Mind the Product

JANUARY 26, 2021

Everyone – or so we’re told – has the dream of joining or founding a hot startup and making their fortune, all while really proving their product chops. Though he’s now a Product Manager at Facebook, Karthik Suresh co-founded Altrest and grew Craft.io Finding product/market fit.

Startups 132

Startups Feedback Software Product Research Technical Review 132

The Product Coalition

DECEMBER 11, 2023

Startups also have a silent killer. Still, because startup life is so hectic — it might feel like business as usual. Note: everything I say here is true for mature product companies as well. The reason I’m talking here primarily about startups is that they are much more volatile than larger companies.

Startups 78

Startups User Testing Customer Experience Roadmap 78

PMLesson's Ace the PM Interview

JANUARY 31, 2022

That's why we scoured our bookshelves to make a list of the best product management books we could find. Fortunately, there is a cornucopia of stellar books perfect for product managers who want to learn everything from user-centric design principles to advancing their career. This book is a distillation of these efforts.

Books 95

Books User Testing Technical Review Product Management 95

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 121

User Testing Product Marketing Marketing Customer Experience 121

Intercom, Inc.

JUNE 1, 2018

The most important tasks for any early stage startup are to write code and talk to users. Founding a startup is a lot like this. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing.

Startups 201

Startups Feedback Software Marketing Strategy 201

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. So read on for a quick summary of each book, who the author is, and key points, so you can pick a book for your next beach day.

Books 98

Books Research Software Feedback Software Analytic Tools 98

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Where are you? Do you have a clear ICP?

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Andrew Chen

JANUARY 15, 2024

(above: Me in Sep 2023, a happy author, finding the Japanese translated version of my book at the wonderful Daikanyama Tsutaya Books in Tokyo) Dear readers, As many of you know, 2 years ago I published my first book THE COLD START PROBLEM. Nevertheless, I swear I will never write another book again. (I First book outline.

Books 66

Books User Testing Research Software Customer Experience 66

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. The product-market fit.

User Testing 140

User Testing Product Research Product Marketing Customer Experience 140

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. 10 Ways to Rapidly Test Your Startup Idea. Write down your product concept.

User Testing 126

User Testing Startups Product Research Testing 126

Innovatemap

DECEMBER 19, 2022

Tina Hafer called this a “must-read for product marketers and product company leaders.” Martina joined Tina on the Better Product Unlock Product Marketing podcast series to share her product expertise. This book gives a refreshing perspective on how to debate and listen well,” said Christian Beck. .

Books 52

Books Advertising Branding Customer Experience 52

The Product Coalition

APRIL 5, 2020

Follow me : Medium | Twitter | LinkedIn Related articles by me: The Code and Fix Model Understanding Product/Market Fit: From Start to Finish Is MVP Dead? If you enjoyed this list, please hit that clap button to help others find it.

Books 78

Books User Testing Product Management Product Manager 78

The Product Coalition

FEBRUARY 25, 2018

Here are four product development “schools of thought” and the best books to read on each of them. The Waterfall Method Waterfall describes the traditional, linear product development method: idea, prototype, testing, launch. Product Design and Development ? —?Karl Revolutionizing Product Development ?—?Steven

Books 68

Books Development User Testing Agile 68

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. 10 Ways to Rapidly Test Your Startup Idea. Write down your product concept.

User Testing 105

User Testing Startups Product Research Testing 105

Mixpanel

NOVEMBER 8, 2022

Today’s rising borrowing costs and dipping public markets are putting a squeeze on startup fundraising. If your startup is vying for an investment when there are fewer dollars to go around, it makes coming up with a compelling product idea and showcasing demand for it with data even more important.

Data Visualization 88

Data Visualization Startups Analytic Tools Technical Review 88

NextBigWhat

OCTOBER 4, 2020

Dear startup founders & product builders, The whole idea of “product-market fit,” i.e. that there’s some magical, universal, knowable tipping point for when you should stop improving your product and start marketing it, is dumb. ” Thus, “product-market fit” was born.

User Testing 64

User Testing Product Marketing Marketing Startups 64

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then headed up marketing & communications at Cover, an Android app that was acquired by Twitter. Read This First.

