Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. It helps you raise brand awareness with potential customers, generate leads, improve SEO and build customer love. It helps you stand apart from competitors, boosting your brand awareness.

Research Software 81

Research Software Engineering User Testing Marketing 81

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 87

Product Research User Testing Customer Feedback Research Software 87

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. Galina is a product leader with strong customer success and digital strategy background and 10+ years of experience in all aspects of software product management (discovery, productization, go-to-market strategies, scaling, and lifecycle management).

Technical Advisors 110

Technical Advisors Product Research Analytic Tools User Testing 110

Intercom, Inc.

DECEMBER 28, 2022

Niamh O’Connor , Brand Editor. Earlier this year we created Switch , Intercom’s personalized solution to high inbound call volume. We’ll be releasing the third edition of the Customer Support Trends Report and announcing it in the blog and newsletter very soon so watch this space. You’ll find the ongoing series here.

Reporting Tools 118

Reporting Tools Technical Review ChatGPT Customer Experience 118

UX Studio

APRIL 6, 2023

2 – Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003. They provide custom web design services that help clients achieve their brand and digital marketing objectives. Architects can help in every phase of the product lifecycle.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003. They provide custom web design services that help clients achieve their brand and digital marketing objectives. Clients of DD.NYC can use its web design, branding, and packaging design services.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Gainsight

SEPTEMBER 22, 2023

HubSpot shot to fame due largely to its laser focus on inbound marketing. Thought leadership can help raise your company’s profile and increase brand—and product—awareness. Technology companies, in particular, adopted these points of differentiation to gain market share. Anyone can update their product and lower their price, too.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Nulab

FEBRUARY 10, 2020

You’ll need to try a lot of strategies to find out what works best for you, but we’re happy to share what we’ve learned to help you along. Now, this is not an article on SEO; however, we’ll outline the main strategies you can employ to improve your SEO rankings, as it’s one of the most important steps in increasing your website traffic.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 88

Branding Analytic Tools Feedback Software User Testing 88

Userpilot

JULY 2, 2022

SaaS reverse trial is relatively a new concept, although some famous brands have been implementing it for a while. Although the concept is new, this business model is not entirely brand-new. Adding video tutorials, an email course, or a webinar can also help you further explain complex products to new users. are using it.

Analytic Tools 107

Analytic Tools User Testing Customer Experience Data Visualization 107

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

OCTOBER 16, 2019

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Finally, we have the enterprise model. Source: HubSpot.

Feedback Software 93

Feedback Software Research Software Reporting Tools Onboarding KPIs 93

Business of Software Conference

JUNE 13, 2019

Of course, deals get done, partnerships are formed, but the focus is on building relationships with other software people. It sucks when I sign up for a conference and get bombarded by marketing emails from sponsors and end up receiving endless newsletters I never signed up to that damage the brand of the companies that do it.

Inbound 40

Inbound User Testing Events Books 40

Pragmatic Marketing

MAY 23, 2017

The visibility and urgency of tactical requests from engineering, marketing communications and sales—plus a lack of priority and support from senior management for inbound research and strategic thinking—can place severe constraints on the product manager’s ability to act as CEO. So, should we do away with this analogy?

Product Research 70

Product Research Product Management Product Manager Research Software 70

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. So I wanted to hear why that strategy makes sense for MadKudu and his advice for other teams thinking about building apps for their product.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

JULY 22, 2023

What is a land and expand strategy? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! Select the right expansion strategy for your product, business goals, and pricing model (i.e.

Feedback Software 72

Feedback Software User Testing Strategy Onboarding KPIs 72

Brian Balfour

OCTOBER 12, 2016

It is such a popular question that it was asked on Inbound. However, as an employer, I could care less that you took a course and passed some test. You Build a Personal Brand. It is no secret that companies with strong brands hold a number of powerful advantages in their market. Generalist or Specialist?

