Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

Analytic Tools 95

Analytic Tools Research Software Feedback Software Customer Experience 95

Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. A product strategy describes the approach chosen to make a product successful. Such a strategy facilitates effective product discovery and product delivery.

Customer Experience 257

Customer Experience Product Research Technical Review Data Visualization 257

NextBigWhat

AUGUST 2, 2019

We launched the first cohort of the product management course last year, did a bunch of experiments on the content, format and the process – ranging from offline-only course, online-only, recorded to live sessions and we are now happy to have found the high impacting format + content + process. . Get Brochure.

User Testing 94

User Testing Branding Feedback Software Customer Experience 94

Product Innovation Educators

MAY 15, 2023

What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. What can a community do for a brand or product? She is a community strategist who designs and implements communities for brands. So this episode is about communities.

Branding 95

Branding User Testing Customer Experience Customer Feedback 95

Userpilot

APRIL 30, 2024

From the article, you will learn why you should develop a value-based growth strategy for your SaaS and how to do it. TL;DR Value-based growth is a strategy that prioritizes delivering value to customers. A robust customer success strategy enables customers to get the most out of the product.

Feedback Software 89

Feedback Software Analytic Tools Product Research Data Visualization 89

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Timeboxed Strategizing.

Product Strategy 242

Product Strategy Product Research Strategy Technical Review 242

Intercom, Inc.

JUNE 13, 2018

To do that, it’s not enough to replicate textbook marketing strategies. Product positioning, knowledge and brand awareness are your first ports of call in the early days. Of course, talking to people and building relationships is harder than sitting at your desk. When resources are low, impact is key. Events rely on difference.

Events 205

Events Branding Customer Experience User Testing 205

Dear Strategy

DECEMBER 21, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! Is this a good strategy for companies to take, or is it something that will eventually backfire on them?

Branding 52

Branding User Testing Product Research Workshop 52

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 86

Feedback Software Analytic Tools Research Software User Testing 86

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Public domain photo via Wikimedia They use the example of the Saturn car created by General Motors as a separate brand in the 80s.

Product Strategy 147

Product Strategy Strategy Differentiation Customer Feedback 147

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy!

Branding 63

Branding Weak Development Team Strategy Research Software 63

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

B2B 93

B2B User Testing Research Software Analytic Tools 93

The Basics of Product Management

MAY 11, 2020

Comprehensive list of reviews for top 8 product management courses and certifications. These are the top rated and best programs, including free courses. List – Top 8 Product Management Courses. Cornell University Product Management Certification – eCornell is a reputed brand name. Other Resources. Conclusion.

Certifications 72

Certifications Product Management Product Manager Management 72

Userpilot

AUGUST 30, 2023

Of course, it’s not a walk in the park. Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. Effective acquisition strategies will increase your customer base and revenue. Why is customer acquisition important?

Research Software 87

Research Software Feedback Software Customer Experience Customer Feedback 87

Userpilot

APRIL 10, 2024

More importantly, we share 17 engagement strategies to help SaaS companies enhance their CX. Strategies for better customer experience: Personalize the customer journey for user segments with different needs and wants. Customer experience (CX) describes how interactions with your product and brand make your customers feel.

Customer Experience 52

Customer Experience User Testing Analytic Tools Feedback Software 52

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 79

Research Software Analytic Tools Feedback Software User Testing 79

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 77

Product Research Data Visualization User Testing Research Software 77

Userpilot

APRIL 22, 2024

In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. Benefits of marketing funnels Incorporating marketing and sales funnel into your business strategies offers a structured approach to guide customers along their journey.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

UX Planet

FEBRUARY 21, 2024

To build a successful UX team, you must develop a strategy combining planning, effective management and talent acquisition. Photo by Jason Goodman on Unsplash When building my own team for the first time as a UX leader, I faced several challenges and developed a few strategies. You might find them helpful. Subscribe and stay in touch.