Branding 52

Branding Startups Marketing Consulting 52

ProductPlan

FEBRUARY 19, 2019

We’re thrilled by the sheer volume of product management books published each year. And while some books are written specifically with product managers in mind, others carry valuable product management insight without advertising the fact. It’s a classic in the world of startups and business.

Books 68

Books Product Management Product Manager Advertising 68

Andrew Chen

JUNE 3, 2019

I will write more about it coming up, but in the meantime, it’s very timely that my colleague Scott Kupor has written a new book, Secrets of Sand Hill Road , with the fun subtitle “Venture capital and how to get it.” pre-order the book here ». Why most VCs typically invest in only one startup in a given business category. .

Startups 109

Startups Reference Books Finance 109

The Product Coalition

AUGUST 4, 2019

Why are Product Management Books important ? The next best thing is to pick up a book. Whatever your level of PM experience, there’s a lot to be said for picking up a good book. If you’re looking for a voice of authority on Product Management, this is a pretty great one!

Books 60

Books Product Management Product Manager User Testing 60

The Review by First Round

SEPTEMBER 2, 2021

As she’ll talk about over the course of today’s interview, she went through plenty of sometimes painful pivots on the path to finding product/market fit for Rupa. For the first half of our interview, we pay particular attention to her lessons in finding the elusive startup holy grail of product/market fit.

Product Marketing 52

Product Marketing Marketing Startups Vision 52

Mind the Product

FEBRUARY 27, 2018

Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. Obviously that’s not true, even projects that were executed by the book can fail, at least from an economic point of view.

User Testing 101

User Testing Product Research Product Marketing Testing 101

The Product Coalition

OCTOBER 28, 2019

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. It’s important for an early-stage startup with limited resources.

Startups 74

Startups User Testing Product Management Product Manager 74

Bain Public

JUNE 14, 2021

(Montréal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product of Bain Public joins Cédric Tawil, Director at Startup Grind Montreal , in a fireside chat discussing what the future of product management holds and how businesses can prepare for it. This fireside event is hosted by Cédric Tawil from Startup Grind Montreal.

Startups 52

Startups Research Software Product Management Product Manager 52

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. 10 Ways to Rapidly Test Your Startup Idea. Write down your product concept.

User Testing 52

User Testing Startups Product Research Testing 52

The Product Coalition

FEBRUARY 26, 2018

Startups don’t starve, they drown. It was 2010 when I watched the online stream of the Startup Lessons Learned conference, initiated by Eric Ries. I went with the cofounder of my first startup, which we used as our own “industry project” for our masters, and a couple of other students to Birmingham.

Startups 96

Startups User Testing Customer Experience Product Research 96

Product Bookshelf

AUGUST 22, 2016

The product management interview process is intimidating because it tests your expertise and domain knowledge in many different areas. Lin , the author of PM Interview Questions , about his favorite books for expanding a product manager’s skill set in the following areas: Product design. Product management process.

Data Visualization 48

Data Visualization Books User Testing Customer Experience 48

The Product Bistro

JANUARY 25, 2021

Now, the general consensus seems to be that the MRD is dead as the Dodo, replaced by a product backlog, groomed by a product owner, and lean startup techniques that encourage build/test/evaluate/pivot cycles until you achieve the magical “product-market fit” that is the manna from heaven to a modern corp.

User Testing 195

User Testing Development Team Review Customer Experience Product Research 195

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Product strategy is a special kind of strategy.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

Userpilot

OCTOBER 15, 2023

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Mind the Product

JULY 9, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.

Product Research 144

Product Research Customer Experience User Testing Entertainment 144

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

Positioning 56

Positioning Books User Testing Weak Development Team 56

Userpilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. It can help you monitor the effectiveness of in-app marketing efforts.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Reporting Tools 105

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Lenny Rachitsky

MARCH 10, 2024

He’s the author of two of the most foundational books for product teams and product leaders ( Inspired and Empowered ), he’s the founder of Silicon Valley Product Group (one of the longest-running product advisory groups), and he’s almost certainly worked with more product leaders and teams than any human alive.

CTO Coach 83

CTO Coach Product Research Product Management Product Manager 83

Intercom, Inc.

SEPTEMBER 10, 2020

That experience led to his bestselling book, The Sales Acceleration Formula. Yet in Mark’s experience working with and mentoring startups, he’s found that many entrepreneurs go with intuition over information. The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Weak Development Team 226