Marketing 94

Marketing Data Visualization Customer Experience User Testing 94

Gainsight

FEBRUARY 2, 2024

In this blog, we break down the basic tenets of customer training, outline four traditional training methods that companies use today, and present ways to supplement them with online courses to create more effective customer training programs. What Is Customer Training? These are just the tools, however.

Education 52

Education User Testing Customer Experience Research Software 52

StubHub

MAY 8, 2019

At StubHub, we just unveiled our brand-new Developer Program. This new program, which we developed over the course of a year, has already made available to our partners an entirely new set of APIs that address key business processes like event cataloging, inventory management and order management.

Reporting Tools 8

Reporting Tools Analytic Tools Feedback Software Data Visualization 8

Intercom, Inc.

NOVEMBER 23, 2022

I’m Patrick Campbell, and I’m now what’s called the Chief Strategy Officer here at Paddle. The other half said, “Of course, I would’ve sold.” “You don’t get outsized results by copying strategies that aren’t there” That’s where we’re spending our effort.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

freshtrax

SEPTEMBER 24, 2019

Has Adjust changed its business strategy in Japan over time? A: The fundamental strategy of providing best-in-class mobile business intelligence has not changed. However, our customer base has expanded from mobile-first companies to more traditional, national brands as mobile becomes essential to every company’s marketing strategy.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Userpilot

JULY 12, 2021

Brand24 is a powerful social media listening and analytics platform that tracks your brand mentions across social, news, blogs, videos, forums, podcasts, reviews, and more. On the other hand, analytics tools for Social Media Marketing like Brand24 help you streamline your social media marketing strategy.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Intercom, Inc.

SEPTEMBER 8, 2021

I actually thought I would end up in the non-profit world, but I was taking some courses at university, and this wonderful speaker who happened to be the CEO of a company called Eventbrite came down and spoke to us. Right now, at Webflow, we’ve got one level of account executive and the majority of our opportunity is actually inbound.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Userpilot

JULY 7, 2022

The customer experience refers to the total impressions someone has about a brand, while customer interaction involves the business and customer communicating simultaneously. Customers comparing your brand with competitors. Loyal customers that can become brand ambassadors. Customer interaction vs. customer experience.

Feedback Software 87

Feedback Software Customer Experience Customer Feedback User Testing 87

Intercom, Inc.

OCTOBER 29, 2020

In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. Short on time? Here are a few quick takeaways: Focus on your customers.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Pragmatic Marketing

OCTOBER 11, 2019

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. You know, we have our inbound conference every year, which was where we launch the majority of we were to do a lot of launches. You guys just did inbound like in the last couple of weeks. This was a big role!

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. You know, we have our inbound conference every year, which was where we launch the majority of we were to do a lot of launches. You guys just did inbound like in the last couple of weeks. This was a big role!

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. That seems to be when they changed their strategy.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Userpilot

MAY 26, 2021

Customer engagement software allows you to create automated engagements across the user journey – on brand, and without coding. Of course, you don’t have to automate your customer engagement experiences. Just liked how Brand24 celebrated a new customer in their classic ad… No, of course, I was joking.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. Of course, you got to have emotion, which is why we’re using more adverbs. They include: Close.io

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 64

Research Software User Testing Outbound Marketing 64

Mixpanel

FEBRUARY 23, 2021

Over the course of our conversations, we were pointed to several measurement frameworks for finding product-market fit, with differences depending on the product category, and industry. For SaaS companies, investor and entrepreneur Elad Gil likes when he sees major brands finding and using a product organically. Credit: Brian Balfour.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Business of Software Conference

NOVEMBER 19, 2019

So this is me when I went to Disney with Greg who was 5 years old (he’s 16 now) and we just walked through the golden gates of Disneyland and of course as you know if you’ve been there as you walk down main street there’s a whole load of candy stores, temptations. We also drove a huge amount of inbound.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Business of Software Conference

JANUARY 16, 2020

April Dunford, Founder, Ambient Strategy. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference. It’s not the same thing as branding. There’s branding: These two things are totally separate things’.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Userpilot

MAY 19, 2021

You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses. Do you want to: raise brand awareness? SaaS Inbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119