Remove Books Remove Framework Remove Market Research
article thumbnail

517: How to conduct an AI Design Sprint – with Mike Hyzy

Product Innovation Educators

Using a custom ChatGPT model combined with collaborative team workshops, product teams can rapidly move from initial customer insights to validated prototypes while incorporating strategic foresight and market analysis. By the time we launch, the market may have moved on from the problem we originally set out to solve.

article thumbnail

522: Stop the stupid using proactive problem solving – with Doug Hall

Product Innovation Educators

Doug offered practical solutions through three powerful frameworks that can transform how teams approach innovation and problem-solving. Doug also has a new book hot off the press titled Proactive Problem Solving: How Everyone Can Fix Problems & Find Ideas for Working Smarter!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Marketing Research Methods to Refine Your Marketing Strategy

Userpilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages. What is market research?

article thumbnail

Product Manager vs. Product Owner

Roman Pichler

This sounds like a text-book product management responsibility to me. The confusion stems—at least partly—from the fact that Scrum is a simple framework focused on helping teams develop software. Why didn’t the framework use the term product manager ? So why did Scrum introduce a product owner role at all?

article thumbnail

500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick

Product Innovation Educators

Building the ODI Framework After the PCjr setback, Ulwick moved from engineering to product planning at IBM. His early research involved a simple but powerful method: asking customers to compare products. This framework made innovation more predictable and effective. He started exploring what makes innovation successful.

article thumbnail

What is a Product Strategy Framework? 11 Steps to Create One

Userpilot

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Book a demo now. What is a product strategy framework? Let’s get right to it.

article thumbnail

The Product of You by Melissa Perri

Mind the Product

Using a graph from her best-selling book Escaping the Build Trap , Melisa shows how product work can be divided into three skill sets: Tactical. She condemns the SAFe framework, which separates the role of product owner and product manager, asserting the former as tactical and the latter strategic. Operational. Product operations.