Roman Pichler

SEPTEMBER 13, 2022

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model. Four Artefacts.

Product Strategy 303

Product Strategy Strategy Vision Product Research 303

The Product Coalition

MARCH 29, 2022

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding 137

Branding Reporting Tools User Testing Research Software 137

freshtrax

MARCH 28, 2024

The rise of generative AI is revolutionizing the way brands engage with consumers in the digital realm. What is the key for brands to grow or survive in these times of change? It is for brands to build stories that communicate real value, and to guide and enlighten consumers who are confused in the chaotic digital environment.

Generative AI 59

Generative AI Branding Customer Experience Customer Feedback 59

Userpilot

MAY 20, 2024

The article shares 20 actionable customer retention strategies for your SaaS! Here are 20 strategies to improve customer retention: Share customer testimonials and well-known customers to provide social proof and build trust. Foster an online brand community to increase loyalty and create competitive advantages.

Data Visualization 103

Data Visualization Embedded Analytics Analytic Tools Customer Feedback 103

Alchemer Mobile

AUGUST 24, 2021

To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. Engagement: This can only be defined within the context of the individual app and its mobile marketing strategy. mobile app marketing is a must. Market the experience, not the app.

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290

Userpilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. An omnichannel engagement strategy ensures consistency across all customer touchpoints for a seamless brand experience. That’s one question we discuss in the article.

Onboarding KPIs 111

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 111

Userpilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Want to see how Userpilot can help you execute your freemium strategy?

Feedback Software 97

Feedback Software Analytic Tools User Testing Strategy 97

Userpilot

AUGUST 28, 2023

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

Branding 98

Branding Customer Experience Feedback Software Data Visualization 98

The Product Coalition

NOVEMBER 23, 2021

Photo by ANIRUDH on Unsplash Amazon owns over 80 different private label brands. Even Amazon, one of the most powerful eCommerce companies globally, understands the use of leveraging smaller businesses. Establishing an Amazon brand has multiple advantages over selling other people’s products.

Branding 132

Branding Data Visualization Analytic Tools Reporting Tools 132

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Dear Strategy

NOVEMBER 26, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! Is this a good strategy for companies to take, or is it something that will eventually backfire on them?

Branding 52

Branding Strategy Workshop Positioning 52

Userpilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Implement your product experience strategy by developing an execution plan with a timeline.

Data Visualization 105

Data Visualization User Testing Customer Experience Analytic Tools 105

Userpilot

OCTOBER 26, 2023

What do successful companies do to drive growth ? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Diversification is a strategy involving entry into unrelated markets or industries, often through new lines of business or partnerships.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

APRIL 17, 2024

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. This enables companies to make informed decisions, tailor products, and improve customer experiences based on a deep understanding of customer needs and trends.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

The Accidental Product Manager

FEBRUARY 7, 2022

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. The gains made by new brands have not been confined to the prestige niche.

Branding 123

Branding Product Management Product Manager Reporting Tools 123

Alchemer Mobile

JULY 22, 2021

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. The company has a feedback tool in place to gather feedback to identify and solve issues quickly. If a company has a high product adoption rate, that’s a sign of the right market fit and a product that customers actually want.

Onboarding KPIs 246

Onboarding KPIs User Testing Feedback Software Customer Feedback 246

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Lenny Rachitsky

MAY 5, 2024

With more than three decades of experience in the strategic consulting industry, Hamilton has advised over 200 companies—from burgeoning startups to Fortune 100 giants—on how to identify, build, and leverage their unique strategic powers. You should always be thinking about strategy, even before product-market fit.

Strategy 55

Strategy Reporting Tools Data Visualization User Testing 55

Userpilot

JUNE 8, 2022

Brand monitoring is a crucial part of any product’s development process. What is brand monitoring? Brand monitoring is the tasks and activities you do that help you track and monitor what people say about your product and brand across multiple channels. How can brand monitoring help your business?

Customer Feedback 105

Customer Feedback User Testing Feedback Software Branding 105

Intercom, Inc.

JUNE 13, 2018

To do that, it’s not enough to replicate textbook marketing strategies. Companies still do that. Product positioning, knowledge and brand awareness are your first ports of call in the early days. Product positioning, knowledge and brand awareness are your first ports of call in the early days. Events rely on difference.

Events 205

Events Branding Customer Experience User Testing 205

Alchemer Mobile

JULY 16, 2021

While customer acquisition, ratings and reviews, and social proof are the most externally visible success indicators for your brand, customer retention is an integral part of the health of your organization. App retention can also be used as a trust signal around how well your brand knows its customers. Measure and act on emotion data.

Customer Feedback 147

Customer Feedback User Testing Customer Experience Feedback Software 147

The Product Coalition

MAY 16, 2021

Are you seeking a trusted app development company for a long-term partnership? Finding the right software development company for a long-term partnership is usually challenging and requires a lot of research. The selection of companies is based on data provided by Clutch, GoodFirms, Business of Apps, and Mobile App Daily.

Analytic Tools 120

Analytic Tools Research Software Startups Development 120

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy!

Branding 63

Branding Weak Development Team Strategy Research Software 63

Product Innovation Educators

MAY 15, 2023

What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. What can a community do for a brand or product? LEGO, Starbucks, Wyze Consumer Electronics, and many more companies have found customer communities essential to their growth.

Branding 95

Branding User Testing Customer Experience Customer Feedback 95

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

B2B 105

B2B User Testing Research Software Analytic Tools 105

First Round Review

JANUARY 25, 2022

After working with hundreds of startups on brand strategy, Arielle Jackson shares the most common early marketing missteps that founders make.

Branding 112

Branding Startups Strategy Marketing 112

Dear Strategy

DECEMBER 21, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! Is this a good strategy for companies to take, or is it something that will eventually backfire on them?

Branding 52

Branding User Testing Product Research Workshop 52

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

Product Strategy 105

Product Strategy Research Software Strategy User Testing 105

Userpilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. What is a monetization strategy?

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

MAY 21, 2024

Expect to learn specific strategies that enhance user experience and grow your bottom line. TL;DR CRO is essential for businesses, particularly SaaS companies, as it helps to lower customer acquisition costs, boost average conversion rates, increase customer acquisition, and improve website performance.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Our 15 customer intimacy strategies include the following: Mapping the customer journey and listing all touchpoints to get a holistic view of the user journey. Create communities around your brand to connect directly with customers.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 104

Product Research Data Visualization User Testing Research Software 104