Research Software 76

Research Software Analytic Tools Feedback Software Reporting Tools 76

Alchemer Mobile

APRIL 5, 2022

Below is a summary of how Finance app fared over the course of 2021. When Finance brands segmented interactions based on shifted emotions, their 30-day retention for both Fans and Risks increased to 87%; 90-day retention for both Fans and Risks increased to 82%; and annual retention for Fans increased to 67% and to 61% for Risks.

Finance 261

Finance User Testing Feedback Software Research Software 261

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. What is Micromarketing?

Research Software 80

Research Software User Testing Strategy Customer Experience 80

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. The course runs in February and applications close on Jan 28th – find out more and apply here. Read This First.

Branding 52

Branding Startups Marketing Consulting 52

Userpilot

OCTOBER 4, 2022

Looking for some customer retention examples to inspire your strategy? Read on to see what they’re doing right and why their strategies are so effective. Examples of customer retention from inspiring brands: Slack uses a simple onboarding process to engage customers and drive product activation. You’re in the right place.

Feedback Software 84

Feedback Software Customer Experience Customer Feedback Data Visualization 84

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Of course, there are exceptions to every rule, but these generalizations are a great starting point to make informed decisions. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Strategies and best practices to effectively cross-sell SaaS customers: Identify best cross-selling opportunities across the customer journey using path analysis. Why implement a cross-selling strategy?

Analytic Tools 72

Analytic Tools Feedback Software Data Visualization Reporting Tools 72

ProductPlan

NOVEMBER 23, 2021

What Is a Penetration Pricing Strategy? Penetration pricing strategy involves having a solid understanding of what the market will tolerate. There are five key pricing strategies: price skimming, premium pricing, economy pricing, bundle pricing, and penetration pricing. They can quickly build awareness with potential customers.

Strategy 77

Strategy Data Visualization Customer Experience Systems Review 77

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Of course, there are exceptions to every rule, but these generalizations are a great starting point to make informed decisions. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.

User Testing 77

User Testing Customer Experience Customer Feedback Data Visualization 77

Userpilot

AUGUST 30, 2023

Of course, it's not a walk in the park. Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. Effective acquisition strategies will increase your customer base and revenue. You need both strategies to drive business growth and sustainability.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Userpilot

APRIL 8, 2024

Following the right SaaS growth strategies can make a difference in how your business evolves and survives. But what exactly is a growth strategy? Let’s explore the different types of growth strategies, how to create them, and multiple ways you can unlock product growth with real actionable strategies.

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

APRIL 11, 2023

Building an effective customer insights strategy is a vital part of any good product manager’s skillset. In this article, we’re going to unpack why a customer insight strategy is important, how to build one, and how you can use these insights to drive customer satisfaction (and a better product experience).

Data Visualization 77

Data Visualization Customer Feedback Customer Experience User Testing 77

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. Some effective strategies for building user trust include: Mapping the customer journey to understand the difficulties users face as they progress through your app.

User Testing 85

User Testing Customer Feedback Customer Experience UX 85

Userpilot

JULY 22, 2023

What is a land and expand strategy? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! Select the right expansion strategy for your product, business goals, and pricing model (i.e.

Feedback Software 68

Feedback Software User Testing Strategy Onboarding KPIs 68

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Userpilot

AUGUST 30, 2023

Of course, it's not a walk in the park. Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. Effective acquisition strategies will increase your customer base and revenue. You need both strategies to drive business growth and sustainability.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

Of course, it's not a walk in the park. Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. Effective acquisition strategies will increase your customer base and revenue. You need both strategies to drive business growth and sustainability.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

The Product Coalition

FEBRUARY 22, 2019

If you’re like most people, the odds are that Rolex is one of the brands that pops into your mind straight away. That’s the power of branding. Regardless of which industry you’re in, brand awareness is one of the most important things to keep in mind. There’s no such thing when it comes to branding. That’s the real deal.

Branding 60

Branding Construction Definition Education 60