences are becoming standard in the SaaS world. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Accessibility features are making UX design more inclusive.

Analytic Tools 105

Analytic Tools Data Visualization User Testing Reporting Tools 105

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. CSM & Product’ Is the New ‘Sales & Marketing’. Click here to read the blog. Click here to read the blog. Click here to read the blog.

Webinar 71

Webinar Blog Customer Experience Customer Feedback 71

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. How to Become SaaS Product Manager?

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? Try Userpilot and Take Your In-App Experiences to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path and why is it important? Here’s an example of our MOFU blog post about improving user activation.

Research Software 103

Research Software Feedback Software User Testing Reporting Tools 103

Userpilot

APRIL 30, 2024

If you’re interested in learning more about Marty, including his background and top blog and podcast recommendations, continue reading ahead. Top blog posts of Marty Cagan to read While his books provide invaluable insights, reading them while managing a career and life can be challenging. Who is Marty Cagan?

Analytic Tools 105

Analytic Tools Research Software Feedback Software Books 105

Userpilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing.

Onboarding KPIs 106

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 106

Userpilot

MAY 1, 2024

Try Userpilot and Take Your Customer Loyalty to the Next Level Get a Demo 14 Day Trial No Credit Card Required What exactly is online community building? Here are 4 key elements of what makes a healthy brand community: Active Engagement : Members are not just passive observers but active participants. That’s understandable!

Feedback Software 97

Feedback Software Customer Feedback User Testing Customer Experience 97

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

The Product Coalition

JULY 6, 2023

The competitive landscape is more intense than ever for technology businesses, particularly SaaS (Software as a Service) companies. Traditional marketing and sales tactics with long lead times, heavy financial investment, and a demanding need for human resources could be more efficient. What Exactly is Product-led Growth?

Research Software 112

Research Software Feedback Software User Testing Product Research 112

Userpilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Dashboard 98

The Product Coalition

NOVEMBER 30, 2022

After reading 40 articles about demand generation, I’m here to say that you would be surprised at what these articles have in common. At times, it felt like what was needed was a true back to basics positioning, where we are educated in not only the definition of demand generation, but what the point of demand generation even IS.

User Testing 120

User Testing Customer Feedback Feedback Software Reference 120

Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Start building your localization strategy by identifying the right market.

Research Software 98

Research Software Analytic Tools User Testing Onboarding KPIs 98

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? SaaS business models depend on repeat purchases to grow revenue and meet profit goals. This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. What is a marketing funnel?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. What is a customer acquisition strategy? This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

OCTOBER 29, 2023

What’s the willingness to pay? WTP helps SaaS companies choose optimum prices for their products to maximize profit. SaaS product teams also use it to prioritize features and evaluate the feasibility of new motions. One way to determine the willingness to pay is through market and competitor research.

Research Software 105

Research Software Feedback Software Analytic Tools User Testing 105

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. This is the main question we explore in the article.

Analytic Tools 103

Analytic Tools Data Visualization Research Software Onboarding KPIs 103

Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Userpilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Five funnel examples to extract actionable insights: Marketing and sales funnel. This lets product managers and marketers track how users progress through each stage. Onboarding process funnel.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? Not necessarily.

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

Userpilot

JULY 15, 2022

Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. What we call the “dark funnel” is comprised of these hidden elements. What is the dark funnel in SaaS?

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. What is reciprocity marketing?

Feedback Software 98

Feedback Software Research Software Marketing User Testing 98

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Conclusion.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

JULY 4, 2023

However, if done successfully, you’ll become the early market leader in a specific niche market before going on to dominate the mainstream market. A freemium model helps you to understand which features provide users with the most value so you know what to monetize. What is the chasm? Book a demo now.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? But isn’t that what all companies do? In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. What is product growth?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

MARCH 11, 2022

The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. We’re taking a look at The State of SaaS Onboarding , Mixpanel Product Benchmark Report, Satmetrix 2021 NPS Benchmarks, and Openview Benchmarks and Research. What does product management include?

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. How do you launch a SaaS product?

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. It attracts people (who’d otherwise be strangers) to become your customers. But how can you use it?

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

MARCH 27, 2024

How often have you clicked away from a page simply because you couldn't find what you were looking for? We go over 6 secondary navigation examples from other SaaS businesses: Userpilot’s combined secondary navigation blends seamlessly within the primary menu for contextual access. What is secondary navigation?

Feedback Software 105

Feedback Software Research Software Data Visualization Product Research 105

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. In this blog post, you’ll learn: What micromarketing is. Micromarketing is a form of marketing that is targeted at fewer people in a niche group.

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What made them successful? What is product marketing?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? To successfully implement PLS in your SaaS, you need a product that can sell itself, resources to support the necessary teams , solid data infrastructure, patience to let users explore the product themselves, and help, not sell mentality. What is product-led growth?

Analytic Tools 105

Analytic Tools Feedback Software Customer Experience Data Visualization 105

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. What is a conversion funnel? SaaS Conversion Funnel.

Analytic Tools 94

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 94