Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Analytic Tools 91

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 91

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 86

Feedback Software Analytic Tools Research Software User Testing 86

Userpilot

MAY 2, 2024

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Effective customer retention marketing tactics include: Build customer trust from the beginning with a professional website, case studies, testimonials, and transparent pricing. Book the demo!

Data Visualization 82

Data Visualization User Testing Customer Feedback Analytic Tools 82

Mironov Consulting

JUNE 28, 2018

What’s Enterprise? Another fuzzy line divides SMB (small/medium businesses) from enterprises. Enterprise generally starts around $20k/year, and really gets going at $50k/year. When sketching out your company, it’s important to guess at your price point, marketing and selling models. $50/year What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 92

Analytic Tools Feedback Software Data Visualization User Testing 92

Lenny Rachitsky

JANUARY 25, 2024

Moore’s work is focused on the market dynamics surrounding disruptive innovations, and how one overcomes the challenge of transitioning from serving early adopters to the mainstream. Crossing the chasm requires selling to “pragmatist customers” who, unlike early adopters, will not buy on the basis of a vision.

Marketing 68

Marketing User Friction User Testing Generative AI 68

Intercom, Inc.

AUGUST 21, 2018

Chatbots push salespeople and marketers past the physical limitations of being human: our need to sleep, our loathe of repetitive tasks, our inability to multitask conversations. Enterprise bot. Instead of spamming leads with a list of all your products, why not have a chatbot deliver a personalized recommendation? Out of office bot.

Marketing 163

Marketing User Testing Customer Experience Enterprise 163

Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? So read on for a quick summary of each book, who the author is, and key points, so you can pick a book for your next beach day. Product-Led Growth by Wes Bush is the ultimate book on how to implement product-led growth and build winning products.

Books 98

Books Research Software Feedback Software Analytic Tools 98

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Data Visualization 84

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 84

Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Prototype tests are good not only for market validation but also for usability testing. What is market validation?

User Testing 82

User Testing Product Research Data Visualization Research Software 82

Userpilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. Book the demo to see how!

Analytic Tools 80

Analytic Tools Feedback Software Research Software Data Visualization 80

Userpilot

AUGUST 22, 2023

It’s common to struggle to understand the difference between product vs marketing analytics if you’re new to the concepts. This article shows how they differ and lists some of the best product and marketing analytics tools. Hubspot – best for enterprise marketing and sales teams.

Data Visualization 67

Data Visualization Analytic Tools Reporting Tools Customer Experience 67

Intercom, Inc.

MARCH 13, 2019

The first strategy of that next wave of growth is to expand your addressable market. How to expand your market. There are three ways companies typically expand their market: By expanding to other verticals. In B2B, that is companies who start by selling to smaller businesses and then expand to mid-market and enterprise.

Marketing 171

Marketing User Testing B2C Enterprise 171

The Product Guy

JULY 17, 2017

Be it documents, photos, marketing, sales, or product, it’s all moving away from installing software on an operating system to just creating an account for a web-based service. Marketing). For users of Enterprise SaaS products, it is critical that they feel in control of achieving their goals.

Analytic Tools 100

Analytic Tools Research Software Feedback Software Onboarding KPIs 100

Amplitude

JUNE 18, 2019

Marketers and product managers can use metrics—specifically mobile analytics—to understand how to make their product more effective at capturing, engaging, and retaining users. Coming from the perspective that “anything can be measured,” Hubbard’s book looks at ways to quantify metrics that are typically thought of as intangible.

Data Visualization 91

Data Visualization Analytic Tools Books User Testing 91

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. I joined to run platform marketing. We launched the Intercom App Store more than a year ago.

Marketing 217

Marketing User Testing Weak Development Team Product Research 217

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. And enterprise is not an individual.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Gainsight

APRIL 19, 2022

New products give companies the means to find new opportunities to meet new customer needs and address new markets. For example, celebrate milestones that customers achieve while using your product, such as number of calls booked or revenue goals reached. But how does having multiple products affect customer success (CS)?

