Remove Branding Remove Certifications Remove Positioning
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Special: The 7 Knowledge Areas of Product Mastery in 2025 – with Chad McAllister, PhD

Product Innovation Educators

Start 2025 with the essential knowledge areas that give product managers more influence and success In 2024 I co-authored the 3rd edition of the Product Development and Management Body of Knowledge: A Guidebook for Product Innovation Training and Certification.

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How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Product Management University

Be sure to check out our brand new lineup of advanced training programs. The post How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos appeared first on Proficientz - Advanced Product Management Training & Certification for B2B.

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Unlock Your Career Potential: Mastering Business Acumen for Lasting Success

Business Acumen Institute

We’re happy to be doing this again as a as a co-branded initiative because business acumen has become so incredibly pronounced. And ultimately, the project manager needs to ensure they know how the project fits within the strategic intent that they’re position. And you’re and you and people see this positive behavior.

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

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10 Product Differentiation Examples From Famous Brands For Inspiration

Userpilot

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

Userpilot hosts industry-relevant webinars to raise brand awareness. HubSpot offers certifications as part of its marketing materials. Essentially, it’s about understanding the buyer’s pain points and using strategic messaging to position the product as a solution to their challenges. Dropbox’s referral system.

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How to Change the World with Product: A Guide for PMs

The Product Coalition

Sure, you can make donations to your favorite charities, and you can make efforts in your day-to-day life to reduce your single-use plastic consumption, but long term positive global change can feel like a moonshot. Tech has a branding problem which hampers women being attracted into tech in the first place.