Enterprise 52

Enterprise Onboarding KPIs Customer Experience Data Visualization 52

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Userpilot

MAY 17, 2024

Whether you’re looking to build a custom app without writing a single line of code, optimize user onboarding, gain deep insights into user behavior, or automate your marketing efforts, we’ve got you covered. Best no-code tools for marketing automation: Mailchimp – the best no-code platform for email marketing.

Analytic Tools 83

Analytic Tools Feedback Software Data Visualization Reporting Tools 83

Product Innovation Educators

APRIL 15, 2024

His most recent book is Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era. I think you ought to write a book about it.” ” The ability craft a story and influence others at scale through a book was a great piece of advice and something I had never thought about before. [5:48]

User Testing 114

User Testing Product Management Product Manager Product Research 114

Userpilot

FEBRUARY 14, 2024

In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in! Book the demo to find out more! What are Salesforce integrations?

Data Visualization 90

Data Visualization Analytic Tools Reporting Tools Feedback Software 90

Userpilot

MAY 27, 2024

Book a demo to see it in action. Enterprise – Pricing is available on request. When it comes to advanced data analytics and visualization platforms, Tableau is one of the market leaders. The no-code user tracking software caters to a broad spectrum of users, from marketers and product developers to data scientists.

Data Visualization 79

Data Visualization Analytic Tools Reporting Tools Customer Feedback 79

Gainsight

AUGUST 29, 2021

When you think of customer success and marketing, you may be thinking that those two areas of the business—and their related strategies—aren’t very related. In fact, by making customer success an enterprise-wide priority, the entire company benefits—along with your customers, of course! Overall customer health.

User Testing 52

User Testing Customer Experience Research Software Marketing 52

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Mind the Product

MARCH 23, 2017

We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now! The post Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Research Software 81

Research Software Enterprise User Testing Workshop 81

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 76

Data Visualization Analytic Tools Feedback Software Reporting Tools 76

Userpilot

MAY 7, 2024

Mailchimp : It’s an intuitive email marketing platform that helps create, send, and analyze email campaigns with features like automated emails and AI marketing assistants. Book a Userpilot demo today to see how you can shape the product experience without coding. Enterprise. No user limits. No user limits.

Analytic Tools 84

Analytic Tools Data Visualization Feedback Software Software Review 84

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

The Product Coalition

DECEMBER 4, 2023

You blame the market, but often that’s just overlooking the real problem. Tough market conditions would cause your sales to dramatically drop or even cease. On one hand, that’s expected in a rough market, but is that really the root cause? At some point, the results you expected and even produced in the past aren’t replicating.

Product Strategy 106

Product Strategy Strategy User Testing Weak Development Team 106

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Userpilot

MAY 11, 2024

This article explores why you may need a Heap alternative and identifies 8 of the best Heap alternatives in the market. Userpilot Userpilot is an all-in-one product growth platform for SaaS enterprises. Pricing Mixpanel has three pricing categories – Free, Growth, and Enterprise. Heap Analytics.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Reporting Tools 87

Userpilot

MAY 7, 2024

It is the key to making your product unforgettable and ensuring it gains traction in a difficult market. In this article, we explore what product adoption software does and identify 12 of the best product adoption tools on the market. Enterprise : The Enterprise plan can be custom-made to your demands and will be priced accordingly.

Analytic Tools 90

Analytic Tools Feedback Software Research Software Reporting Tools 90

Userpilot

APRIL 30, 2024

Software as a Service offers specialized tools for product growth , CRM, project management, ERP, collaboration, financial management, customer service, and marketing automation. Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency.

Analytic Tools 78

Analytic Tools Feedback Software Data Visualization Reporting Tools 78

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

The Product Coalition

NOVEMBER 13, 2023

You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes tough market conditions, but it can also be an opportunity. Tough market conditions would cause your sales to dramatically drop or even cease. They see it as sales and marketing’s responsibility.

Product Strategy 117

Product Strategy Strategy User Testing Weak Development Team 117

Userpilot

MAY 8, 2024

Book a Userpilot demo today to learn how in-app messaging works and how you can get it right for your business. They can also analyze how users interact with these so you can improve your in-app marketing campaigns. Enterprise : Userpilot uses a custom pricing model for the Enterprise plan.

Analytic Tools 86

Analytic Tools Feedback Software Data Visualization Reporting Tools 86